{"id":10746,"date":"2026-10-13T10:00:00","date_gmt":"2026-10-13T10:00:00","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/?p=10746"},"modified":"2026-10-13T10:00:00","modified_gmt":"2026-10-13T10:00:00","slug":"martial-arts-marketing-conversion-ratios-by-channel","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/","title":{"rendered":"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Every marketing channel has a ratio chain: leads to appointments, appointments to intro lessons, intro lessons to enrollments. If you know what each link should look like, you know quickly whether a channel is working and exactly which step to fix when it isn&#8217;t.<\/p>\n\n<p class=\"wp-block-paragraph\">The numbers below come from decades of running my own schools and from the schools we coach in Martial Arts Wealth Mastery. They are not an industry survey. They are the ratios I expect, the ratios I coach to, and the ratios that tell me something is broken when a school comes in under them.<\/p>\n\n<h2 class=\"wp-block-heading\">Why do ratios matter more than lead counts?<\/h2>\n\n<p class=\"wp-block-paragraph\">A lead count on its own tells you almost nothing. The ratio chain tells you where the leak is. If your booking rate is low, it&#8217;s a script problem at the booth. If your show rate is low, it&#8217;s a follow-up problem. If people show up and don&#8217;t enroll, it&#8217;s your intro process. Most owners who say &#8220;live events don&#8217;t work for us&#8221; have a broken link, not a broken channel.<\/p>\n\n<h2 class=\"wp-block-heading\">What ratios should a live event produce?<\/h2>\n\n<p class=\"wp-block-paragraph\">How many leads you get at a live event depends on two things: how busy the event is and how many people you get over to your booth. That part varies. The chain after that is remarkably consistent:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>About 90% of leads book an appointment on the spot.<\/strong> That&#8217;s the target. Not &#8220;we&#8217;ll call them Monday.&#8221; On the spot.<\/li><li><strong>About half of the appointments show up<\/strong>, maybe a little better.<\/li><li><strong>About half of the people who show up enroll.<\/strong><\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">At a busy event, roughly 120 leads, 100 appointments, 50 intros and 25 enrollments is a very good day, and it&#8217;s repeatable on those ratios.<\/p>\n\n<p class=\"wp-block-paragraph\">When the ratios come in worse, there are usually two reasons. Either you were drawing from too far away (a big regional fair pulls families who live 30 minutes from your school, and they don&#8217;t make the drive), or the crowd simply couldn&#8217;t afford lessons. You have to evaluate each event on that basis and decide whether to go back.<\/p>\n\n<p class=\"wp-block-paragraph\">Live events are not a branding exercise. Essentially nobody walks past your booth, notes your logo and calls you three days later. You collect name, address and phone number, and you make the appointment right there. The four-step booth script I teach is in <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-event-booth-script-appointments\/\">the event booth script article<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Volume smooths out the variance. With five big events a month, some produce 20 appointments, some 110, and some get rained out, but I still have a ton of lead flow.<\/p>\n\n<h2 class=\"wp-block-heading\">Can a bare table really produce 200 leads?<\/h2>\n\n<p class=\"wp-block-paragraph\">Grand Master Jeff Smith tells a story I love. One of our newer members got into a movie theater on an Avengers opening weekend. When he sent us photos of his setup, it was the barest booth either of us had ever seen: a blank table with no tablecloth, one banner behind him, a small prize wheel with no lights or sound, and one little display of brochures.<\/p>\n\n<p class=\"wp-block-paragraph\">He got 200 leads that weekend. He hadn&#8217;t practiced. He just went and did it.<\/p>\n\n<p class=\"wp-block-paragraph\">Decoration still helps (lights, sound and a big inflatable pull more people over), but the prize wheel and a clipboard with the right paperwork do the heavy lifting. Big releases often stay big the second weekend, so if the first one works, go back. And plan for what Jeff calls a happy problem: more intros than you know how to handle.<\/p>\n\n<h2 class=\"wp-block-heading\">What does &#8220;PE teacher for a day&#8221; produce?<\/h2>\n\n<p class=\"wp-block-paragraph\">This is my absolute favorite channel for the kids&#8217; market.<\/p>\n\n<p class=\"wp-block-paragraph\">The setup: I run a six-lesson after-school (or before-school) enrichment program, twice a week, Monday\/Wednesday or Tuesday\/Thursday. To promote it, I go in and teach PE for the day, and every child takes home a permission slip.