{"id":4976,"date":"2026-06-26T22:47:10","date_gmt":"2026-06-26T22:47:10","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-martial-arts-business-u\/"},"modified":"2026-07-29T04:33:29","modified_gmt":"2026-07-29T04:33:29","slug":"martial-arts-wealth-vs-martial-arts-business-u","status":"publish","type":"page","link":"https:\/\/martialartswealth.com\/go\/martial-arts-wealth-vs-martial-arts-business-u\/","title":{"rendered":"Martial Arts Wealth Mastery vs. Martial Arts Business U (Mike Massie)"},"content":{"rendered":"

Martial Arts Wealth Mastery vs. Martial Arts Business U (Mike Massie)<\/h1>\n

Quick answer:<\/strong> These two programs serve different owners at different stages. Martial Arts Business U (Mike Massie\u2019s program) is a low-cost, do-it-yourself membership \u2014 courses and group coaching aimed at building a sustainable six-figure studio, ideal for part-time and startup owners. Martial Arts Wealth Mastery is a high-touch mastermind for established owners targeting $500K to $1M+ years. If you\u2019re launching a school on a budget, start with Massie. If you\u2019re established and your ceiling is pricing, marketing, and net income, that\u2019s our lane.<\/p>\n

Full disclosure: I\u2019m Stephen Oliver, and I run Martial Arts Wealth Mastery. Mike Massie and I know each other\u2019s work well \u2014 he wrote of my material: \u201cWith all the \u2018experts\u2019 who are now offering books, coaching, and seminars on martial arts business management, you could do much worse than to have Stephen Oliver giving you advice.\u201d (Mike Massie, author of Small Dojo Big Profits<\/em> \u2014 see our reviews page<\/a>.) The respect is mutual: for the owners his program fits, Mike\u2019s no-hype material is genuinely good.<\/p>\n

Comparison at a Glance<\/h2>\n\n
<\/th>Martial Arts Business U (Mike Massie)<\/th>Martial Arts Wealth Mastery<\/th><\/tr><\/thead>
Best for<\/strong><\/td>Solo owners and part-timers building to six figures<\/td>Established schools scaling to $500K\u2013$1M+; multi-school owners<\/td><\/tr>\n
Format<\/strong><\/td>Online courses + group coaching community (DIY \u2014 you implement)<\/td>Mastermind + personal coaching from Stephen Oliver, Grandmaster Jeff Smith, Bob Dunne, and Greg Moody, PhD \u2014 Stephen personally leads weekly Zoom meetings and regular live meetings<\/td><\/tr>\n
Known for<\/strong><\/td>Small Dojo Big Profits<\/em>, years of practical, no-hype content for small studios<\/td>Named member case studies with documented numbers; coaching the industry since 1985<\/td><\/tr>\n
Philosophy<\/strong><\/td>Lean, sustainable, lifestyle-friendly studio<\/td>Premium pricing, staff leverage, owner independence, seven-figure scale<\/td><\/tr>\n
Published pricing<\/strong><\/td>Low-cost membership<\/td>By application<\/td><\/tr>\n<\/tbody><\/table>\n

What Martial Arts Business U Does Best<\/h2>\n

Mike Massie has spent years producing practical, honest content for small studio owners, and Small Dojo Big Profits<\/em> remains one of the most useful books for a first-time owner. MA Biz U packages that philosophy into an affordable membership: courses, group coaching, and a community \u2014 with no pressure to build an empire. If you\u2019re running a school as a second job, teaching out of a shared space, or opening your first location on a tight budget, it\u2019s an excellent, low-risk starting point.<\/p>\n

What Martial Arts Wealth Mastery Does Best<\/h2>\n

We pick up where DIY programs top out. When a school is established and the owner is working full-time-plus but revenue has plateaued, the bottleneck is almost never effort \u2014 it\u2019s pricing strategy, marketing depth, retention economics, and staff leverage. That\u2019s what the mastermind fixes, with coaching from Stephen Oliver, Grandmaster Jeff Smith, Bob Dunne, and Greg Moody, PhD \u2014 Stephen personally leads the weekly Zoom meetings and regular live meetings \u2014 and peer owner-operators who built and run very successful schools working your numbers alongside you.<\/p>\n

The results are named and documented: Riley Fyfe grew Grimsby Karate from roughly $6,000 to about $50,000 a month<\/a>, Gemma Sheehan built Girls Who Fight from $7,000 to $31,000 a month working three days a week<\/a>, and 20+ more case studies<\/a> show the same pattern at every scale.<\/p>\n\n

\u201cI have known and worked with Stephen Oliver for many years and personally witnessed the profound impact he has on individual Martial Arts School owners, and on the industry as a whole. Maybe viewed by some as heretic, and by others as the deliverer of inconvenient, uncomfortable truths, it is undeniable that, with the school owners who have been mindset ready, he has brought a tested, proven, thorough business growth blueprint. And not just revenue growth, but growth in the owner\u2019s pride and satisfaction with the way the greater income is created.\u201d<\/p>\n

\u2014 Dan Kennedy, Marketing Strategist, Entrepreneur, Famous Author of the \u201cNo B.S.\u201d book series<\/strong><\/p><\/blockquote>\n\n

\"Toby<\/figure>\n\n\n\n

Three Ways to Work With Martial Arts Wealth Mastery<\/h3>\n
\"Martial<\/figure>\n\n

School size no longer decides whether you can work with the team. Martial Arts Wealth Mastery offers three programs:<\/p>\n