{"id":4155,"date":"2026-06-15T05:27:09","date_gmt":"2026-06-15T05:27:09","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/grow\/case-studies\/"},"modified":"2026-07-02T05:10:50","modified_gmt":"2026-07-02T05:10:50","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/martialartswealth.com\/go\/grow\/case-studies\/","title":{"rendered":"Martial Arts School Case Studies: Real Member Results"},"content":{"rendered":"<p class=\"wp-block-paragraph\">These are real martial arts, BJJ, and MMA schools that installed the Martial Arts Wealth Mastery systems &#8212; marketing, enrollment, pricing, retention, and leadership &#8212; and the measurable results that followed. Each case study lays out the starting point, what was broken, the exact systems we put in place, and the numbers. (Figures are owner- and coach-reported.)<\/p>\n<h2 class=\"wp-block-heading\">Featured Case Studies<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/martialartswealth.com\/go\/bam-bam-martial-arts-houston-million-dollar-case-study\/\">Scott &amp; Brandi Sullivan \/ Bam Bam Martial Arts<\/a> &#8212; from a $7.42 start to $1.3M gross in a 2,400 sq ft Houston BJJ &amp; Muay Thai school.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/krista-wells-mercer-island-pricing-renewal-case-study\/\">Krista Wells \/ Mercer Island Martial Arts<\/a> &#8212; from the $700Ks to $1.2M using premium pricing and renewal blitzes.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-riley-fife-grimsby-karate-6k-to-50k-per-month\/\">Riley Fyfe \/ Grimsby Karate<\/a> &#8212; from roughly $6,000 to about $50,000 a month.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-gemma-girls-who-fight-women-only-bjj-7k-to-31k\/\">Gemma Sheehan \/ Girls Who Fight<\/a> &#8212; a women-only school grown from $7,000 to $31,000 a month working three days a week.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-ben-brown-phas3-muay-thai-enrollment-systems\/\">Ben Brown \/ Phas3 Muay Thai<\/a> &#8212; bringing real enrollment systems to a striking gym.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-heidi-seattle-single-mom-85k-month\/\">Heidi Gilbert \/ Elevate Martial Arts (Woodinville, WA)<\/a> &#8212; a single mom to an $85,000 month with about 160 students in under two years.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-sebastian-underwater-to-85k-per-month\/\">Sebastian Mejias \/ Samurai Inti Martial Arts (Frisco, TX)<\/a> &#8212; from about $25,000 to a reported $85,000 a month and nearly 300 students.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-delfino-candia-americas-best-karate-el-paso\/\">Delfino Candia \/ America&#8217;s Best Karate Center (El Paso, TX)<\/a> &#8212; from about $25,000 to nearly $75,000 a month by committing fully to premium pricing.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-tooke-mma-houston-retention-leadership\/\">Travis &amp; JP Tooke \/ Tooke Mixed Martial Arts (Houston, TX)<\/a> &#8212; fixing retention and building a leadership program inside a busy MMA academy.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-jeff-patterson-northwest-fighting-arts-portland\/\">Jeff Patterson \/ Northwest Fighting Arts (Portland, OR)<\/a> &#8212; three years of upgrades to systems, the children&#8217;s program, and the leadership pathway.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-geoff-cielo-king-tiger-martial-arts-virginia-beach\/\">Geoff Cielo \/ King Tiger Martial Arts (Virginia Beach, VA)<\/a> &#8212; a 26-year veteran owner who got his school back on track after going it alone.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-rob-atalick-niagara-falls-kung-fu-academy\/\">Rob Atalick \/ Kung Fu Academy (Niagara Falls, Canada)<\/a> &#8212; from about $10,000 to $37,000 a month, proving the systems transfer across style and country.