{"id":12443,"date":"2026-11-05T06:16:21","date_gmt":"2026-11-05T06:16:21","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-pack-the-mats\/"},"modified":"2026-11-05T06:16:21","modified_gmt":"2026-11-05T06:16:21","slug":"martial-arts-wealth-vs-pack-the-mats","status":"publish","type":"page","link":"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-pack-the-mats\/","title":{"rendered":"Martial Arts Wealth Mastery vs Pack the Mats"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Quick answer:<\/strong> Pack the Mats is a martial arts marketing agency led by Dave Mulcahy that runs video-based Facebook, Instagram, Google and YouTube ads for $497 to $997 a month plus ad spend, aiming for 10 to 30 booked appointments monthly. Martial Arts Wealth Mastery, founded by Grand Master Stephen Oliver, coaches owners to turn those appointments into students who stay.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Disclosure:<\/strong> This page is published by Martial Arts Wealth Mastery, one of the programs compared here, so read it as our view rather than an independent review. Details and prices for other programs come from their public information at the time of writing; confirm current terms with each provider directly.<\/p>\n<p class=\"wp-block-paragraph\">I&#8217;m Stephen Oliver. I&#8217;ve owned martial arts schools since 1975, coached school owners since 1985, and run Martial Arts Wealth Mastery. Pack the Mats is one of the agencies owners mention when they ask whether they need an agency or a coach. The honest answer depends on what&#8217;s broken in your school. Below is what Pack the Mats sells, what it publishes about price and terms, what it does well, and how it differs from coaching.<\/p>\n<h2 class=\"wp-block-heading\">How do Pack the Mats and Martial Arts Wealth Mastery compare?<\/h2>\n<p class=\"wp-block-paragraph\">Pack the Mats generates appointments for you through paid advertising. Martial Arts Wealth Mastery teaches you and your team to run every step after the appointment, plus lead sources that don&#8217;t need an ad budget.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th>Pack the Mats<\/th>\n<th>Martial Arts Wealth Mastery<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>What it is<\/strong><\/td>\n<td>Martial arts marketing agency<\/td>\n<td>Business coaching and consulting for martial arts schools, BJJ academies and MMA gyms<\/td>\n<\/tr>\n<tr>\n<td><strong>What you get<\/strong><\/td>\n<td>Facebook, Instagram, Google and YouTube ads built around videos recorded with you and your team; website, SEO, call booking and marketing automation; a dedicated account manager<\/td>\n<td>Weekly coaching meetings, course library (grassroots marketing, intro and enrollment process, retention, pricing), member forum, one-on-one onboarding; Mastermind adds in-person peer meetings<\/td>\n<\/tr>\n<tr>\n<td><strong>Who delivers it<\/strong><\/td>\n<td>Pack the Mats team in McHenry, Illinois; CEO and founder Dave Mulcahy<\/td>\n<td>Grand Master Stephen Oliver, Grand Master Jeff Smith (Chief of Instruction), Bob Dunne (National Director) and Chief Master Greg Moody, PhD<\/td>\n<\/tr>\n<tr>\n<td><strong>Published price<\/strong><\/td>\n<td>$497 to $997 a month, plus at least $20 a day in ad spend<\/td>\n<td>Six Weeks to Add 100 Students $997; Small School Accelerator $997\/month (under 100 students); Mastermind by application. No ad budget required<\/td>\n<\/tr>\n<tr>\n<td><strong>Contract \/ guarantee<\/strong><\/td>\n<td>Contract length not published. Homepage: &#8220;results in the first 90 days or we don&#8217;t make a dime&#8221;<\/td>\n<td>Six-week program is a one-time fee; Accelerator is monthly; Mastermind terms set at application<\/td>\n<\/tr>\n<tr>\n<td><strong>Focus<\/strong><\/td>\n<td>Booked appointments from paid ads, one academy per area<\/td>\n<td>The whole school: leads, conversion, pricing, retention, staff<\/td>\n<\/tr>\n<tr>\n<td><strong>Best fit<\/strong><\/td>\n<td>Family schools with 30+ students, a working intro process and room in the budget for ads<\/td>\n<td>Schools where appointments don&#8217;t turn into long-term students<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">What is Pack the Mats?<\/h2>\n<p class=\"wp-block-paragraph\">Pack the Mats calls itself a &#8220;Martial Arts Marketing Agency.&#8221; Its CEO and founder is Dave Mulcahy, who the company says has spent the past eight-plus years helping martial arts schools generate students. The agency is based in McHenry, Illinois.