{"id":10703,"date":"2026-10-31T09:00:00","date_gmt":"2026-10-31T09:00:00","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/?p=10703"},"modified":"2026-10-31T09:00:00","modified_gmt":"2026-10-31T09:00:00","slug":"should-martial-arts-school-post-class-schedule-online","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/should-martial-arts-school-post-class-schedule-online\/","title":{"rendered":"Should Your Martial Arts School Post Its Class Schedule Online?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Almost every martial arts school website has a class schedule page. It feels like good customer service. Parents want to know when classes are, so you tell them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On this week&#8217;s coaching call, Greg Moody explained why we recommend you take it down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Schedule Is a Disqualifier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is what happens when a parent reads your schedule before she has ever visited. She finds the class for her six-year-old. It&#8217;s Tuesday and Thursday at 4:30. Tuesday is piano. She closes the tab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She never calls. She never sees your school, never meets your instructors, never watches her child on the mat. You never find out she existed. A single inconvenient time slot disqualified a family that might have enrolled happily at a different time \u2014 or rearranged piano \u2014 once she&#8217;d seen the program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greg&#8217;s point is simple: <strong>if you put the schedule on your website, it&#8217;s always a disqualifier.<\/strong> In his experience it&#8217;s the most-abandoned page on a school&#8217;s site. Parents land on it, don&#8217;t find the perfect time, and leave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Same Rule Applies on the Phone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t only a website issue. One of the most common questions on the phone is, &#8220;What time are your classes for five- and six-year-olds?&#8221; We never answer it with the schedule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, give a range: &#8220;We have classes as early as eight on Saturday mornings and as late as nine at night.&#8221; Then go straight back to your phone script and book the visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason is the same. Once a family comes in and meets you, their schedule tends to adjust to fit whatever works. Before they&#8217;ve come in, any specific time is just another reason to say no.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to Put There Instead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You still want parents to know you have plenty of options. You just don&#8217;t want them to decide on a time slot before they&#8217;ve decided on your school.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Show the range, not the grid.<\/strong> &#8220;Classes six days a week, from Saturday mornings to weekday evenings.&#8221;<\/li><li><strong>Organize by program and age, not by time.<\/strong> A page for little kids, a page for children, one for teens, one for adults \u2014 each describing what the child gets, not when.<\/li><li><strong>Make the next step booking a visit.<\/strong> &#8220;Tell us your child&#8217;s age and we&#8217;ll find a time that fits&#8221; does more than any timetable.<\/li><li><strong>Give the full schedule after enrollment.<\/strong> Your members need it. Put it in your member app or portal, send it in the welcome email and hand it over at the enrollment conference, when you set their standing appointment.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;But Parents Expect It&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some do. Adults looking at a jiu-jitsu or MMA gym, especially, may go looking for a timetable. That&#8217;s a fair trade-off to think about for your market. But the goal of your website is to get a family to take the first step, and a schedule page gives them a reason not to. A range of times answers the real question \u2014 <em>do you have something that could work for us?<\/em> \u2014 without handing over a list of reasons to leave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re rethinking the rest of the phone call, read <a href=\"https:\/\/martialartswealth.com\/go\/the-intro-process-that-turns-a-phone-call-into-an-enrolled-student-my-prepare-framework\/\">my PREPARE framework for turning a phone call into an enrolled student<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Answers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Should a martial arts school post its class schedule online?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend against it. A posted schedule lets parents rule out your school over a single time conflict before they&#8217;ve seen the program. Show a range of class times and ask them to book a visit instead, then give the full schedule after they enroll.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should a martial arts school say when a caller asks for class times?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Give a range \u2014 for example, from Saturday mornings to weekday evenings \u2014 and move on to booking the intro visit. The exact time is easier to agree on once the family has seen the school.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where should current students find the class schedule?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In a member app or portal, in the welcome email, and at the enrollment conference, when their standing class times are set.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you want the whole system rather than one fix at a time, grab the free book at <a href=\"https:\/\/fillyourschool.com\">FillYourSchool.com<\/a>, or call or text 1-720-256-0208 and ask Bob Dunne about a free evaluation of your school.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A class schedule page feels like good customer service, but it lets parents rule out your school over one time conflict before they&#8217;ve ever visited. Why Greg Moody recommends taking it down, what to put there instead, and how to answer &#8220;what time are your classes?&#8221; on the phone.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":10557,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[22,26],"tags":[],"class_list":["post-10703","post","type-post","status-publish","format-standard","hentry","category-martial-arts-school-marketing","category-sales-enrollment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should Your Martial Arts School Post Its Class Schedule Online?<\/title>\n<meta name=\"description\" content=\"Should a martial arts school post its class schedule on its website? 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A martial arts school owner since 1975 and business coach since 1985, Oliver has spent more than five decades building, operating, and advising successful martial arts schools. He also serves as CEO and Chairman of NAPMA (the National Association of Professional Martial Artists) and Publisher of Martial Arts Professional magazine. A Georgetown University cum laude graduate, he earned his Executive MBA through the Executive Program at the Daniels College of Business at the University of Denver. He was promoted to 10th Degree Black Belt in April 2026 and inducted into the Official Taekwondo Hall of Fame in August 2026. 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A martial arts school owner since 1975 and business coach since 1985, Oliver has spent more than five decades building, operating, and advising successful martial arts schools. He also serves as CEO and Chairman of NAPMA (the National Association of Professional Martial Artists) and Publisher of Martial Arts Professional magazine. A Georgetown University cum laude graduate, he earned his Executive MBA through the Executive Program at the Daniels College of Business at the University of Denver. He was promoted to 10th Degree Black Belt in April 2026 and inducted into the Official Taekwondo Hall of Fame in August 2026. 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