<\/p>\n\n<p class=\"wp-block-paragraph\">Easy math: in a school of 500 kids, I&#8217;d typically get about 400 permission slips back, about 100 kids registered for the after-school program, and roughly a third of those enrolling in the school. Call it 33 to 35 enrollments from one elementary school. The last time I did a turnaround on one of my own schools, I did 460 enrollments in nine months with that method alone.<\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the hierarchy, from best to worst:<\/p>\n\n<ol class=\"wp-block-list\"><li><strong>PE teacher for a day feeding an after-school enrichment program.<\/strong> Best conversion by far.<\/li><li><strong>PE teacher for a day with permission slips, but no enrichment program.<\/strong> Conversion to enrollment isn&#8217;t nearly as good, but you have a lot of leads to work with.<\/li><li><strong>PE teacher for a day with no permission slips and no way to get information to parents.<\/strong> Minimal return. You build goodwill with the teachers and the principal, and maybe it turns into something later.<\/li><\/ol>\n\n<p class=\"wp-block-paragraph\">The permission slip is what makes it work. It tells the parent what you&#8217;re doing and collects name, mailing address, phone and email, plus a check box: every participant receives two free weeks of lessons and a free uniform, check here if you&#8217;d like to be contacted. That check mark is their permission for you to call. More on building these programs in <a href=\"https:\/\/martialartswealth.com\/go\/the-after-school-enrichment-program-playbook-how-to-turn-school-programs-into-a-real-enrollment-engine\/\">the after-school enrichment program playbook<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Why do birthday parties convert so differently from school to school?<\/h2>\n\n<p class=\"wp-block-paragraph\">One owner told us recently that he&#8217;d had 20 kids at a birthday party. The parents were excited, the kids had a great time, and he enrolled none of them.<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s the most common birthday party mistake there is: a fun party, then a pitch at the end. &#8220;If you want to come back for two free weeks, go see the front desk.&#8221; It doesn&#8217;t work. After the party it&#8217;s a zoo, everybody&#8217;s leaving, and you spend a week chasing people on the phone.<\/p>\n\n<p class=\"wp-block-paragraph\">What works is booking the follow-up <em>before<\/em> the party. Ideally you get the invite list and contact everyone ahead of time. At worst, you do it at the door while you collect waivers: &#8220;Mrs. Jones was kind enough to arrange a couple of free weeks of lessons for everybody. The party is really in two pieces. Today is the first piece, and everybody comes back Monday at 6:15 or Tuesday at 7 for a regular class. Which works better for you?&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">When I book on the way in, I end up with 75 to 80% of the guests scheduled for a follow-up appointment. When I pitch at the end, I get almost none. One rule: never let kids come to the party without a parent.<\/p>\n\n<h2 class=\"wp-block-heading\">How many rack cards does it take to get an enrollment?<\/h2>\n\n<p class=\"wp-block-paragraph\">Rack cards are a low-return activity, so they don&#8217;t go at the top of my list. But the ratio is predictable if you hit the volume.<\/p>\n\n<p class=\"wp-block-paragraph\">To get three to five enrollments a month from rack cards, I need 200 to 300 placements. Order 10,000 cards and about 300 inexpensive holders. Turn right out the front door and hit every shopping center within about five miles: the dry cleaner, the Dairy Queen, the orthodontist. Offer to co-promote them. Place 100 on day one, another 100 on day two, and in two or three days you&#8217;re at 200 to 300. Check and refill monthly.<\/p>\n\n<p class=\"wp-block-paragraph\">Don&#8217;t bother with a different QR code for every location. A handful of spots will produce most of the traffic; what matters is volume. That&#8217;s the same saturation principle behind <a href=\"https:\/\/martialartswealth.com\/go\/why-your-flyers-arent-working-the-saturation-threshold-every-grassroots-campaign-must-cross\/\">why most flyer campaigns fail<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What should referrals produce, and at what size?<\/h2>\n\n<p class=\"wp-block-paragraph\">Referrals are a function of how many students you have.