FOR BJJ, MMA, KRAV MAGA & MUAY THAI GYM OWNERS
Get Your FREE Copy of Extraordinary
Teaching — The System That Turns Combat Sports Gyms Into Empires
The retention and growth blueprint from two martial arts legends who
built multi-million-dollar operations — adapted and proven by BJJ,
MMA, Krav Maga, and Muay Thai gym owners worldwide.
Click below to receive both the printed and digital versions — plus several free bonuses.
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"Grand Master Stephen Oliver is the MAN! If you're a serious school owner you have to read his newest book. There are a lot of fakes, phonies and frauds in the market place, but Grand Master Oliver is who the players rely on. This book has my highest recommendation."
Master Lloyd Irvin — Team Lloyd Irvin | MMA, Brazilian Jiu-Jitsu & Thai Boxing
"I've personally helped hundreds of BJJ and MMA school owners build 6- and 7-figure schools, and I can tell you without hesitation — Stephen's material is some of the most sound, reliable business and teaching methodology in the martial arts industry. Extraordinary Teaching continues that tradition. It's clear. It's practical. It's rooted in real school operations — not theory."
Master Lloyd Irvin — Team Lloyd Irvin
WARNING: READ THIS ONLY IF YOU'RE TIRED OF
WATCHING MEMBERS WALK OUT YOUR DOOR
The Brutal Truth About Why Your Gym Isn't Growing (And the "Lone Wolf" Mistake Costing You Six Figures)
What This Book Is — And Why It Matters for Your Gym
Stop bleeding members and start building a combat sports empire with the battle-tested system from PKA World Champion Jeff Smith and Stephen Oliver (who exploded one operation from startup to 2,500 active members and $5M+ in just 36 months).
While struggling gym owners brag about how "hardcore" their training is and accept 5–6% monthly attrition as normal, the top 1% use this exact blueprint to achieve 1–2% monthly attrition, develop a deep bench of coaches and assistant instructors who are invested in the gym's success, and build long-term membership programs that generate predictable, serious revenue.
This isn't theory from business consultants who've never set foot on the mats. It's the complete system that's been proven across BJJ academies, MMA gyms, Krav Maga centers, and Muay Thai camps — operations that have trained over 100,000 students and generated tens of millions in revenue.
Get your free copy now and discover why one retained long-term member is worth 6–10X
more than a new signup, how the "First Four Months" protocol plugs the massive leak where 80–
90% of cancellations happen, and the programming system that keeps advanced athletes engaged for years instead of drifting away after they feel they've "peaked."
Listen Up.
While you're mopping mats at 10 PM and wondering where your next member is coming from, the top 1% of combat sports gym owners are running 300–500+ member operations that practically run themselves.
What's the difference?
They stopped bragging about how "savage" their training is (translation: "I'm so bad at retaining
people that nobody stays") and started focusing on the ONLY number that separates six-figure gyms from struggling operations:
Your monthly attrition rate.
Here's the Math That Changes Everything:
ELITE GYM OWNERS
1–2% monthly attrition
Million-dollar operations. Time freedom. A gym that runs without you on the mats every session.
AVERAGE GYM OWNERS
5–6% monthly attrition
Constant panic. Exhaustion. Pouring money into Facebook ads just to replace the members who left.
YOU
Probably somewhere in between
Working twice as hard for half the result. Sound familiar?
One long-term member renewal is worth 6–10X more than a new signup. Do the math.
"I think that's like having the opportunity to take private lessons with Bruce Lee. Master Oliver is the best in the business."
Hai Nguyen — Co-Owner, $1.2M+ Adult BJJ & MMA Gym, Houston, TX (with three branch locations generating $500K+ each) | Martial Arts Wealth Mastery Member
"Jeff Smith is the greatest martial artist that ever lived. He can fight. He can teach. He can train martial artists to become teachers — and he can run a multi-million-dollar martial arts school. Extraordinary Teaching captures the depth of that knowledge and shows exactly how true mastery on the mat translates into mastery in the classroom and the business."