<\/p>\n<p class=\"wp-block-paragraph\">Its services cover PPC advertising on Google and YouTube, Facebook and Instagram ads, lead generation, SEO and website design. On its <a href=\"https:\/\/packthemats.com\/services\/martial-arts-lead-generation\/\">lead generation page<\/a> it says it has &#8220;packages ranging from $497 to $997 per month,&#8221; and that those packages include advertising, video editing, a website, call booking, marketing automation software and a dedicated account manager available weekdays 8 AM to 5 PM Central.<\/p>\n<p class=\"wp-block-paragraph\">To qualify, the agency asks that you own or operate a school with more than 30 students and have at least $20 a day for advertising. Its stated target is to help schools &#8220;book 10 to 30 high-quality appointments every single month.&#8221; It says it works with only one academy per area, and its homepage mentions &#8220;a maximum of 50 schools per month.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">Pack the Mats publishes client results as testimonials: 232 appointments booked for Ron in Texas, more than 139 for Rick in Illinois, and more than 224 in 12 months for Ken in Georgia, along with image captions such as &#8220;38 Intros in 1 month.&#8221; Its homepage states: &#8220;We have a 100% risk-free guarantee, meaning you get results in the first 90 days or we don&#8217;t make a dime.&#8221; The site doesn&#8217;t define what counts as &#8220;results,&#8221; and it doesn&#8217;t publish contract length; the footer&#8217;s cancellation policy link had no content when we checked.<\/p>\n<h2 class=\"wp-block-heading\">What does Pack the Mats do well?<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Custom video, not stock ads.<\/strong> Pack the Mats records video with the owner and team and builds ads around their voice. Families enroll with people, not logos, so that&#8217;s the right approach.<\/li>\n<li><strong>It measures appointments, not clicks.<\/strong> Setting the goal as booked appointments is closer to what an owner cares about than impressions or form fills.<\/li>\n<li><strong>Territory exclusivity.<\/strong> One academy per area means it isn&#8217;t running the same campaign for the school down the street.<\/li>\n<li><strong>A risk-reversal guarantee.<\/strong> Most agencies offer none. Get the definition of &#8220;results&#8221; in writing, but the willingness to offer one is a point in its favor.<\/li>\n<li><strong>Regular check-ins.<\/strong> It schedules at least one call a month and says it prefers two. In my experience, the agencies that work are the ones you meet with weekly, or at least a couple of times a month.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">What does Martial Arts Wealth Mastery do differently?<\/h2>\n<p class=\"wp-block-paragraph\">Here&#8217;s the line that sums it up: <strong>an agency sells leads; a coach fixes what happens to the lead.<\/strong> I&#8217;ve written the full case on our page comparing <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-marketing-agencies\/\">Martial Arts Wealth Mastery with martial arts marketing agencies<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">A booked appointment is not a student. Between the appointment and a family that stays for years are five more steps: the confirmation, the show, the intro lesson, the enrollment conference and the first four months. Pack the Mats books the appointment and hands it to your school. What happens next is up to you.<\/p>\n<h3 class=\"wp-block-heading\">What 30 appointments are worth at different ratios<\/h3>\n<p class=\"wp-block-paragraph\">Take Pack the Mats&#8217; top-end target of 30 appointments a month and run it through two schools. The ratios in the first column are the ones I coach to, from my own schools and the schools we work with; the full set is in <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/\">martial arts marketing conversion ratios by channel<\/a>. The second column is a school with no confirmation system and no structured intro.