Is this the year your dojo finally thrives?

To the Martial Arts School Owner Ready for a Breakthrough.

I want you to do something for me. Just for a moment.

Stop what you’re doing, close your eyes if you can, and just imagine this…

You’re standing at the edge of your mats. Take a deep breath. You can smell the faint, clean scent of the tatami. You hear the energetic buzz of a full class—the sharp snap of uniforms, the focused shouts of students, the rhythmic thud of pads. You see a sea of faces, all of them excited, engaged, and looking to you with respect and admiration.

You feel a wave of calm confidence wash over you. The bills are paid. In fact, they were paid last week without a second thought. There’s a healthy cushion in the bank, and your income is not just steady, it’s growing predictably every single month. The systems you have in place are so finely tuned, so automatic, that the school practically runs itself, leaving you free to do what you truly love: teach, connect, and change lives.

This isn’t just a business anymore. It’s a legacy. It’s the thriving, impactful, and profitable martial arts school you always dreamed of when you first decided to turn your passion into your profession.

Now, open your eyes.

How does that vibrant picture compare to the reality you’re grappling with today?

If you’re like so many passionate school owners I’ve spoken with over the last 40 years, that vision might feel like a distant dream. Perhaps your reality sounds more like this:

The silence in your dojo between classes is deafening. You look at your enrollment numbers—hovering around that same frustrating 50 or 60 student mark—and you feel that familiar knot of anxiety tightening in your stomach. It feels like hitting a brick wall, over and over again. No matter how hard you push, you just can’t seem to break through.

You look at your bank statement. The monthly revenue is stuck below that $7,500 threshold, and it’s a constant, exhausting juggling act. Robbing Peter to pay Paul. Shuffling money around just to cover the rent, the utilities, the insurance… and maybe, if there’s anything left, paying yourself a fraction of what you’re worth. The financial pressure is a physical weight on your shoulders, isn’t it?

You think about your marketing. The flyers you spent a weekend distributing. The Facebook ads you poured money into, trying to make sense of the confusing dashboard, only to get a handful of likes and no real leads. You’ve tried it all—free trials, buddy passes, community demos—and it feels like you’re just shouting into the void, and no one is listening.

And the grind… that endless, soul-crushing grind. The joy you once felt from teaching is being suffocated by the stress of running the business. You’re the head instructor, the janitor, the bookkeeper, the marketer, and the customer service rep, all rolled into one. You’re burning the candle at both ends, and the flame is starting to flicker.

If any of this resonates with you, if it sounds familiar, I want you to know two things.

First, you are not alone.

Second, it is absolutely not your fault.

You’re a martial artist. You were trained in discipline, focus, and perseverance. You were not trained in lead generation, sales funnels, retention systems, and payroll management. To expect yourself to be an expert in all of it without a guide is like expecting a white belt to perform a master’s kata.

My name is Stephen Oliver, and because you are reading this letter, it means you are ready for a change. You are ready to stop struggling and start thriving. And I want to show you a proven path forward. A method that can unlock that consistent growth, that financial stability, and that deep sense of fulfillment you saw just a moment ago.

Over the last four decades, I’ve had the privilege of helping hundreds of martial arts school owners, just like you, overcome these exact challenges. Through my Stephen Oliver Coaching Program, they’ve transformed their schools from a source of stress into a source of pride and prosperity.

The potential for your school’s success is already there, bubbling just beneath the surface. You just need the right key to unlock it.

What’s Really Stopping Your School From Thriving?
(It’s Not What You Think)

For years, you’ve probably been asking yourself, “What am I doing wrong?”

You’ve tried to fix the individual pieces. You’ve run a new ad, offered a new discount, or rearranged your class schedule. But it’s like trying to fix a car engine by only changing the air freshener. You’re not addressing the root cause.

The real problem isn’t your marketing, your sales process, or your pricing. Those are just symptoms.

The real problem is the lack of a complete, integrated, and proven system.

Think about it. A master martial artist doesn’t just know one or two moves. They have mastered a system where each block, each strike, and each stance works in perfect harmony with the others. It’s the system that makes them powerful.

Running a business is no different. You need a system where your marketing, your sales, your student onboarding, your teaching, and your retention all flow seamlessly into one another. When one part is missing or broken, the entire system fails.

