{"id":4129,"date":"2026-07-01T15:00:00","date_gmt":"2026-07-01T15:00:00","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/?p=4129"},"modified":"2026-07-03T06:23:04","modified_gmt":"2026-07-03T06:23:04","slug":"add-profitable-kids-program-bjj-mma-gym","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/","title":{"rendered":"How to Add a Profitable Kids Program to a BJJ or MMA Gym"},"content":{"rendered":"<h1 class=\"wp-block-heading\">How to Add a Profitable Kids Program to a BJJ or MMA Gym<\/h1>\n\n<p class=\"wp-block-paragraph\">Let me say the thing most fight-gym owners do not want to hear. If you run an adult-only BJJ or MMA gym, you are leaving an enormous amount of money on the table every single month, and you are doing it on purpose. You have convinced yourself that a kids program is beneath you, or that it dilutes the &#8220;hardcore&#8221; culture, or that you got into this to coach fighters, not babysit. Fine. Keep telling yourself that while the traditional martial arts school down the street \u2014 with a worse curriculum and softer training \u2014 out-earns you three to one because they figured out the family market and you did not.<\/p>\n\n<p class=\"wp-block-paragraph\">I have built and coached schools to seven and eight figures, and I can tell you flatly: the kids and family market is where the real, durable money in martial arts lives. Adults quit. Adults get injured, get busy, get bored, move away. Kids stay for years, their parents pay reliably, and entire families enroll together and stay together. A BJJ or MMA gym that adds a properly run kids program is not compromising its identity. It is fixing its economics.<\/p><figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg?w=1500&#038;quality=89&#038;ssl=1\" alt=\"Ben Brown testimonial for Stephen Oliver's Martial Arts Wealth Mastery\" style=\"max-width:600px;height:auto;\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This is the playbook: why adult-only gyms underperform, how to build the curriculum and schedule, how to staff it without burning yourself out, and why the family market has the highest lifetime value in this entire industry.<\/p>\n\n<h2 class=\"wp-block-heading\">Why Adult-Only Gyms Leave Money on the Table<\/h2>\n\n<p class=\"wp-block-paragraph\">Run the math on a typical adult-only BJJ gym and the problem jumps out immediately. Your prime training hours are evenings, 6pm to 9pm. Your facility sits nearly empty from 3pm to 5:30pm \u2014 exactly when kids get out of school. You are paying rent on that space 24 hours a day and monetizing maybe four of them. That is not a martial arts problem. That is a basic capacity-utilization problem, and it is bleeding you.<\/p>\n\n<p class=\"wp-block-paragraph\">Then there is the retention difference. Adult students are notoriously fickle. An adult signs up, trains hard for three months, tweaks a knee, and disappears. Compare that to a kid whose parents have made martial arts part of the family routine. That child trains for years, often progressing through belt ranks the parents are emotionally invested in. The parent is not going to cancel because they had a rough week at work \u2014 their kid loves it, and the parent sees the discipline and confidence it builds.<\/p>\n\n<p class=\"wp-block-paragraph\">And this is not theoretical for combat-sports schools. Look at Sullivans, the Bam Bam operation in Houston that runs BJJ and Muay Thai: <strong>340 students and $1.3 million in revenue with $820K net<\/strong>. You do not build a roster and a P&#038;L like that on adult competitors alone. You build it by serving the whole community \u2014 including kids and families \u2014 and filling every hour of your schedule with paying students.<\/p>\n\n<h2 class=\"wp-block-heading\">Combat-Sports Schools Can Absolutely Win the Youth and Family Market<\/h2>\n\n<p class=\"wp-block-paragraph\">There is a myth in the BJJ and MMA world that the kids and family market &#8220;belongs&#8221; to traditional karate and taekwondo schools \u2014 that fight gyms are for serious adults and the strip-mall karate place is for kids&#8217; birthday parties. That myth is costing you. The truth is that combat-sports schools can win the youth market decisively, and the proof is already in front of you.