<\/p>\n\n<p class=\"wp-block-paragraph\">Take a 400-student school losing 2% a month. That&#8217;s eight students to replace every month just to stay even. A school that size should cover those eight from buddy days, birthday parties and pizza parties alone, without spending a dollar on social media ads. If it can&#8217;t, it isn&#8217;t doing a good job internally.<\/p>\n\n<p class=\"wp-block-paragraph\">Two formats work. Either one student brings 20 or 30 friends to a celebration (a birthday party, or a pizza party for a belt graduation), or a third of your students each bring one friend to a buddy day, board-breaking day or similar special event. What doesn&#8217;t work as a consistent feeder: teaching great classes and hoping, handing new students a stack of guest passes, or offering pro-shop bucks for referrals.<\/p>\n\n<p class=\"wp-block-paragraph\">Under 100 active students, referrals produce very little. You don&#8217;t have the critical mass. Take what comes, but don&#8217;t plan around it.<\/p>\n\n<h2 class=\"wp-block-heading\">The master table: channels, inputs and ratio chains<\/h2>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Channel<\/th><th>Typical inputs<\/th><th>Ratio chain I coach to<\/th><th>Cost<\/th><th>Labor<\/th><th>Best for<\/th><\/tr><\/thead><tbody><tr><td>Live event booth (fair, farmers market, carnival)<\/td><td>A busy event, prize wheel, clipboard with the right paperwork, one or two people<\/td><td>~120 leads \u2192 ~100 appointments (target 90% booked on the spot) \u2192 ~50 show \u2192 ~25 enroll<\/td><td>Low: booth fee if any, plus a prize wheel (most spend $250\u2013$300)<\/td><td>High: all day on your feet<\/td><td>Any size; the fastest momentum for small schools<\/td><\/tr><tr><td>Movie theater weekend<\/td><td>Blockbuster opening weekend, even a bare-table booth<\/td><td>Same chain as live events; one bare table produced 200 leads in a weekend<\/td><td>Low<\/td><td>High: all weekend<\/td><td>Kids and family market<\/td><\/tr><tr><td>PE teacher for a day + after-school enrichment<\/td><td>500-student elementary school, permission slips, six-lesson program<\/td><td>500 kids \u2192 ~400 slips \u2192 ~100 registered \u2192 about a third enroll<\/td><td>Close to zero<\/td><td>Very high: a full day of PE classes plus the after-school sessions<\/td><td>Kids&#8217; programs; schools that want volume<\/td><\/tr><tr><td>Birthday parties<\/td><td>15\u201320 guests, parents present, invite list or door sign-up<\/td><td>75\u201380% scheduled when booked before or on the way in; almost none when pitched at the end<\/td><td>Low<\/td><td>Moderate: you&#8217;re mostly there already<\/td><td>Schools with enough students to generate parties<\/td><\/tr><tr><td>Rack cards<\/td><td>10,000 cards, ~300 holders, 5-mile radius<\/td><td>200\u2013300 placements \u2192 3\u20135 enrollments a month<\/td><td>Low: printing plus cheap holders<\/td><td>Moderate: 2\u20133 days placing, monthly refills<\/td><td>A steady background trickle<\/td><\/tr><tr><td>Referral events (buddy days, birthday and pizza parties)<\/td><td>400 students losing 2% a month<\/td><td>Should replace ~8 students a month on their own<\/td><td>Low<\/td><td>Low<\/td><td>300+ student schools; little under 100<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">How do you track your own numbers?<\/h2>\n\n<p class=\"wp-block-paragraph\">Keep it simple. For every event or campaign, write down five things: leads, appointments booked on the spot, shows, enrollments, and a note on distance and crowd. Then hold each step up against the chain above:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Booking under 90%?<\/strong> Tighten the booth script. When people say they need to check their schedule, pencil in a tentative time anyway.<\/li><li><strong>Show rate well under half?<\/strong> Look at your confirmation calls, texts and emails.<\/li><li><strong>Fewer than half of shows enrolling?<\/strong> Your intro lesson and enrollment conference need work.<\/li><li><strong>Ratios fine but low totals?<\/strong> You need more events, bigger events, or more placements.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Compare your trailing numbers against mine, then against your own from last quarter. My numbers aren&#8217;t a guarantee for your market; they&#8217;re a yardstick.<\/p>\n\n<h2 class=\"wp-block-heading\">Quick Answers<\/h2>\n\n<h3 class=\"wp-block-heading\">What is a good conversion ratio for a martial arts live event?<\/h3>\n\n<p class=\"wp-block-paragraph\">The chain I coach to is 90% of leads booking on the spot, about half showing up, and about half of those enrolling. Roughly 120 leads, 100 appointments, 50 intros and 25 enrollments at a busy event.<\/p>\n\n<h3 class=\"wp-block-heading\">How many rack card placements do I need?<\/h3>\n\n<p class=\"wp-block-paragraph\">In my experience, 200 to 300 placements within about five miles of the school to produce three to five enrollments a month.