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-stephen-del-castillo-florida\/\">Stephen Del Castillo \/ Tampa Krav Maga (Tampa, FL)<\/a> &#8212; from a pandemic low back to a $60,000 average and a $94,000 record month.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-colby-winkler-mankato-martial-arts\/\">Colby Winkler (Mankato, MN)<\/a> &#8212; doubled from $28,000 to about $57,000 a month, with a record $90K-cash December.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-amanda-keith-olson-johnson-city-tennessee\/\">Amanda &amp; Keith Olson \/ Olson&#8217;s Martial Arts (Johnson City, TN)<\/a> &#8212; from breaking even at 500 students to averaging $80,000 a month.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-ron-kuhn-fort-wayne-three-schools\/\">Ron Kuhn \/ Three schools (Fort Wayne, IN)<\/a> &#8212; grew revenue 21% year over year during the pandemic.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-paul-prendergast-brick-nj-leadership\/\">Paul Prendergast \/ BJJ &amp; Muay Thai (Brick, NJ)<\/a> &#8212; kept enrolling on full 12-month programs while peers were down 50%.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-eric-sbarge-peaceful-dragon-charlotte\/\">Eric Sbarge \/ The Peaceful Dragon (Charlotte, NC)<\/a> &#8212; grew from ~$30,000 to $50&#8211;$60,000 a month teaching traditional Kung Fu and Tai Chi.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-tim-harrison-tm-martial-arts\/\">Tim Harrison \/ TM Martial Arts (Joliet, IL)<\/a> &#8212; from the low $20Ks to a million-dollar pace, setting an all-time record every month of 2021.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/dave-grow-port-orchard-school-growth-case-study\/\">Dave Grout \/ Port Orchard, WA<\/a> &#8212; from about 200 to 290 students and $27,000 to $52,000-plus a month in a small town.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-jan-lappin-middleburg-martial-arts-florida\/\">Jan Lappin &amp; Rachel Luton \/ Middleburg Martial Arts (near Jacksonville, FL)<\/a> &#8212; from the $40,000s to the $70,000s a month, on a million-dollar pace.<\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/\">Eric Williams &amp; Hai Nguyen \/ Elite MMA (Houston, TX)<\/a> &#8212; a two-location BJJ &amp; MMA gym (850+ members) that added about $250,000 in growth in a year.<\/li><\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">Want Results Like These?<\/h2>\n<p class=\"wp-block-paragraph\">These owners followed the same systems we coach every day. Learn how they work for your school or gym: <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-school-business-coaching\/\">Martial Arts School Business Coaching<\/a> for traditional schools, <a href=\"https:\/\/martialartswealth.com\/go\/bjj-mma-gym-business-coaching\/\">BJJ &amp; MMA Gym Business Coaching<\/a> for combat-sports academies &#8212; or read our <a href=\"https:\/\/martialartswealth.com\/go\/best-martial-arts-business-coaching-programs\/\">honest comparison of the best martial arts business coaching programs in 2026<\/a> to see how we stack up against every alternative.<\/p>\n<h2 class=\"wp-block-heading\">Free Resources to Grow Your School<\/h2>\n<p class=\"wp-block-paragraph\">Ready to add your next 100 students? Here is how I can help you, starting today:<\/p>\n<ul class=\"wp-block-list\"><li><strong>Get a FREE copy of <em>Six Simple Steps to Add 100 Students to Your School<\/em><\/strong> at <a href=\"https:\/\/FillYourSchool.com\">FillYourSchool.com<\/a>.<\/li><li><strong>Get a FREE copy of <em>Extraordinary Teaching<\/em><\/strong> at <a href=\"https:\/\/ExtraordinaryTeaching.com\">ExtraordinaryTeaching.com<\/a>.<\/li><li><strong>Want a personal game plan?<\/strong> Call our office at <a href=\"tel:+17202560208\"><strong>1-720-256-0208<\/strong><\/a> and ask for <strong>Bob Dunne<\/strong> to set up a FREE school evaluation with Stephen Oliver.