Troy Dorsey — 8-Time World Kickboxing & Boxing Champion | Troy Dorsey's Karate, Mansfield, TX
Inside This No-BS Blueprint:
STOP scrambling to hire coaches.
Learn the system that develops your best members into invested assistant coaches and instructors — people who already know your culture, your methods, and your members.
The "First Four Months" protocol
that plugs the massive leak where 80–90% of all cancellations happen. (Hint: it's not your programming —
it's your onboarding system.)
The programming structure hack
that keeps advanced grapplers, fighters, and athletes engaged for YEARS instead of drifting away once they
feel they've "figured it out."
The enrollment approach that gets members to commit long-term
— and feel great about it — instead of staying month-to-month and ghosting when life gets busy.
Why your current approach to skill progression may be destroying retention
— and the counterintuitive fix that elite gyms use to keep members locked in.
Real Results. Real Money. Real Simple.
This isn't consultant fluff from some MBA who's never rolled, sparred, or held pads.
These are the exact systems that:
- Took gyms from $15K/month to $100K+/month
- Built coaching teams of 20–100+ developed from within
- Created a $1.2M+ BJJ/MMA gym with three $500K+ branch locations
- Built operations that don't collapse when you take a vacation, compete, or train at a seminar
Get Your FREE Copy — But Only If You're Serious
Fair warning: this book will make you angry at all the revenue you've left on the table. But it will also show you exactly how to get it back.
P.S. — Still running month-to-month memberships because "people travel for competitions" or "it's
summer and everyone's on vacation"? Chapter 4 explains why you've got it completely backward — and what the top gyms do instead.
P.P.S. — Wondering why your most experienced members drift away after a few years? Chapter 12
reveals the system that turned this retention disaster into a profit center for the smartest gym owners in the industry.
The Choice Is Simple...
WITH This System
- Build a deep bench of 10–50+ trained coaches and assistant instructors developed from your own members
- Achieve 1–2% monthly attrition (98% retention)
- Take vacations, compete, or attend seminars knowing your gym runs smoothly
- Increase to $300–500+ revenue per member
- Work ON your gym — strategy, growth, culture
- Retain advanced athletes and competitors for years
- Build a sellable asset and a lasting legacy in combat sports
WITHOUT This System
- Keep struggling as a one-person show, coaching every class yourself
- Watch members cancel at 5–10% monthly — a revolving door
- Constantly stress about finding qualified coaches to hire
- Can't leave the gym without everything falling apart
- Stay stuck at $125–150 revenue per member
- Work IN your gym 60+ hours per week, never ON it
- No exit strategy, no legacy, just a demanding job that owns you
What Combat Sports Gym Owners Are Saying
"Stephen's material is some of the most sound, reliable business and
teaching methodology in the martial arts industry."
I first went through Stephen Oliver's Extraordinary Marketing program back in 1999, and one section of it — Things I Wish I Knew When I Was 22 — changed the way I approached running my school almost overnight. From that point forward, I've always considered Stephen a mentor. He has consistently been ahead of the curve in our industry. His systems have stood firm through every economic cycle. They're real, they work, and they last.
I've personally helped hundreds of BJJ and MMA school owners build 6- and 7-figure schools, and I can tell you without hesitation — Stephen's material is some of the most sound, reliable business and teaching methodology in the martial arts industry. Extraordinary Teaching continues that tradition. It's clear. It's practical. It's rooted in real school operations — not theory.
Master Lloyd Irvin
Team Lloyd Irvin | MMA, Brazilian Jiu-Jitsu & Thai Boxing
"That's like having the opportunity to take private lessons with
Bruce Lee. Master Oliver is the best in the business."
My name is Hai Nguyen. Eric Williams and myself run a $1,200,000+ adult BJJ and MMA gym in Houston, and three branch locations creating $500,000+ in revenue each. I'm told by Stephen Oliver that our first gym will be over $2,000,000. And you know what? I believe him.
