Martial Arts School Business Plan Template
From Martial Arts Wealth Mastery, martialartswealth.com. Stephen Oliver, MBA, 10th Degree Black Belt.
Fill in each section in plain language and keep the whole plan to a few pages. Complete Section 7, the financial model, first: if the numbers do not work, change the plan before you sign a lease.
1. Concept and positioning
• School name, style(s) and programs:
________________________________________________________________________
• Who you serve first (children 4-12 and parents; adults; BJJ/MMA):
________________________________________________________________________
• The outcome you sell, in parents' words:
________________________________________________________________________
• Why families will see you as the premium choice:
________________________________________________________________________
2. Market
• Address or target area, and the drive time you draw from:
________________________________________________________________________
• Families with school-age children in that area:
________________________________________________________________________
• Elementary, middle and high schools within reach:
________________________________________________________________________
• Scouts, youth sports, camps, churches and employers to partner with:
________________________________________________________________________
3. Programs and pricing
• Programs and age groups:
________________________________________________________________________
• Class schedule (weekday prime time is typically 4-8 p.m.):
________________________________________________________________________
• Enrollment fee:
________________________________________________________________________
• New-student monthly tuition (set it at the top of your local market):
________________________________________________________________________
• Upgrade programs (leadership, black belt club, privates):
________________________________________________________________________
4. Marketing and enrollment
• Monthly lead target (benchmark: 100 leads a month):
________________________________________________________________________
• Monthly enrollment target (benchmark: at least 20 from 100 leads):
________________________________________________________________________
• Twenty marketing activities by month:
________________________________________________________________________
• Who answers the phone, and how fast new leads are called (target: within 30 seconds):
________________________________________________________________________
• Who runs the first intro, second intro and enrollment conference:
________________________________________________________________________
• Leads you will collect before opening day:
________________________________________________________________________
5. Staffing
• Who teaches each class:
________________________________________________________________________
• Who handles front desk, follow-up and billing:
________________________________________________________________________
• Revenue level that triggers your first full-time hire:
________________________________________________________________________
6. Startup budget
• Lease deposit and build-out:
________________________________________________________________________
• Mats, equipment and signage:
________________________________________________________________________
• Software, billing and phone system:
________________________________________________________________________
• Opening marketing:
________________________________________________________________________
• Working capital to cover losses until break-even:
________________________________________________________________________
• Total startup cash needed:
________________________________________________________________________
7. Financial model and break-even worksheet
Rent (monthly)	______________   (example: $6,000)
Base payroll (monthly)	______________   (example: $12,000)
Software, insurance, utilities, other fixed costs	______________   (example: $4,000)
A. Total fixed monthly costs	______________   (example: $22,000)
B. Average monthly student value	______________   (example: $300)
Break-even students (A ÷ B)	______________   (example: 74)
Target gross so rent is about 12% of revenue (rent ÷ 0.12)	______________   (example: $50,000)
Students needed for target gross (target ÷ B)	______________   (example: 167)
Expected monthly dropout rate (A-grade: under 2%)	______________   (example: 2%)
Enrollments needed monthly to replace dropouts	______________   (example: 3)
Planned new enrollments per month	______________   (example: 20)
Months to reach break-even (estimate)	______________   (example: -)
24-month projection
Month	Students	Avg. value	Gross	Costs	Profit/loss
1	______	______	______	______	______
2	______	______	______	______	______
3	______	______	______	______	______
4	______	______	______	______	______
5	______	______	______	______	______
6	______	______	______	______	______
7	______	______	______	______	______
8	______	______	______	______	______
9	______	______	______	______	______
10	______	______	______	______	______
11	______	______	______	______	______
12	______	______	______	______	______
13	______	______	______	______	______
14	______	______	______	______	______
15	______	______	______	______	______
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18	______	______	______	______	______
19	______	______	______	______	______
20	______	______	______	______	______
21	______	______	______	______	______
22	______	______	______	______	______
23	______	______	______	______	______
24	______	______	______	______	______
Next step
Want your plan pressure-tested before you sign a lease? Book The Most Valuable Hour, a free one-hour school diagnosis on Zoom, at martialartswealth.com/go/most-valuable-hour/ or call 1-720-256-0208.