This is the resource library for martial arts, BJJ, and MMA school owners who are serious about building a real business. Every guide here comes from four decades of running and coaching million-dollar schools — Stephen Oliver, MBA — Founder and CEO of Mile High Karate and Martial Arts Wealth Mastery, CEO of NAPMA, and Publisher of Martial Arts Professional. A martial arts school owner since 1975, with his coaching team including Grandmaster Jeff Smith and Dr. Greg Moody. Pick the area you want to fix.
The Eight Core Areas
- Martial Arts School Marketing — how to fill your school: ads, local SEO, referrals, events, and lead follow-up.
- School Growth — how to get more students, break plateaus, and scale revenue.
- Student Retention — how to reduce dropout and keep students to black belt.
- Pricing & Tuition — what to charge, raising rates, and profit benchmarks.
- Sales & Enrollment — how to sell memberships and run enrollment conferences that close.
- Staff & Hiring — how to hire instructors and build a school that runs without you.
- BJJ & MMA Gym Growth — membership growth, recurring revenue, and retention for combat sports academies.
- The Million-Dollar School Model — the math and systems behind a $1M school.
Start Here
Not sure where to begin? Get the free book that has helped thousands of school owners add students fast: FillYourSchool.com. Or, if you want a personalized plan for your school, book a free Personal Evaluation (a $1,297 value).

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