This is what’s keeping you stuck. You’re operating with a collection of disconnected tactics instead of a single, powerful strategy.

You’ll walk away with:

• You’re struggling with low enrollment because you don’t have a predictable system for attracting qualified leads every single week.
• You’re facing unpredictable revenue because you don’t have a sales system that converts those leads into long-term members, or a retention system that keeps them paying and staying.
• You’re feeling marketing frustration because you’re throwing tactics at the wall to see what sticks, instead of implementing a proven marketing playbook designed specifically for martial arts schools.
• You’re drowning in overwhelm and burnout because without systems, YOU are the system. Every task, every problem, every decision falls on your shoulders.
• You’re experiencing isolation because you’re trying to invent this system all by yourself, learning through painful and expensive trial and error.
  

I know what you’re probably thinking… “But my school is different. My art is unique. My town is small.”

And you’re right to think that. Your school is unique. But the principles of business are universal. The systems for growth that have worked for a Taekwondo school in Texas, a Karate dojo in California, and a BJJ gym in Florida will work for you too. Because they are based on the timeless principles of human psychology, marketing, and sales.

And once you begin to realize how simple this can be with the right blueprint, you’ll wonder how you ever managed without it.

From a Broke Instructor to a "Millionaire Maker"

My journey in martial arts didn't start in a boardroom; it started on the mats, just like yours.

In 1969, I was a dedicated student inside the toughest, most respected martial arts system in America, founded by the legendary "Father of American Taekwondo," Jhoon Rhee. I wasn't just learning to fight; I was learning from the very architects of the modern martial arts industry.

My instructors were champions. I trained directly under Grandmaster Jhoon Rhee and the undefeated PKA World Champion Jeff Smith—the iconic "DC Bomber" who validated our system for 50 million viewers on the undercard of the "Thrilla in Manila."

While my fellow instructors focused only on what happened on the mats, I became obsessed with what happened in the office. I was mentored in business by Nicholas Cokinos, the genius who created the financial systems that allowed school owners to finally turn their passion into a profession, by Jhoon Rhee personally, as well as extensively by Jeff Smith.

I saw firsthand the blueprint for a successful martial arts school. But I also saw a problem. The knowledge was locked away with the pioneers. I knew that to truly unlock its potential, this system needed to be refined, systematized, and made available to dedicated school owners everywhere.

So, I took a different path.

While running a Jhoon Rhee Institute branch to pay my way through Georgetown University, I dove deep into the world of business, earning a degree in International Economics and later, an MBA with a focus on marketing. I fused the "blood-and-guts" credibility of my martial arts lineage with proven, cutting-edge business strategies.

The result? In 1983, I moved to Denver and founded Mile High Karate. Applying this unique hybrid system, my success was meteoric. I opened five schools in 18 months,  6 in 30 months growing to over 3,500 students and surpassing $1,700,000 in annual revenue by 1987- over $5,000,000.00 in 2025 dollars—a time when that was unheard of for a martial arts school.

I had cracked the code.

Now, my mission is to give that code to you. I’ve spent the last two decades refining this system and teaching it to thousands of school owners, earning the moniker "the Millionaire Maker" for the results we've achieved together.

The Small School Accelerator is the culmination of my life's work. It's the exact system—the fighting spirit of the champions, the financial acumen of the business pioneers, and the marketing strategies of a Fortune 500 company—distilled into a simple, step-by-step program that any dedicated school owner can use to achieve financial freedom and build a lasting legacy.

You don't have to struggle. You just need the right map. Let's build your success story together.

The Path to Transforming Your School Starts Right Here, Right Now.

I want to invite you to join the Stephen Oliver Coaching Program.

Let me be perfectly clear: this is not just another series of pre-recorded videos or a rah-rah “motivation session.” This is a living, breathing, comprehensive coaching system designed specifically for one type of person: a dedicated martial arts school owner, currently earning below $7,500 per month or managing fewer than 100 students, who is ready to make a change.

We don’t just give you advice. We give you the proven tools, the step-by-step strategies, and the direct, personal mentorship you need to create real, measurable, and lasting change in your school.

Imagine this for a moment. What would it feel like to wake up on a Monday morning, log into your bank account, and see that your revenue goal for the month has already been hit… and it’s only the 10th?

