{"id":4959,"date":"2026-06-26T21:28:15","date_gmt":"2026-06-26T21:28:15","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/case-study-jason-purcell-family-black-belt-academy\/"},"modified":"2026-08-31T05:14:12","modified_gmt":"2026-08-31T05:14:12","slug":"case-study-jason-purcell-family-black-belt-academy","status":"publish","type":"page","link":"https:\/\/martialartswealth.com\/go\/case-study-jason-purcell-family-black-belt-academy\/","title":{"rendered":"How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students | Martial Arts Wealth Mastery"},"content":{"rendered":"<h1>How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students<\/h1>\r\n<div class=\"meta-row\"><strong>Client:<\/strong> Jason Purcell \u00a0|\u00a0 <strong>School:<\/strong> Family Black Belt Academy \u00a0|\u00a0 <strong>Location:<\/strong> Seattle, Washington \u00a0|\u00a0 <strong>Discipline:<\/strong> Martial Arts \u00a0|\u00a0 <strong>Program:<\/strong> Martial Arts Wealth Mastery<\/div>\r\n<h2>Starting Point<\/h2>\r\n<p>After COVID shut him down to about 60 students, Jason Purcell was bringing in around $15,000 per month at roughly $85 per month tuition, while a competitor undercharged at $60.<\/p>\r\n<h2>The Problem<\/h2>\r\n<p>Jason needed to raise tuition to a sustainable, value-based level and rebuild enrollment and retention to grow back \u2014 and then beyond \u2014 his pre-pandemic size.<\/p>\r\n<h2>The Strategy<\/h2>\r\n<p>Through Martial Arts Wealth Mastery, Jason restructured pricing from $85 to $250 per month, rebuilt enrollment and retention systems, and scaled his student base over two years.<\/p>\r\n<h2>The Result<\/h2>\r\n<p>Family Black Belt Academy grew from 60 to 262 students in two years, raised tuition from $85 to $250\/month, and increased annual revenue from about $143,000 to $487,000 \u2014 on track to become a million-dollar school.<\/p>\r\n<h2>In Their Words<\/h2>\r\n<blockquote>\u201cWhen we joined we brought in about $143,000 for the year. Last year we did $487,000. We went from $85 a month to $250 a month \u2014 and we\u2019re becoming a million-dollar school very quickly.\u201d<\/blockquote>\r\n<h2>Watch the Video<\/h2>\r\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=VaJ-67AxWOA\" target=\"_blank\" rel=\"noopener\">Watch Jason Purcell\u2019s testimonial on YouTube \u2192<\/a><\/p>\r\n<p><iframe loading=\"lazy\" title=\"Jason Purcell testimonial\" src=\"https:\/\/www.youtube.com\/embed\/VaJ-67AxWOA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a class=\"cta\" href=\"https:\/\/martialartswealth.com\/go\/\">Get Your Free Martial Arts School Growth Resources \u2192<\/a><\/p>\r\n<p class=\"disclaimer\"><strong>Disclaimer:<\/strong> Results described are from real Martial Arts Wealth Mastery members and reflect their individual outcomes. Results vary from school to school and depend on each owner\u2019s market, effort, and consistent implementation. Nothing here is a guarantee of income.<\/p>\r\n\r\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Article\", \"headline\": \"How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students\", \"description\": \"How Jason Purcell of Family Black Belt Academy (Seattle, Washington) grew with Martial Arts Wealth Mastery coaching.\", \"url\": \"https:\/\/martialartswealth.com\/go\/case-study-jason-purcell-family-black-belt-academy\/\", \"author\": {\"@id\": \"https:\/\/martialartswealth.com\/go\/stephen-oliver\/#person\"}, \"publisher\": {\"@id\": \"https:\/\/martialartswealth.com\/#org\"}, \"mainEntityOfPage\": \"https:\/\/martialartswealth.com\/go\/case-study-jason-purcell-family-black-belt-academy\/\"}, {\"@type\": \"Review\", \"itemReviewed\": {\"@id\": \"https:\/\/martialartswealth.com\/#org\"}, \"reviewRating\": {\"@type\": \"Rating\", \"ratingValue\": \"5\", \"bestRating\": \"5\"}, \"author\": {\"@type\": \"Person\", \"name\": \"Jason Purcell\"}, \"reviewBody\": \"&ldquo;When we joined we brought in about $143,000 for the year. Last year we did $487,000. 