<\/p>\n\n<h3 class=\"wp-block-heading\">Why don&#8217;t my birthday party guests enroll?<\/h3>\n\n<p class=\"wp-block-paragraph\">Usually because the offer comes at the end of the party. Book the follow-up class before the party or on the way in the door, and 75 to 80% of guests get scheduled.<\/p>\n\n<h3 class=\"wp-block-heading\">How many students should referrals produce?<\/h3>\n\n<p class=\"wp-block-paragraph\">At 400 students losing 2% a month, referral events should replace the eight students you lose each month. Under 100 students, don&#8217;t count on referrals.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>If you want the whole system rather than one fix at a time, grab the free book at <a href=\"https:\/\/fillyourschool.com\">FillYourSchool.com<\/a>, or call or text 1-720-256-0208 and ask Bob Dunne about a free evaluation of your school.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The ratio chains I coach to for live events, PE teacher for a day, birthday parties, rack cards and referrals: from 120 leads to 25 enrollments at a busy event, and 500 kids to about 33 students at one elementary school.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":10557,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[22],"tags":[],"class_list":["post-10746","post","type-post","status-publish","format-standard","hentry","category-martial-arts-school-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use - Martial Arts Wealth Mastery\" \/>\n<meta property=\"og:description\" content=\"The ratio chains I coach to for live events, PE teacher for a day, birthday parties, rack cards and referrals: from 120 leads to 25 enrollments at a busy event, and 500 kids to about 33 students at one elementary school.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Martial Arts Wealth Mastery\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MartialArtsWealth\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/StephenOliverMHK\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-13T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2023\/07\/Mile-High-Karate-School_13-1024x682-1.jpg?fit=1024%2C682&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Oliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:site\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Oliver\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/\"},\"author\":{\"name\":\"Stephen Oliver\",\"@id\":\"https:\\\/\\\/stephencoliver.com\\\/#person\"},\"headline\":\"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use\",\"datePublished\":\"2026-10-13T10:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/\"},\"wordCount\":1915,\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"articleSection\":[\"Martial Arts School Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/\",\"name\":\"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use - Martial Arts Wealth Mastery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\"},\"datePublished\":\"2026-10-13T10:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/martial-arts-marketing-conversion-ratios-by-channel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"name\":\"Martial Arts School Coaching BJJ\\\/MMA Gym Business Growth | Martial Arts Wealth\",\"description\":\"Martial Arts Business Coaching, Marketing and Management.\",\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"alternateName\":\"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\",\"name\":\"Martial Arts Wealth Mastery\",\"alternateName\":\"Martial Arts Wealth Mastery\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"width\":1008,\"height\":498,\"caption\":\"Martial Arts Wealth Mastery\"},\"image\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MartialArtsWealth\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliver-MartialArts\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q141660044\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/stephencoliver.com\\\/#person\",\"name\":\"Stephen Oliver\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"caption\":\"Stephen Oliver\"},\"description\":\"Grand Master Stephen Oliver, MBA, is a 10th Degree Black Belt and the Founder and CEO of Mile High Karate and Martial Arts Wealth Mastery, one of the martial arts industry's leading coaching and consulting organizations for professional martial arts school owners, BJJ academies, and MMA gyms. A martial arts school owner since 1975 and business coach since 1985, Oliver has spent more than five decades building, operating, and advising successful martial arts schools. He also serves as CEO and Chairman of NAPMA (the National Association of Professional Martial Artists) and Publisher of Martial Arts Professional magazine. A Georgetown University cum laude graduate, he earned his Executive MBA through the Executive Program at the Daniels College of Business at the University of Denver. He was promoted to 10th Degree Black Belt in April 2026 and inducted into the Official Taekwondo Hall of Fame in August 2026. Learn more at MartialArtsWealth.com and StephenCOliver.com.