What would it sound like to have your phone ringing with new prospects, your email inbox filled with inquiries, and your staff telling you they need to add more introductory classes because the demand is so high?

How would it feel to hand off the administrative tasks to a well-trained team member, freeing you up to develop a new black belt curriculum or even take a well-deserved vacation, knowing that your school is running smoothly and profitably without you?

This is not a fantasy. This is what happens when you implement a system. And we will give you that system.

Here’s a glimpse of what you’ll experience inside the program:

1. Weekly Live Coaching Calls: Your Personal Board of Advisors

Every single week, you’ll join me and my lead coach, Jeff Smith, for a live, interactive strategy session on Zoom. Picture this: you’re not just a passive viewer in a webinar. You are an active participant. You can ask us anything—about a marketing campaign that’s not working, a difficult conversation with a parent, or how to structure your pricing.

We tackle the most pressing challenges you and your fellow school owners are facing right now. These calls are your weekly dose of clarity and direction. You’ll leave every session with a notebook full of actionable steps you can implement in your school that very day. You will feel the momentum building from the very first call.

2. The Exclusive Members-Only Forum: You Are No Longer Alone

Feel the weight of that isolation lifting from your shoulders. Inside our private, members-only forum, you will instantly become part of a thriving community. A brotherhood and sisterhood of hundreds of other school owners who know exactly what you’re going through.

They’ve faced the same struggles, celebrated the same small victories, and are on the same path as you. You can swap stories, share marketing materials that are working, ask for feedback on your website, and celebrate your wins together. It’s like having a team of business partners in your corner, 24/7, who are just as invested in your success as you are. The support is real, and it is a game-changer.

3. The On-Demand Course Library: Your Blueprint for Success

Imagine having a complete encyclopedia for running a successful martial arts school at your fingertips. That’s our on-demand course library. We’ve broken down every single aspect of the business into easy-to-follow, step-by-step video courses.

• Need more students? Dive into the “Enrollment Explosion” course and learn how to create a lead-generation machine that brings new prospects through your door every single week.
• Struggling with cash flow? The “Revenue Stabilizer” course will show you how to structure your tuition and create predictable, recurring income.
• Losing students out the back door? Our “Retention Mastery” course gives you the exact strategies to build a powerful community that students never want to leave.

Each course is packed with downloadable worksheets, scripts, and templates. No theory, no fluff. Just practical, proven strategies that you can get a handle on and implement immediately for measurable results.

4. Proven Marketing and Sales Systems: The “Secret Sauce”

Forget the outdated, ineffective marketing tactics that have been wasting your time and money. We will hand you the keys to the kingdom. You will learn the exact, modern marketing playbooks that are working right now for martial arts schools across the country.

You’ll discover:

• How to set up simple, low-cost Facebook ad campaigns that generate a consistent flow of high-quality leads.
• The “7-Day Trial” sales process that converts curious prospects into enthusiastic, full-paying members at an astonishing rate.
• The art of the follow-up: how to nurture leads so that even those who don’t sign up immediately will come back when the time is right.

You can say goodbye to marketing frustration forever. You will finally have a clear, predictable system for growth.

5. Retention Strategies That Build a True Community

Enrolling new students is only half the battle. The true profit and stability in a martial arts school come from keeping your students engaged, excited, and training for the long haul.

We’ll show you how to transform your school from a place where people just take classes into a community they can’t imagine leaving. You’ll learn the systems for student communication, progress tracking, belt ceremonies, and community events that create die-hard loyalty. When you build a tribe, you don't have to worry about retention.

Real Success Stories from School Owners Who Were Once Exactly Where You Are

I know you might be skeptical. You’ve probably heard promises before. That’s why I want you to listen to the stories of real school owners, people who were grappling with the same frustrations you are, before they made the decision to act.