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Roman',serif;font-weight:800;letter-spacing:1px;font-size:clamp(26px,5vw,46px);line-height:1.05;color:#f3d488;margin:0}\r\n.maw-fcs-sub{font-family:Arial,Helvetica,sans-serif;font-weight:700;letter-spacing:1px;font-size:clamp(13px,2.3vw,19px);color:#eaeef5;margin:10px 0 0}\r\n.maw-fcs-sub span{color:#f3d488}\r\n.maw-fcs-cards{display:flex;gap:18px;flex-wrap:wrap;justify-content:center;margin:24px 0 8px}\r\n.maw-fcs-card{flex:1 1 300px;max-width:430px;background:rgba(255,255,255,.045);border:1px solid rgba(200,154,58,.35);border-radius:12px;padding:18px 20px;text-align:left}\r\n.maw-fcs-quote{color:#fff;font-size:clamp(15px,2vw,18px);line-height:1.55;margin:0 0 12px;font-style:italic}\r\n.maw-fcs-quote strong{color:#f3d488;font-style:normal}\r\n.maw-fcs-name{color:#f3d488;font-weight:800;font-size:18px;margin:0;font-family:Georgia,'Times New Roman',serif}\r\n.maw-fcs-loc{color:#c7ccd5;font-size:13px;font-style:italic;margin:3px 0 0}\r\n.maw-fcs-btns{display:flex;gap:14px;flex-wrap:wrap;justify-content:center;margin-top:18px}\r\n.maw-fcs-btn{display:inline-block;background:linear-gradient(180deg,#f7e3a6 0%,#e8b84b 55%,#c89227 100%);color:#c1272d;font-family:Arial,Helvetica,sans-serif;font-weight:800;font-size:clamp(14px,1.8vw,18px);letter-spacing:.3px;padding:15px 24px;border-radius:10px;border:1px solid #f7e9bf;text-decoration:none;box-shadow:0 5px 16px rgba(0,0,0,.4)}\r\n.maw-fcs-btn:hover{filter:brightness(1.06)}\r\n.maw-fcs-ribbon{margin-top:22px;color:#f3d488;font-weight:800;letter-spacing:2px;font-size:clamp(12px,1.9vw,16px);font-family:Arial,Helvetica,sans-serif}\r\n@media(max-width:520px){.maw-fcs-btn{width:100%;box-sizing:border-box}}\r\n<\/style>\r\n<div class=\"maw-fcs\">\r\n<p class=\"maw-fcs-title\">FREE COACHING SESSION<\/p>\r\n<p class=\"maw-fcs-sub\">WITH \u2605 STEPHEN OLIVER &amp; WORLD CHAMPION JEFF SMITH \u2605<\/p>\r\n<div class=\"maw-fcs-cards\">\r\n<div class=\"maw-fcs-card\">\r\n<p class=\"maw-fcs-quote\">\u201cWorking with Stephen Oliver is like having a chance to train privately with Bruce Lee\u2014don\u2019t miss that opportunity.\u201d<\/p>\r\n<p class=\"maw-fcs-name\">Hai Nguyen<\/p>\r\n<p class=\"maw-fcs-loc\">Elite MMA, Houston, Texas<\/p>\r\n<\/div>\r\n<div class=\"maw-fcs-card\">\r\n<p class=\"maw-fcs-quote\">\u201cIf you\u2019re waiting for anything, don\u2019t wait. <strong>Do it now.<\/strong>\u201d<\/p>\r\n<p class=\"maw-fcs-name\">Master Delfino Candia<\/p>\r\n<p class=\"maw-fcs-loc\">America\u2019s Best Karate Center, El Paso, Texas<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"maw-fcs-btns\"><a class=\"maw-fcs-btn\" href=\"https:\/\/api.leadconnectorhq.com\/widget\/bookings\/bobdunne\">\ud83d\udcc5 BOOK YOUR FREE COACHING SESSION<\/a> <a class=\"maw-fcs-btn\" href=\"tel:+17202560208\">\ud83d\udcde CALL: +1 (720) 256-0208<\/a><\/div>\r\n<p class=\"maw-fcs-ribbon\">\u2605 LIMITED SPOTS AVAILABLE \u2013 CLAIM YOURS TODAY! \u2605<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div style=\"text-align: center; margin: 2em 0;\"><a style=\"display: inline-block; background: #b8232f; color: #fff; padding: 14px 30px; border-radius: 6px; font-weight: bold; text-decoration: none; font-size: 1.05rem;\" href=\"https:\/\/martialartswealth.com\/go\/reviews-testimonials\/\">\u2605 Read 190+ Reviews &amp; Testimonials \u2192<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students Client: Jason Purcell \u00a0|\u00a0 School: Family Black Belt Academy \u00a0|\u00a0 Location: Seattle, Washington \u00a0|\u00a0 Discipline: Martial Arts \u00a0|\u00a0 Program: Martial Arts Wealth Mastery Starting Point After COVID shut him down to about 60 students, Jason Purcell was bringing in around $15,000 per [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4959","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students | Martial Arts Wealth Mastery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martialartswealth.com\/go\/case-study-jason-purcell-family-black-belt-academy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students | Martial Arts Wealth Mastery - 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