\",\"sameAs\":[\"https:\\\/\\\/stephencoliver.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\",\"https:\\\/\\\/www.amazon.com\\\/stores\\\/Stephen-Oliver\\\/author\\\/B004IA8H9E\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliver-MartialArts\",\"https:\\\/\\\/www.threads.com\\\/@stephencoliver\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q141659733\"],\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/author\\\/stephen-oliver\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/","og_locale":"en_US","og_type":"article","og_title":"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use - Martial Arts Wealth Mastery","og_description":"The ratio chains I coach to for live events, PE teacher for a day, birthday parties, rack cards and referrals: from 120 leads to 25 enrollments at a busy event, and 500 kids to about 33 students at one elementary school.","og_url":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/","og_site_name":"Martial Arts Wealth Mastery","article_publisher":"https:\/\/www.facebook.com\/MartialArtsWealth","article_author":"https:\/\/www.facebook.com\/StephenOliverMHK","article_published_time":"2026-10-13T10:00:00+00:00","og_image":[{"width":1024,"height":682,"url":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2023\/07\/Mile-High-Karate-School_13-1024x682-1.jpg?fit=1024%2C682&quality=89&ssl=1","type":"image\/jpeg"}],"author":"Stephen Oliver","twitter_card":"summary_large_image","twitter_creator":"@StephenCOliver","twitter_site":"@StephenCOliver","twitter_misc":{"Written by":"Stephen Oliver","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/#article","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/"},"author":{"name":"Stephen Oliver","@id":"https:\/\/stephencoliver.com\/#person"},"headline":"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use","datePublished":"2026-10-13T10:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/"},"wordCount":1915,"publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"articleSection":["Martial Arts School Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/","url":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/","name":"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use - Martial Arts Wealth Mastery","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/#website"},"datePublished":"2026-10-13T10:00:00+00:00","breadcrumb":{"@id":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/martialartswealth.com\/go\/martial-arts-marketing-conversion-ratios-by-channel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/martialartswealth.com\/go\/"},{"@type":"ListItem","position":2,"name":"Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use"}]},{"@type":"WebSite","@id":"https:\/\/martialartswealth.com\/go\/#website","url":"https:\/\/martialartswealth.com\/go\/","name":"Martial Arts School Coaching BJJ\/MMA Gym Business Growth | Martial Arts Wealth","description":"Martial Arts Business Coaching, Marketing and Management.","publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"alternateName":"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martialartswealth.com\/go\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martialartswealth.com\/go\/#organization","name":"Martial Arts Wealth Mastery","alternateName":"Martial Arts Wealth Mastery","url":"https:\/\/martialartswealth.com\/go\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","contentUrl":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","width":1008,"height":498,"caption":"Martial Arts Wealth Mastery"},"image":{"@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MartialArtsWealth","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliver-MartialArts","https:\/\/www.wikidata.org\/wiki\/Q141660044"]},{"@type":"Person","@id":"https:\/\/stephencoliver.com\/#person","name":"Stephen Oliver","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","caption":"Stephen Oliver"},"description":"Grand Master Stephen Oliver, MBA, is a 10th Degree Black Belt and the Founder and CEO of Mile High Karate and Martial Arts Wealth Mastery, one of the martial arts industry's leading coaching and consulting organizations for professional martial arts school owners, BJJ academies, and MMA gyms. A martial arts school owner since 1975 and business coach since 1985, Oliver has spent more than five decades building, operating, and advising successful martial arts