• "After 20 years of struggling to keep my martial arts school at $16,000 gross monthly—barely surviving in California—I joined Stephen Oliver's Martial Arts Wealth Mastery Group and within six months skyrocketed to $59,000 monthly gross. BTW: I’m now consistently over $80,000 a month. This transformation has been life-changing."
  Ben Brown, Owner/Head Coach, Phase Three Muay Thai (Santa Rosa, California)

• "When my wife Brandi and I were running Bam Bam Martial Arts in the low $20,000’s per month, we thought we were doing okay. Then last month, we hit $109,000 in revenue. That's not a typo - we've literally quintupled our monthly revenue. This system gave us the exact blueprint we needed."
  Scott & Brandi Sullivan, Co-Owners, Bam Bam Martial Arts (Houston, Texas)

• " I was down to just $13,000 a month and struggling. Today, I'm hitting $100,000 months with 240 active students. I've generated 137 leads this month alone... From $13,000 to $100,000—and there's still so much room to grow!"
  Master Krista Wells, Mercer Island Martial Arts (Seattle, WA)
  
• "When we first joined the group we were averaging about $23,000 to $25,000 a month. Last year, we averaged just short of a hundred thousand dollars a month, and so far this year we're averaging $110,000 a month. We've over doubled our monthly revenue, and then doubled again and are now doing well over a hundred thousand dollars a month."
  Master Tim Harrison, TM Martial Arts (Joliet, Illinois)
  
• "I had been stuck at $30,000 a month for years, then COVID hit and cut me in half to $15,000. I was at rock bottom... Within the first year, I doubled to $60,000. Last March, we hit $94,000 in a single month."
  Stephen De Castillo, Martial Arts School Owner
  
• "I went from doing $7,000-$8,000 a month to hitting $50,000 this September. The combination of strong retention, good marketing, and the right price point has been absolutely game-changing."
  Riley Fyfe, Martial Arts School Owner
  
• "When we began, our gross was anywhere between $25,000 to $30,000. We have grown all the way to $94,000 in February... We grossed $900,000 last year, and we are on our way to be over a million dollar school this year. We were able to go from 120 students to almost 300 students."
  Grand Master Stephen J. Del Castillo -  Krav Maga Martial Arts, Tampa Florida
  
• "When we started with Master Oliver's Wealth Mastery Group, we were struggling,  Now we are on track for $1 million this year. My daughter Rachel thought I was crazy when I told her the investment amount, but after seeing our dramatic growth in just one year, she says she'd never let me leave the group."
  Jan Lapin & Rachel Luton, Middleburg Martial Arts (Jacksonville, FL)
  
• "When I first met this program, I was struggling at $7,500 a month... Within a couple years, we hit $50,000 monthly... This program literally saved my career and transformed Family Martial Arts into a thriving business."
  Jason Purcell, Family Martial Arts (Seattle, WA)
  
• "When we first started, my tuition billing was roughly about $13,000 a month and we were making about $25,000 a month. Currently, my billing is close to $50,000 and our gross income is close to $75,000. It would be foolish not to follow Stephen Oliver's steps."
  Delfino Candida, America's Best Karate Center (El Paso, Texas)
  
• After dedicating years to training... I mastered the art itself but was completely unprepared for the business side... In just one year with the program, I gained the business expertise that four years of traditional martial arts training never provided."
  Master Paul Gruschow, Rochester Kung Fu & Fitness (Rochester, NY)

These aren’t anomalies. These are the predictable results of applying a proven system. And as you continue to read this, you can begin to imagine your own success story being featured right here.

Let’s Be Clear About What You Get When You Join Today

When you make the decision to join the Stephen Oliver Coaching Program, you are getting the complete, A-to-Z system for building the school of your dreams. Here is a summary of the value you’re about to receive:

• Weekly Live Coaching Calls with Stephen & Jeff (Value: $1,997/month) Direct, personalized access to 40+ years of industry expertise. Get your specific questions answered and get unstuck, fast.
• The Exclusive Members-Only Forum (Value: $297/month) Your 24/7 support network. Connect with hundreds of peers, share resources, and never feel alone in your business again.
• The Complete On-Demand Course Library (Value: $2,497) Your step-by-step video blueprint for mastering enrollment, marketing, retention, finance, and operations.
• The Proven Marketing & Sales Playbooks (Value: $1,997) Done-for-you ad templates, sales scripts, and follow-up sequences that are proven to convert.
• The Community & Retention Toolkit (Value: $997) Event planners, communication templates, and student journey maps to build a loyal tribe.

Total Value: Over $7,785

If I were to offer all of this as a one-on-one consulting package, the investment would easily be over $7,000. And it would be worth every penny, because a thriving school generating $20,000, $30,000, or even $40,000 a month makes that investment back in no time.