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider Gemma&#8217;s Girls Who Fight, built inside a BJJ space. She scaled from <strong>$7,000 a month to $50,000 a month<\/strong> and built <strong>250,000 organic Instagram followers<\/strong> by serving an underserved segment with a clear identity and a real program \u2014 including a structured belt path with an adult black belt cohort where <strong>15 students renewed at $297<\/strong>. That is what intentional program-building inside a combat-sports environment looks like. The same intentionality applied to kids produces the same result: a packed program with high retention and predictable revenue.<\/p>\n\n<p class=\"wp-block-paragraph\">And Sullivans proves the family-and-youth model works at scale inside a BJJ and Muay Thai gym \u2014 340 students is not an adult-competitor count. The lesson from both is the same: when a combat-sports school decides to professionally serve a broader market, it wins, because the training is genuinely excellent and parents recognize the difference between authentic grappling and watered-down mall karate.<\/p>\n\n<p class=\"wp-block-paragraph\">For the broader system on building these programs, see <a href=\"https:\/\/martialartswealth.com\/go\/grow\/bjj-mma-gym-growth\/\">my BJJ and MMA gym growth resource<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Building the Kids Curriculum and Schedule<\/h2>\n\n<p class=\"wp-block-paragraph\">A kids program is not your adult class with shorter rounds. If you try to run it that way, you will fail. Children need age-appropriate structure, clear progression, and a curriculum built around development \u2014 motor skills, focus, respect, and confidence \u2014 with the martial arts as the vehicle. Get this right and parents will sing your praises and refer their entire social circle.<\/p>\n\n<h3 class=\"wp-block-heading\">Age-Group Splits<\/h3>\n\n<ul class=\"wp-block-list\"><li><strong>Tiny Tigers \/ Little Champions (ages 3\u20135):<\/strong> 30-minute classes focused on coordination, listening, and fun. This is your entry funnel \u2014 and parents who enroll a 4-year-old often stay for a decade.<\/li><li><strong>Kids (ages 6\u20139):<\/strong> 45-minute classes with real technique, games that reinforce skills, and a structured belt or stripe system.<\/li><li><strong>Juniors \/ Pre-Teens (ages 10\u201313):<\/strong> 45 to 60 minutes with more serious grappling or striking, light controlled sparring, and a clear path toward the teen and adult programs.<\/li><li><strong>Teens (14\u201317):<\/strong> bridge programming that keeps them engaged and feeds your adult and competition pipeline.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">Using Your Dead Hours<\/h3>\n\n<p class=\"wp-block-paragraph\">Schedule kids classes in the hours your facility currently sits empty: 3:30pm to 5:30pm on weekdays and mornings on weekends. You are converting unmonetized rent into revenue without touching your adult prime time. A typical weekday afternoon might run a Tiny Tigers class at 3:45, a Kids class at 4:30, and a Juniors class at 5:15, flowing right into your adult evening schedule. Suddenly your mat is generating revenue for eight hours a day instead of four.<\/p>\n\n<h3 class=\"wp-block-heading\">The Belt and Progression System<\/h3>\n\n<p class=\"wp-block-paragraph\">Whether you use the traditional BJJ kids belt system or a stripe-based progression, the key is that parents and children can see and feel advancement. Progression drives retention. A child working toward the next stripe, and a parent proud of that progress, do not quit. Build regular, ceremonial promotions \u2014 parents in the room, photos, recognition. These are emotional anchor points that lock in long-term enrollment.<\/p>\n\n<h2 class=\"wp-block-heading\">Staffing the Program Without Burning Out<\/h2>\n\n<p class=\"wp-block-paragraph\">Here is where most owners sabotage themselves. They either try to teach every kids class personally \u2014 and burn out within a year \u2014 or they throw an unprepared adult competitor in front of a room of 6-year-olds and watch the program collapse. Neither works. A profitable kids program requires intentional staffing.