Eric and I are Martial Arts Wealth Mastery Members. It has been a tremendous help with the business aspects of running a highly profitable gym with the exchange of ideas between some of the most intelligent and successful gym owners in the country. It's really the top 1% of the Martial Arts Industry gathered together, facilitated by Stephen Oliver.
Working with him is a huge value. He can spend a couple of minutes and accomplish more than 100 hours of listening to CDs and reading thousands of pages of training materials.
Hai Nguyen
Co-Owner, Adult BJJ & MMA Gym ($1.2M+ revenue) | Houston, TX
"Complete game changer for both me and my gym."
This book is now mandatory reading for my staff. It was a complete game changer for both me and my school. I can't recommend it enough!
Ben Brown
PHAS3 Martial Arts, Santa Rosa, CA | Verified Amazon Purchase
"Practical blueprint for retention & growth"
I'm a little over double my monthly revenue and significantly better retention. My instructors are laser focused on not only awesome coaching but they are focused on making leaders in the community. This book gave me a practical blueprint on how to have growth and retention month over month. What I appreciated most is that it breaks down how to teach so members stay, how to build structure with attendance habits, progression rhythm, renewal cycles, and how to develop a coaching bench without burning people out. If you're tired of churn and inconsistent months — definitely recommended for any owner who wants growth and better retention.
Fahad Ahmed
Sixth Sense Martial Arts | Brazilian Jiu-Jitsu | Coppell, TX
"Jeff Smith is the greatest martial artist that ever lived."
He can fight. He can teach. He can train martial artists to become teachers — and he can run a multi- million-dollar martial arts school. Extraordinary Teaching captures the depth of that knowledge and shows exactly how true mastery on the mat translates into mastery in the classroom and the business.
Troy Dorsey
8-Time World Kickboxing & Boxing Champion | Troy Dorsey's Karate, Mansfield, TX
"This book will be our new instructor training manual…"
I must admit that I had mixed emotions reading your book. I mean, no doubt that it is chock full of valuable, powerful and actionable material. It's a great book! That's what I had mixed emotions about. I was feeling jealous that someone could get a hold of this book for nothing, or almost nothing, and learn SOOOO much about running a great school!
It is a wealth of information for the serious gym owner, and all professional martial arts instructors. It's an easy read, with deceptively short chapters that are packed with powerful information. This book will be our new instructor training manual and a key tool for use in training our instructors and future instructors in our Certified Instructor Training Programs.
This will be one of those not-a-one-time-read, but a lifetime study.
Stephen J. Del Castillo
Founder & Master Instructor | Krav Maga Martial Arts, Tampa, FL
"I'm genuinely grateful for how much their teaching has changed
my perspective as an instructor."
Master Stephen Oliver and Master Jeff Smith's teaching gave me the confidence to launch my kids' Krav Maga Program even though I had no prior experience, other than assisting in my karate school as a teenager more than 25 years ago.
I've only implemented a fraction of what they teach so far, yet the results have been transformative, and the room for growth ahead is huge. I'm truly excited about the future.
Bertrand Van Den Plas
Krav Maga | Auckland, New Zealand
"From $7–17K a month to $35–40K, with a record month at $50K"
If you had told me when I started that in one year I could go from 7–17K a month to 35–40K, with a record month at 50K, I wouldn't have believed it.
I still have a long way to go, but I'm so excited for the journey. I can't wait to see where I'll be 1, 5, or 10 years from now. Having this group gives me strength and support I didn't know I needed.
Thank you, Martial Arts Wealth Mastery, for being my secret weapon!
Gemma Sheehan
Martial Arts Wealth Mastery Member
"At first, I was skeptical, but now I believe!"
I have owned a martial arts school for 22 years, and while I loved following my passion and helping people strive to be their best, I spent the vast majority of that time broke.
After much research I found Grandmaster Oliver and began following his principles. The absolute whole hearted truth is that this man is nothing less than a genius. It's the principles in this book that have allowed me to turn my business around, and profoundly changed my life and the lives of my family.