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>School with a coached system<\/th>\n<th>School without one<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Booked appointments<\/td>\n<td>30<\/td>\n<td>30<\/td>\n<\/tr>\n<tr>\n<td>Show rate<\/td>\n<td>About half or better: 15+<\/td>\n<td>One in four: about 8<\/td>\n<\/tr>\n<tr>\n<td>Show to enrollment<\/td>\n<td>Half to three-quarters: 8 to 11<\/td>\n<td>One in four: about 2<\/td>\n<\/tr>\n<tr>\n<td>Still training after four months<\/td>\n<td>Most of them, with a first-four-months process<\/td>\n<td>Unknown, because nobody is tracking it<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">The second column is an illustration, not a statistic. But I see versions of it constantly. Same agency, same ad spend, same appointments, four or five times the students. That&#8217;s why owners who fire their third agency often had a conversion problem all along.<\/p>\n<p class=\"wp-block-paragraph\">The fixes are specific: an instant response so the lead hears from you in under two minutes, a 7 to 10 day follow-up sequence, confirmation calls and texts, an intro lesson taught to a structure, and an enrollment conference with a coherent offer. We teach each piece, starting with <a href=\"https:\/\/martialartswealth.com\/go\/how-to-automate-martial-arts-lead-follow-up-speed-to-lead-under-2-minutes\/\">how to automate martial arts lead follow-up<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Lead flow without a $20-a-day minimum<\/h3>\n<p class=\"wp-block-paragraph\">Every kind of marketing costs dollars or labor. Ads cost dollars. Live events, birthday parties, buddy days and PE teacher for a day cost labor. At a busy event, roughly 120 leads, 100 appointments, 50 intros and 25 enrollments is a very good day on the ratios I coach to. Booking on the spot is the key, and the script is in <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-event-booth-script-appointments\/\">our event booth script article<\/a>. For a small school that can&#8217;t fund ad spend and a management fee, that&#8217;s often the faster path.<\/p>\n<h3 class=\"wp-block-heading\">Pricing and retention<\/h3>\n<p class=\"wp-block-paragraph\">Every enrollment has an acquisition cost. If your tuition is set by copying the cheapest school in town, you can lose money on every student an agency brings you. And if you&#8217;re losing 7 to 10 percent of students a month, which is what I see in most schools that have never measured it, new enrollments just replace the ones walking out. We push our members to hold attrition under 2%. Check yours against our <a href=\"https:\/\/martialartswealth.com\/go\/whats-a-healthy-martial-arts-retention-rate-2026-benchmarks\/\">martial arts retention rate benchmarks<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Pack the Mats vs Grow Pro: how do the two agencies differ?<\/h2>\n<p class=\"wp-block-paragraph\">Both are martial arts marketing agencies, so this is a closer comparison. Based on what each publishes: Pack the Mats lists packages from $497 to $997 a month, works with one academy per area and offers a 90-day results guarantee. Grow Pro Agency lists programs from $597 to $1,297 a month, sells a live lead follow-up add-on, describes a three-month initial agreement on its services page, and says it cannot guarantee results. Both exclude ad spend. Ask each one for its contract in writing and for references from schools your size.<\/p>\n<h2 class=\"wp-block-heading\">Which should you choose?<\/h2>\n<p class=\"wp-block-paragraph\">Look at your last 20 booked intros. How many showed? How many enrolled? How many are still training? If you know those numbers and they&#8217;re strong, an agency can scale you. If you don&#8217;t know them, start there.<\/p>\n<h3 class=\"wp-block-heading\">Choose Pack the Mats if\u2026<\/h3>\n<ul class=\"wp-block-list\">\n<li>You run a family-focused school with more than 30 students and a solid local reputation.<\/li>\n<li>Your show rate and intro-to-enrollment rate are already strong.<\/li>\n<li>You can fund a management fee plus at least $20 a day in ads.<\/li>\n<li>You want video-led ads and exclusivity in your area.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Choose Martial Arts Wealth Mastery if\u2026<\/h3>\n<ul class=\"wp-block-list\">\n<li>You&#8217;ve had appointments before and too few turned into students who stayed.<\/li>\n<li>You don&#8217;t track show rate, enrollment rate or monthly attrition.<\/li>\n<li>You need lead flow that doesn&#8217;t depend on an ad budget.<\/li>\n<li>Your tuition, renewals or staffing are capping your income.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Can you use both?