<\/p>\n\n<ol class=\"wp-block-list\"><li><strong>Identify your kid-friendly coaches.<\/strong> Teaching children is a distinct skill. The best adult competitor is often a terrible kids coach. Find the instructors with patience, energy, and the ability to manage a room of children, and develop them deliberately.<\/li><li><strong>Train them on a system, not vibes.<\/strong> Give your kids coaches a documented curriculum, lesson plans, and classroom-management techniques. Consistency across classes is what parents notice and what protects the program when you are not on the mat.<\/li><li><strong>Build an assistant pipeline.<\/strong> Your teen students make excellent assistant instructors. It keeps them engaged, gives them responsibility, and gives you affordable, reliable help. This is also how traditional schools build deep teams \u2014 borrow it.<\/li><li><strong>Get yourself off the mat over time.<\/strong> Your job as the owner is to build a program that runs without you. If your kids program depends entirely on you personally teaching, you have built a job, not a business.<\/li><\/ol>\n\n<p class=\"wp-block-paragraph\">Brandon Gross at DVG Jiu-Jitsu runs <strong>262 memberships with roughly 3.5% dropout<\/strong>. That kind of low attrition does not happen by accident, and it does not happen when the owner is the single point of failure. It happens when programs are systematized and staffed so that the student experience is consistent regardless of who is teaching. Build it that way from day one.<\/p>\n\n<h2 class=\"wp-block-heading\">The Higher-LTV Family Market<\/h2>\n\n<p class=\"wp-block-paragraph\">Now let me give you the real reason to do this, the one that should make you move on it this month: lifetime value. An adult student in a fight gym might pay you $150 a month for eight to fourteen months before life pulls them away. A family is a completely different animal.<\/p>\n\n<p class=\"wp-block-paragraph\">When a child enrolls, you frequently get the sibling next. Then the parent decides to train too \u2014 BJJ is famously addictive once an adult tries it. Now you have three or four memberships from one household, and that household stays for years because martial arts has become part of their family identity. Run the numbers:<\/p><figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Brandi-Sullivan-Testimonial-No-Offer.png?w=1500&#038;quality=80&#038;ssl=1\" alt=\"Brandi Sullivan testimonial for Stephen Oliver's Martial Arts Wealth Mastery\" style=\"max-width:600px;height:auto;\" \/><\/figure>\n\n<ul class=\"wp-block-list\"><li>One adult-only student: ~$150\/month \u00d7 ~12 months = <strong>~$1,800 lifetime value<\/strong>.<\/li><li>One family of two kids plus one parent at family rates, staying four years: easily <strong>$15,000 to $25,000 in lifetime value<\/strong>, often more.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">That is not a small improvement. That is a fundamentally better business. The family that enrolls a 6-year-old today may still be paying you when that child is 16. They will buy private lessons, seminars, competition fees, gear, camps, and birthday parties. They will refer other families. The acquisition cost is spread across multiple memberships and many years. This is the math that turns a struggling fight gym into a Sullivans-style operation doing $1.3 million a year.<\/p>\n\n<p class=\"wp-block-paragraph\">Stop thinking of a kids program as a distraction from your &#8220;real&#8221; gym. It is the foundation that makes the real gym financially bulletproof.<\/p>\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n<ul class=\"wp-block-list\"><li><strong>Adult-only gyms waste their facility and their economics.<\/strong> Empty afternoon hours and fickle adult retention are a capacity problem you fix with kids programming.<\/li><li><strong>Combat-sports schools win the family market when they choose to.<\/strong> Sullivans (340 students, $1.3M \/ $820K net) and Gemma&#8217;s $7K\u2192$50K\/month program prove fight gyms can dominate youth and family segments.