My recommendation? Get the book… do what it says… and see what a martial arts business owner is actually capable of making.
Ben Brown
World Class Coach | PHAS3 Martial Arts, Santa Rosa, CA
"A tested, proven, thorough business growth blueprint."
I have known and worked with Stephen Oliver for many years and personally witnessed the profound impact he has on individual Martial Arts School owners, and on the industry as a whole. Maybe viewed by some as heretic, and by others as the deliverer of inconvenient, uncomfortable truths, it is undeniable that, with the school owners who have been mindset ready, he has brought a tested, proven, thorough business growth blueprint. And not just revenue growth, but growth in the owner's pride and satisfaction with the way the greater income is created.
Dan Kennedy
Marketing Strategist, Entrepreneur | Famous Author of the "NO B.S." Book Series
"The single most valuable asset I have when it comes to managing
my business"
I have owned a Martial Arts business for over 25 years. In all that time this book has been the single most valuable asset I have when it comes to managing my business and finally being in a place to actually MAKE MONEY. Stephen Oliver is in my opinion a genius. Take my advice, get the book. And even better — look him up and make this man your business coach. He's changed my life.
Verified Amazon Reviewer
25-Year Martial Arts Business Owner | Verified Purchase
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About the Authors
Two martial arts legends who've proven the system works — in the ring, in the gym, and in the business.
Grandmaster Jeff Smith
The "DC Bomber" | 10th Degree Black Belt | 7-Time World Champion
Grandmaster Jeff Smith is one of the most decorated champions and influential instructors in American martial arts history. He is the only martial artist to simultaneously reign as a seventime world champion while serving as Senior VP of a multi-million dollar, 12-location martial arts organization.
"The discipline, strategy, and relentless consistency required to become a world champion
are the exact same qualities needed to build a thriving gym."
- 7-Time PKA World Light Heavyweight Kickboxing Champion (1974–1980)
- Professional Kickboxing Record: 21-1 (7 KOs)
- Fought on the undercard of "Thrilla in Manila" (Ali vs. Frazier III) before 50 million viewers
- First recipient of the Bruce Lee Award for "Fighter of the Year" (1974)
- Head Coach, WAKO U.S. Karate Team — 10 consecutive World Team Titles
- 40+ years training directly under Grandmaster Jhoon Rhee
Grandmaster Stephen Oliver
Founder & CEO, Martial Arts Wealth Mastery | MBA | 9th Degree Black Belt
Grandmaster Stephen Oliver is the architect who transformed martial arts instruction into a scalable, systematized business model. A National Merit Scholar who worked his way through Georgetown University as a martial arts instructor, he combined elite academic training with hands-on gym operations to revolutionize the industry.
"You don't need to be a world champion to run a championship-level gym. You need a
system. This book is that system."
- Built a startup to 5 locations in 18 months, hitting $1M annual revenue by 1985
- Scaled to 6 locations with 1,500+ active members at peak
- Pioneered the coach development system — growing 30–100 instructors from within the member base
- Created the retention systems that dropped attrition from 7–10% to 1–2% monthly
- MBA in Marketing — applied Fortune 500 strategies to martial arts business operations
- Mentored hundreds of gym owners across BJJ, MMA, Krav Maga, Muay Thai, and traditional arts
Together, They Bring
Over 80 years of combined martial arts experience. A proven track record of building and operating
15+ successful locations. Generated tens of millions in revenue through proven systems. Trained
thousands of black belts and hundreds of successful gym owners. The rare combination of
championship fighting ability, elite coaching skills, and sophisticated business acumen.
"We've spent 50 combined years learning what works and what doesn't. This book is the shortcut —
everything we wish someone had taught us when we started."
— Grandmaster Jeff Smith & Grandmaster Stephen Oliver
Download Your Free Copy Now.
The same system trusted by BJJ, MMA, Krav Maga, and Muay Thai gym
owners generating $500K to $2M+ per year.
Martial Arts Wealth Mastery
720-256-0208 | Text us 24/7
We've helped thousands of gyms worldwide.