<\/h3>\n<p class=\"wp-block-paragraph\">Yes. Advertising is a great amplifier of a school that already converts. Build the conversion system first, then hold any agency to cost per enrollment rather than cost per appointment. For the wider field, see our <a href=\"https:\/\/martialartswealth.com\/go\/best-martial-arts-business-coaching-programs\/\">comparison of martial arts business coaching programs<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Quick Answers<\/h2>\n<h3 class=\"wp-block-heading\">What is Pack the Mats?<\/h3>\n<p class=\"wp-block-paragraph\">Pack the Mats is a martial arts marketing agency in McHenry, Illinois, led by CEO and founder Dave Mulcahy, that runs paid ads and builds websites for martial arts schools.<\/p>\n<h3 class=\"wp-block-heading\">How much does Pack the Mats cost?<\/h3>\n<p class=\"wp-block-paragraph\">Pack the Mats says its packages range from $497 to $997 a month. You also need at least $20 a day for advertising.<\/p>\n<h3 class=\"wp-block-heading\">Does Pack the Mats have a guarantee?<\/h3>\n<p class=\"wp-block-paragraph\">Its homepage says you get results in the first 90 days or it doesn&#8217;t &#8220;make a dime.&#8221; The site doesn&#8217;t define &#8220;results,&#8221; so ask for the terms in writing.<\/p>\n<h3 class=\"wp-block-heading\">Who is Pack the Mats for?<\/h3>\n<p class=\"wp-block-paragraph\">It asks for schools with more than 30 students and says its ideal client is a family martial arts school that trains kids and has a strong local reputation.<\/p>\n<h3 class=\"wp-block-heading\">Pack the Mats reviews: what results does it publish?<\/h3>\n<p class=\"wp-block-paragraph\">It publishes testimonials such as 232 appointments booked for a Texas school and more than 224 in 12 months for a Georgia school. Those are appointment counts, so ask how many became enrolled students.<\/p>\n<p class=\"wp-block-paragraph\"><em>Want to know what your appointments are really worth? Get a free copy of Six Simple Steps to Add 100 Students at <a href=\"https:\/\/fillyourschool.com\">FillYourSchool.com<\/a>, or call or text 1-720-256-0208 to book <a href=\"https:\/\/martialartswealth.com\/go\/most-valuable-hour\/\">a free one-hour school diagnosis on Zoom<\/a>.<\/em><\/p>\n<p class=\"wp-block-paragraph\"><em>Pack the Mats details (services, prices, eligibility, guarantee, testimonials) are drawn from packthemats.com as of November 4, 2026 and may change; verify current terms with Pack the Mats directly. Grow Pro Agency details are drawn from growproagency.com. Results described for Martial Arts Wealth Mastery members are individual outcomes and vary by school. Pack the Mats and Grow Pro Agency are referenced for comparison purposes only.<\/em><\/p>\n<h2 class=\"wp-block-heading\">Other comparisons<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/martialartswealth.com\/go\/best-martial-arts-business-coaching-programs\/\">Best martial arts business coaching programs compared<\/a><\/li>\n<li><a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-kovar-systems\/\">Martial Arts Wealth Mastery vs Kovar Systems<\/a><\/li>\n<li><a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-maia\/\">Martial Arts Wealth Mastery vs MAIA<\/a><\/li>\n<li><a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-marketing-agencies\/\">Martial Arts Wealth Mastery vs marketing agencies<\/a><\/li>\n<li><a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-grow-pro-agency\/\">Martial Arts Wealth Mastery vs Grow Pro Agency<\/a><\/li>\n<li><a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-market-muscles\/\">Martial Arts Wealth Mastery vs Market Muscles<\/a><\/li>\n<li><a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-double-your-dojo\/\">Martial Arts Wealth Mastery vs Double Your Dojo<\/a><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Last reviewed: November 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pack the Mats books appointments with video-led paid ads; Martial Arts Wealth Mastery coaches what turns those appointments into students who stay. Prices, guarantee and fit.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-12443","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martial Arts Wealth Mastery vs Pack the Mats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-pack-the-mats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martial Arts Wealth Mastery vs Pack the Mats - Martial Arts Wealth Mastery\" \/>\n<meta property=\"og:description\" content=\"Pack the Mats books appointments with video-led paid ads; Martial Arts Wealth Mastery coaches what turns those appointments into students who stay. 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