{"id":10580,"date":"2026-09-17T05:04:42","date_gmt":"2026-09-17T05:04:42","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/tools\/tuition-lifetime-value-calculator\/"},"modified":"2026-09-17T05:28:36","modified_gmt":"2026-09-17T05:28:36","slug":"tuition-lifetime-value-calculator","status":"publish","type":"page","link":"https:\/\/martialartswealth.com\/go\/tools\/tuition-lifetime-value-calculator\/","title":{"rendered":"Martial Arts School Tuition &#038; Student Lifetime Value Calculator"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Martial Arts School Tuition &amp; Student Lifetime Value Calculator<\/h1>\n\n<p class=\"wp-block-paragraph\"><strong>Enter six numbers and this calculator shows what your martial arts school earns today, what each student is worth over their whole stay, how much you can afford to spend to enroll one, and where you&#8217;ll be in 12 months if new students join at a higher tuition.<\/strong> It works the same for karate and taekwondo schools, BJJ academies and MMA gyms.<\/p>\n\n\n\n<style>\n#mawc{max-width:880px;margin:24px auto;font-family:inherit;color:#1a2b4a}\n#mawc .g{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px}\n#mawc label{display:block;font-weight:700;font-size:15px;margin-bottom:4px}\n#mawc input{width:100%;box-sizing:border-box;padding:10px 12px;font-size:17px;border:1px solid #b8c2d6;border-radius:8px;background:#fff;color:#1a2b4a}\n#mawc small{display:block;color:#5a6780;font-size:13px;margin-top:3px}\n#mawc .box{background:#f5f7fb;border:1px solid #dfe5ef;border-radius:12px;padding:18px;margin-top:18px}\n#mawc .k{display:flex;justify-content:space-between;gap:12px;padding:8px 0;border-bottom:1px solid #e3e8f1;font-size:16px}\n#mawc .k:last-child{border-bottom:0}\n#mawc .k b{font-size:18px;white-space:nowrap}\n#mawc h3{margin:0 0 8px;font-size:20px;color:#1a2b4a}\n#mawc .note{font-size:14px;color:#5a6780;margin-top:10px}\n#mawc .hl{background:#fff7e3;border-color:#e8c46a}\n<\/style>\n<div id=\"mawc\">\n<div class=\"g\">\n<div><label for=\"mawc-s\">Active students<\/label><input id=\"mawc-s\" type=\"number\" min=\"0\" value=\"150\"><small>Students actually attending this month<\/small><\/div>\n<div><label for=\"mawc-t\">Average monthly tuition ($)<\/label><input id=\"mawc-t\" type=\"number\" min=\"0\" value=\"250\"><small>Monthly tuition collected \u00f7 active students<\/small><\/div>\n<div><label for=\"mawc-f\">Enrollment fee ($)<\/label><input id=\"mawc-f\" type=\"number\" min=\"0\" value=\"300\"><small>Paid once at enrollment<\/small><\/div>\n<div><label for=\"mawc-d\">Monthly dropout rate (%)<\/label><input id=\"mawc-d\" type=\"number\" min=\"0.1\" step=\"0.1\" value=\"4\"><small>An A-grade school is under 2%<\/small><\/div>\n<div><label for=\"mawc-n\">New enrollments per month<\/label><input id=\"mawc-n\" type=\"number\" min=\"0\" value=\"15\"><small>Benchmark: 20 from 100 leads<\/small><\/div>\n<div><label for=\"mawc-p\">New-student tuition going forward ($)<\/label><input id=\"mawc-p\" type=\"number\" min=\"0\" value=\"397\"><small>Existing students keep their current rate<\/small><\/div>\n<\/div>\n<div class=\"box\"><h3>Your school today<\/h3>\n<div class=\"k\"><span>Monthly gross revenue<\/span><b id=\"mawc-o1\"><\/b><\/div>\n<div class=\"k\"><span>Annual gross revenue<\/span><b id=\"mawc-o2\"><\/b><\/div>\n<div class=\"k\"><span>Average student stay<\/span><b id=\"mawc-o3\"><\/b><\/div>\n<div class=\"k\"><span>Student lifetime value<\/span><b id=\"mawc-o4\"><\/b><\/div>\n<div class=\"k\"><span>Suggested maximum cost per enrollment (5\u201310% of lifetime value)<\/span><b id=\"mawc-o5\"><\/b><\/div>\n<div class=\"k\"><span>Students lost per month<\/span><b id=\"mawc-o6\"><\/b><\/div>\n<div class=\"k\"><span>Net student change per month<\/span><b id=\"mawc-o7\"><\/b><\/div>\n<\/div>\n<div class=\"box hl\"><h3>In 12 months, with new students at your new tuition<\/h3>\n<div class=\"k\"><span>Active students<\/span><b id=\"mawc-o8\"><\/b><\/div>\n<div class=\"k\"><span>Average monthly tuition<\/span><b id=\"mawc-o9\"><\/b><\/div>\n<div class=\"k\"><span>Monthly gross revenue<\/span><b id=\"mawc-o10\"><\/b><\/div>\n<div class=\"k\"><span>Lifetime value of a new student<\/span><b id=\"mawc-o11\"><\/b><\/div>\n<div class=\"k\"><span>Students needed for a $1 million year at the new tuition<\/span><b id=\"mawc-o12\"><\/b><\/div>\n<\/div>\n<p class=\"note\">Estimates only. The projection assumes your dropout rate and monthly enrollments stay constant, existing students keep their current tuition, and new students pay the new rate. Want a real diagnosis of your numbers? <a href=\"https:\/\/martialartswealth.com\/go\/most-valuable-hour\/\">Book The Most Valuable Hour<\/a>.<\/p>\n<\/div>\n<script>\n(function(){var $=function(i){return document.getElementById('mawc-'+i)};\nvar m=function(x){return '$'+Math.round(x).toLocaleString('en-US')};\nfunction v(i){var x=parseFloat($(i).value);return isNaN(x)?0:x}\nfunction run(){var s=v('s'),t=v('t'),f=v('f'),d=Math.max(v('d'),0.1)\/100,n=v('n'),p=v('p');\nvar stay=1\/d,ltv=f+t*stay;\n$('o1').textContent=m(s*t);$('o2').textContent=m(s*t*12);\n$('o3').textContent=stay.toFixed(1)+' months';$('o4').textContent=m(ltv);\n$('o5').textContent=m(ltv*0.05)+' \u2013 '+m(ltv*0.10);\n$('o6').textContent=(s*d).toFixed(1);var net=n-s*d;$('o7').textContent=(net>=0?'