<\/li><\/ul>\n<p class=\"wp-block-paragraph\">&#8592; Back to the complete <a href=\"https:\/\/martialartswealth.com\/go\/grow\/\">Grow Your Martial Arts School<\/a> resource library.<\/p>\n\n\n<div class=\"maw-fcs-wrap\">\n<style>\n.maw-fcs-wrap{max-width:1080px;margin:24px auto}\n.maw-fcs{position:relative;background:radial-gradient(130% 150% at 50% 0%,#18202f 0%,#0a0d14 72%);border:2px solid #c89a3a;border-radius:16px;padding:30px 22px;text-align:center;box-shadow:0 12px 44px rgba(0,0,0,.5)}\n.maw-fcs-title{font-family:Georgia,'Times New Roman',serif;font-weight:800;letter-spacing:1px;font-size:clamp(26px,5vw,46px);line-height:1.05;color:#f3d488;margin:0}\n.maw-fcs-sub{font-family:Arial,Helvetica,sans-serif;font-weight:700;letter-spacing:1px;font-size:clamp(13px,2.3vw,19px);color:#eaeef5;margin:10px 0 0}\n.maw-fcs-sub span{color:#f3d488}\n.maw-fcs-cards{display:flex;gap:18px;flex-wrap:wrap;justify-content:center;margin:24px 0 8px}\n.maw-fcs-card{flex:1 1 300px;max-width:430px;background:rgba(255,255,255,.045);border:1px solid rgba(200,154,58,.35);border-radius:12px;padding:18px 20px;text-align:left}\n.maw-fcs-quote{color:#fff;font-size:clamp(15px,2vw,18px);line-height:1.55;margin:0 0 12px;font-style:italic}\n.maw-fcs-quote strong{color:#f3d488;font-style:normal}\n.maw-fcs-name{color:#f3d488;font-weight:800;font-size:18px;margin:0;font-family:Georgia,'Times New Roman',serif}\n.maw-fcs-loc{color:#c7ccd5;font-size:13px;font-style:italic;margin:3px 0 0}\n.maw-fcs-btns{display:flex;gap:14px;flex-wrap:wrap;justify-content:center;margin-top:18px}\n.maw-fcs-btn{display:inline-block;background:linear-gradient(180deg,#f7e3a6 0%,#e8b84b 55%,#c89227 100%);color:#c1272d;font-family:Arial,Helvetica,sans-serif;font-weight:800;font-size:clamp(14px,1.8vw,18px);letter-spacing:.3px;padding:15px 24px;border-radius:10px;border:1px solid #f7e9bf;text-decoration:none;box-shadow:0 5px 16px rgba(0,0,0,.4)}\n.maw-fcs-btn:hover{filter:brightness(1.06)}\n.maw-fcs-ribbon{margin-top:22px;color:#f3d488;font-weight:800;letter-spacing:2px;font-size:clamp(12px,1.9vw,16px);font-family:Arial,Helvetica,sans-serif}\n@media(max-width:520px){.maw-fcs-btn{width:100%;box-sizing:border-box}}\n<\/style>\n<div class=\"maw-fcs\">\n<p class=\"maw-fcs-title\">FREE COACHING SESSION<\/p>\n<p class=\"maw-fcs-sub\">WITH <span>&#9733;<\/span> STEPHEN OLIVER &amp; WORLD CHAMPION JEFF SMITH <span>&#9733;<\/span><\/p>\n<div class=\"maw-fcs-cards\">\n<div class=\"maw-fcs-card\">\n<p class=\"maw-fcs-quote\">&ldquo;Working with Stephen Oliver is like having a chance to train privately with Bruce Lee&mdash;don&rsquo;t miss that opportunity.&rdquo;<\/p>\n<p class=\"maw-fcs-name\">Hai Nguyen<\/p>\n<p class=\"maw-fcs-loc\">Elite MMA, Houston, Texas<\/p>\n<\/div>\n<div class=\"maw-fcs-card\">\n<p class=\"maw-fcs-quote\">&ldquo;If you&rsquo;re waiting for anything, don&rsquo;t wait. <strong>Do it now.<\/strong>&rdquo;<\/p>\n<p class=\"maw-fcs-name\">Master Delfino Candia<\/p>\n<p class=\"maw-fcs-loc\">America&rsquo;s Best Karate Center, El Paso, Texas<\/p>\n<\/div>\n<\/div>\n<div class=\"maw-fcs-btns\">\n<a class=\"maw-fcs-btn\" href=\"https:\/\/api.leadconnectorhq.com\/widget\/bookings\/bobdunne\">&#128197; BOOK YOUR FREE COACHING SESSION<\/a>\n<a class=\"maw-fcs-btn\" href=\"tel:+17202560208\">&#128222; CALL: +1 (720) 256-0208<\/a>\n<\/div>\n<p class=\"maw-fcs-ribbon\">&#9733; LIMITED SPOTS AVAILABLE &#8211; CLAIM YOURS TODAY! &#9733;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Real martial arts, BJJ, and MMA school turnarounds with measurable results: starting point, systems installed, and the numbers that followed.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":3627,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4155","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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