schools. He also serves as CEO and Chairman of NAPMA (the National Association of Professional Martial Artists) and Publisher of Martial Arts Professional magazine. A Georgetown University cum laude graduate, he earned his Executive MBA through the Executive Program at the Daniels College of Business at the University of Denver. He was promoted to 10th Degree Black Belt in April 2026 and inducted into the Official Taekwondo Hall of Fame in August 2026. Learn more at MartialArtsWealth.com and StephenCOliver.com.","sameAs":["https:\/\/stephencoliver.com\/","https:\/\/www.linkedin.com\/in\/stephencoliver","https:\/\/www.amazon.com\/stores\/Stephen-Oliver\/author\/B004IA8H9E","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliver-MartialArts","https:\/\/www.threads.com\/@stephencoliver","https:\/\/www.wikidata.org\/wiki\/Q141659733"],"url":"https:\/\/martialartswealth.com\/go\/author\/stephen-oliver\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11134,"url":"https:\/\/martialartswealth.com\/go\/unscripted-real-results-october-7-2026-small-school-accelerator-call\/","url_meta":{"origin":10746,"position":0},"title":"Unscripted Real Results: Inside the October 7, 2026 Small School Accelerator Call \u2014 100+ Appointments From a Single Halloween Event","author":"Stephen Oliver","date":"October 8, 2026","format":false,"excerpt":"Two member schools booked more than 100 appointments each from single Halloween and harvest events, and a newer member raised his tuition the week after visiting a Mile High Karate school. Real results and real quotes from the October 7, 2026 Small School Accelerator call.","rel":"","context":"In &quot;Unscripted Real Results&quot;","block_context":{"text":"Unscripted Real Results","link":"https:\/\/martialartswealth.com\/go\/category\/case-studies\/unscripted-real-results\/"},"img":{"alt_text":"Unscripted Real Results: Inside the October 7, 2026 Small School Accelerator Call","src":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/10\/maw-card-unscripted-oct-7-2026.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/10\/maw-card-unscripted-oct-7-2026.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/10\/maw-card-unscripted-oct-7-2026.jpg?fit=1200%2C675&quality=89&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/10\/maw-card-unscripted-oct-7-2026.jpg?fit=1200%2C675&quality=89&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/10\/maw-card-unscripted-oct-7-2026.jpg?fit=1200%2C675&quality=89&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7561,"url":"https:\/\/martialartswealth.com\/go\/the-back-to-school-marketing-timeline-that-actually-works\/","url_meta":{"origin":10746,"position":1},"title":"The Back-to-School Marketing Timeline That Actually Works","author":"Stephen Oliver","date":"August 12, 2026","format":false,"excerpt":"Ramping up back-to-school marketing after school starts is too late. Here's the exact timeline and the reverse-engineered math top martial arts schools use to hit their enrollment number.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"The Back-to-School Marketing Timeline That Actually Works - Martial Arts Wealth Mastery","src":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-7561.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-7561.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-7561.jpg?fit=1200%2C675&quality=89&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-7561.jpg?fit=1200%2C675&quality=89&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-7561.jpg?fit=1200%2C675&quality=89&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6118,"url":"https:\/\/martialartswealth.com\/go\/fix-your-enrollment-ratios-how-to-enroll-80-of-your-intros-and-own-the-summer\/","url_meta":{"origin":10746,"position":2},"title":"Fix Your Enrollment Ratios: How to Enroll 80% of Your Intros \u2014 and Own the Summer","author":"Stephen Oliver","date":"July 12, 2026","format":false,"excerpt":"Most schools don't have a lead problem \u2014 they have a closing problem. The 80\/12 Enrollment System converts 80% of intros into 12-month enrollments at premium tuition, and turns summer into your biggest growth season.","rel":"","context":"In &quot;Sales &amp; Enrollment&quot;","block_context":{"text":"Sales &amp; Enrollment","link":"https:\/\/martialartswealth.com\/go\/category\/sales-enrollment\/"},"img":{"alt_text":"Fix Your Enrollment Ratios: How to Enroll 80% of Your Intros \u2014 and Own the Summer - Martial Arts Wealth Mastery","src":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-6118.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-6118.