+':'')+net.toFixed(1);\nvar a=s,b=0;for(var k=0;k<12;k++){a=a*(1-d);b=b*(1-d)+n;}\nvar tot=a+b,avg=tot>0?(a*t+b*p)\/tot:0;\n$('o8').textContent=Math.round(tot);$('o9').textContent=m(avg);$('o10').textContent=m(a*t+b*p);\n$('o11').textContent=m(f+p*stay);$('o12').textContent=p>0?Math.ceil(83333.34\/p):'\u2013';}\n['s','t','f','d','n','p'].forEach(function(i){$(i).addEventListener('input',run)});run();})();\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">How the calculator works<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average student stay<\/strong> = 1 \u00f7 monthly dropout rate. At 4% a month, the average student stays 25 months; at 2%, 50 months.<\/li>\n<li><strong>Student lifetime value<\/strong> = enrollment fee + (average monthly tuition \u00d7 average stay). It leaves out upgrades, testing fees and pro shop sales, so the real figure is usually higher.<\/li>\n<li><strong>Maximum cost per enrollment<\/strong> is 5 to 10 percent of lifetime value: a practical ceiling for what marketing can spend to win one student.<\/li>\n<li><strong>The 12-month projection<\/strong> shrinks your current students by the dropout rate each month and adds your new enrollments at the new tuition.<\/li>\n<li><strong>A $1 million year<\/strong> is about $83,333 a month. Divide by your average tuition to see the active student count you need.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What the numbers usually show<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most owners who run this for the first time find the same two things. Their dropout rate matters more than they thought, because halving it doubles every student&#8217;s lifetime value. And raising tuition for new students only, without touching existing agreements, moves the average far faster than they expected. Our benchmark for a healthy school is 300 active students at an average of $300 to $400 a month, with dropout under 2 percent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go deeper with <a href=\"https:\/\/martialartswealth.com\/go\/grow\/pricing-tuition\/\">how much a martial arts school should charge<\/a>, <a href=\"https:\/\/martialartswealth.com\/go\/grow\/student-retention\/\">how to reduce student dropout<\/a>, and the <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-school-business-plan-template-free-download\/\">business plan template<\/a> with a break-even worksheet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How do you calculate the lifetime value of a martial arts student?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Add the enrollment fee to the average monthly tuition multiplied by the average number of months a student stays. The average stay is 1 divided by your monthly dropout rate, so a 2% dropout rate means about 50 months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a good monthly dropout rate for a martial arts school?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Under 2% a month is an A-grade school. Around 3 to 4% is average, and anything much higher means the school is spending most of its marketing replacing lost students.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much should a martial arts school spend to get a new student?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A practical ceiling is 5 to 10 percent of the student&#8217;s lifetime value. Many well-run schools also aim to collect enough on enrollment day to cover the cost of acquiring that student.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How many students does a martial arts school need to make $1 million a year?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">About $83,333 a month in revenue. At an average of $300 a month, that&#8217;s roughly 278 active students; at $400, about 209.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-width:2px;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<h2 class=\"wp-block-heading\">The Most Valuable Hour You Will Spend This Year<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Find out exactly why your school stopped growing. Book a <strong>free one-hour diagnosis on Zoom<\/strong> with our coaching team. We&#8217;ll look at your numbers, your marketing and your enrollment process, and show you what to fix first.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/martialartswealth.com\/go\/most-valuable-hour\/\"><strong>Claim your Most Valuable Hour \u2192<\/strong><\/a> or call <a href=\"tel:+17202560208\">(720) 256-0208<\/a>.<\/p>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"WebApplication\", \"name\": \"Martial Arts School Tuition & Student Lifetime Value Calculator\", \"url\": \"https:\/\/martialartswealth.com\/go\/tools\/tuition-lifetime-value-calculator\/\", \"applicationCategory\": \"BusinessApplication\", \"operatingSystem\": \"Any (web browser)\", \"offers\": {\"@type\": \"Offer\", \"price\": \"0\", \"priceCurrency\": \"USD\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Martial Arts Wealth Mastery\", \"url\": \"https:\/\/martialartswealth.com\/\"}}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How do you calculate the lifetime value of a martial arts student?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Add the enrollment fee to the average monthly tuition multiplied by the average number of months a student stays. 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