But I know that if you’re stuck below that $7,500/month mark, an investment like that is out of reach. And my mission is to help the school owners who need it most.

That’s why I’m not going to ask you for $7,000, or $5,000, or even $1,000.

You can get started right now, with full access to everything I’ve listed above, for just one single payment of $197.

That’s it. No long-term contracts. No hidden fees.

For less than the cost of a few private lessons, you get the entire system.

My Iron-Clad, 100% Risk-Free Guarantee

I know you might still be hesitant. You’ve been burned before. You’re protective of your hard-earned money. I respect that.

That’s why I want to make this decision the easiest one you’ve ever made. I’m going to take all of the risk off your shoulders and place it squarely on my own.

I am offering you a 30-Day, No-Questions-Asked, 100% Satisfaction Guarantee.

Here’s how it works: Join the program today for just $197. Dive in. Attend the live coaching calls. Connect with the community in the forum. Go through the courses. Implement one or two of the strategies.

And if, at any point in the next 30 days, you don’t feel that you have received at least 10 times the value of your investment… if you don’t feel more confident, more inspired, and more in control of your business… or even if you just don’t like the color of our website… simply send us an email, and we will refund your $197 in full.

No questions asked. No hoops to jump through.

And as a thank you for giving it a try, you can keep all the materials you’ve downloaded during your trial.

There is absolutely zero risk to you. The only risk is in doing nothing and allowing your school to stay exactly where it is now, one month from today.

Your Transformation Begins with a Single Step

Every successful martial arts master was once a white belt, tying their belt for the very first time. Every thriving school owner was once exactly where you are now—struggling, unsure, and searching for answers.

The difference between those who achieve mastery and those who stay stuck is simple.

They chose to act. They took the first step, even when it was scary.

You are at a crossroads right now.

You can click away from this page. You can go back to the familiar struggle, the financial stress, the overwhelming grind. You can hope that something will magically change. But you and I both know that hope is not a strategy. If you keep doing what you’ve always done, you will keep getting what you’ve always gotten.

Or, you can choose a different path.

You can choose to invest in yourself. You can choose to get the guidance and support you deserve. You can choose to take that first, powerful step towards the growth, the success, and the freedom you’ve been dreaming of.

For just $197, you can begin this transformational journey right now.

The key to unlocking your school’s future is right in front of you. All you have to do is turn it.

Click the button below to secure your spot. Your future is waiting.

I look forward to seeing you inside the program.

Warm regards,

Stephen Oliver

Martial Arts Industry Expert and Mentor

P.S. Think about this: a month from now, you will be one month older. The question is, will you also be closer to your goals? Or will you be in the exact same place you are today, feeling the same frustrations? The choice is yours. Let us help you make this the month that everything changes. Join now and let’s get to work.

P.P.S. Remember, you are completely protected by my 30-day, 100% money-back guarantee. You have absolutely nothing to lose and a thriving, profitable, and enjoyable business to gain. Don’t let hesitation hold you back from the future you deserve. Click here to get started now.

P.P.P.S. I’ve seen this time and time again. The one regret that school owners have is that they didn’t start sooner. Every day you wait is a day of lost revenue and continued stress. You owe it to yourself, your family, and your students to unlock the full potential of your martial arts school. The opportunity is right here. The time is now. Sign up today and get ready to thrive!

Register now and you’ll receive a complete bonus school evaluation with our National Director – Bob Dunne. This powerful personal evaluation is guaranteed to show you $100,000+ in missed opportunity for your school in a fact-filled 30 minute private session.

My new “Small School Accelerator Program” is only for schools with less than $10,000 a month in monthly revenue. The standard tuition will be $1,997 to enroll and then $997 a month (all inclusive).  – If you register now during the pre-launch phase I’ll waive the $1,997 and, let you test drive it for only $197…..  After than – assuming you love it you will continue at a $500 a month scholarship – only $497 a month until your school grows out of that program to our higher levels – or, for as long as you continue to be a member of the Small School Accelerator Program.

So, register today….. Save $1,800 on initial registration – with 30 day Money Back “Test Drive”

And, receive a permanent $500 a month scholarship for this exciting new program.

Seats are limited and this program is only being offered once.
Don’t coast into fall — charge into it with momentum and a packed floor.