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-6118.jpg?fit=1200%2C675&quality=89&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-6118.jpg?fit=1200%2C675&quality=89&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-6118.jpg?fit=1200%2C675&quality=89&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3976,"url":"https:\/\/martialartswealth.com\/go\/fix-enrollment-ratios-conversion\/","url_meta":{"origin":10746,"position":3},"title":"Fix Your Enrollment Ratios: The Conversion Math System","author":"Stephen Oliver","date":"June 14, 2026","format":false,"excerpt":"Your enrollment ratio is the single most controllable lever in your martial arts school's growth. This guide walks through the four-rung Conversion Math System \u2014 lead to appointment, appointment to show-up, intro to enrollment, enrollment to Black Belt \u2014 with real benchmarks, scripts, and pricing numbers to hit 80%+ close\u2026","rel":"","context":"In &quot;Sales &amp; Enrollment&quot;","block_context":{"text":"Sales &amp; Enrollment","link":"https:\/\/martialartswealth.com\/go\/category\/sales-enrollment\/"},"img":{"alt_text":"Fix Your Enrollment Ratios: The Conversion Math System - Martial Arts Wealth Mastery","src":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3976.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3976.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3976.jpg?fit=1200%2C675&quality=89&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3976.jpg?fit=1200%2C675&quality=89&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3976.jpg?fit=1200%2C675&quality=89&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3955,"url":"https:\/\/martialartswealth.com\/go\/community-footprint-engine-back-to-school-enrollment-system\/","url_meta":{"origin":10746,"position":4},"title":"The Community Footprint Engine: A Back-to-School Enrollment System","author":"Stephen Oliver","date":"August 26, 2026","format":false,"excerpt":"Stop relying on a single lead source. The Community Footprint Engine turns back-to-school season into a forecastable enrollment machine with known conversion ratios across four community channels.","rel":"","context":"In &quot;School Growth&quot;","block_context":{"text":"School Growth","link":"https:\/\/martialartswealth.com\/go\/category\/school-growth\/"},"img":{"alt_text":"The Community Footprint Engine: A Back-to-School Enrollment System - Martial Arts Wealth Mastery","src":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3955.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3955.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3955.jpg?fit=1200%2C675&quality=89&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3955.jpg?fit=1200%2C675&quality=89&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-3955.jpg?fit=1200%2C675&quality=89&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9087,"url":"https:\/\/martialartswealth.com\/go\/martial-arts-school-enrollment-ratios-five-ratio-stack\/","url_meta":{"origin":10746,"position":5},"title":"Martial Arts School Enrollment Ratios: The Five-Ratio Stack That Fixes Your Conversion Math","author":"Stephen Oliver","date":"September 1, 2026","format":false,"excerpt":"Your closing ratio is not one number, it is five. The Five-Ratio Stack shows exactly where prospects leak out between the first inquiry and the enrollment conference, and how to fix each ratio without buying a single additional lead.","rel":"","context":"In &quot;Sales &amp; Enrollment&quot;","block_context":{"text":"Sales &amp; Enrollment","link":"https:\/\/martialartswealth.com\/go\/category\/sales-enrollment\/"},"img":{"alt_text":"Martial Arts School Enrollment Ratios: The Five-Ratio Stack That Fixes Your Conversion Math - Martial Arts Wealth Mastery","src":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-9087.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-9087.jpg?fit=1200%2C675&quality=89&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-9087.jpg?fit=1200%2C675&quality=89&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-9087.jpg?fit=1200%2C675&quality=89&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/09\/maw-card-9087.jpg?fit=1200%2C675&quality=89&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/phhFRu-2Nk","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/10746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/comments?post=10746"}],"version-history":[{"count":1,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/10746\/revisions"}],"predecessor-version":[{"id":11452,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/10746\/revisions\/11452"}],"wp:attachment":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/media?parent=10746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/categories?post=10746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/tags?post=10746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}