<\/li><li><strong>Build a real kids curriculum<\/strong> with age splits, dead-hour scheduling, and a visible belt\/stripe progression \u2014 not a watered-down adult class.<\/li><li><strong>Staff it deliberately.<\/strong> Develop kid-friendly coaches on a documented system and build a teen-assistant pipeline. DVG&#8217;s ~3.5% dropout across 262 memberships shows what systematized programs achieve.<\/li><li><strong>Family LTV crushes adult-only LTV.<\/strong> One family can be worth $15K\u2013$25K+ over years versus ~$1,800 for a typical solo adult. That is the math that builds a durable, valuable gym.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n<h3 class=\"wp-block-heading\">Won&#8217;t a kids program dilute my gym&#8217;s serious training culture?<\/h3>\n\n<p class=\"wp-block-paragraph\">No \u2014 not if you schedule and staff it correctly. Kids classes run in the afternoon dead hours and use designated kid-friendly coaches. Your adult prime-time training stays exactly as hardcore as it is now. The kids program runs in parallel and funds the whole operation. Sullivans runs BJJ, Muay Thai, and a deep roster of 340 without losing its identity.<\/p>\n\n<h3 class=\"wp-block-heading\">I&#8217;m a competitor, not a kids coach. Can I still run this?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, and you probably shouldn&#8217;t be the one teaching most of it. Your role is to build the curriculum and system, then identify and develop coaches who are naturally good with children, supported by a teen-assistant pipeline. Owner-as-sole-instructor is a trap that caps your growth and burns you out.<\/p>\n\n<h3 class=\"wp-block-heading\">What ages should I start with?<\/h3>\n\n<p class=\"wp-block-paragraph\">If you are launching from scratch, start with the 6\u20139 core kids group, which is the easiest to teach and fill, then add a 3\u20135 entry class and a 10\u201313 juniors class as you grow. The youngest entry classes are powerful long-term funnels \u2014 enroll a 4-year-old and that family may stay a decade.<\/p>\n\n<h3 class=\"wp-block-heading\">How fast can a kids program become profitable?<\/h3>\n\n<p class=\"wp-block-paragraph\">Faster than most owners expect, because you are filling hours you already pay rent on. With a clear offer and basic local marketing, you can fill afternoon classes within weeks. The compounding effect \u2014 siblings, parents joining, multi-year retention \u2014 then drives the real profitability over the following year.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Stephen Oliver, MBA, 10th Degree Black Belt.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\">Related Reading<\/h3>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/martialartswealth.com\/go\/?p=4132\">Selling Family and Long-Term Memberships in a Fight Gym<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/?p=4134\">BJJ Gym vs Traditional Martial Arts School: The Economics of Recurring Revenue and LTV<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/?p=4131\">The Muay Thai Gym Business Model: Pricing, Programs, and Profit<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/?p=4130\">BJJ Membership Pricing Tiers: Why $150\/Month Undervalues Your Academy<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-brandon-gross-dvg-jiu-jitsu-data-driven-bjj\/\">Case study: How Brandon Gross runs a data-driven BJJ academy at DVG Jiu-Jitsu<\/a><\/li><\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">Free Resources to Grow Your School<\/h2>\n<p class=\"wp-block-paragraph\">Ready to add your next 100 students? Here is how I can help you, starting today:<\/p>\n<ul class=\"wp-block-list\"><li><strong>Get a FREE copy of <em>Six Simple Steps to Add 100 Students to Your School<\/em><\/strong> at <a href=\"https:\/\/FillYourSchool.com\">FillYourSchool.com<\/a>.<\/li><li><strong>Get a FREE copy of <em>Extraordinary Teaching<\/em><\/strong> at <a href=\"https:\/\/ExtraordinaryTeaching.com\">ExtraordinaryTeaching.com<\/a>.<\/li><li><strong>Want a personal game plan?<\/strong> Call our office at <strong>1-720-256-0208<\/strong> and ask for <strong>Bob Dunne<\/strong> to set up a FREE school evaluation with Stephen Oliver.<\/li><\/ul>\n\n<p><iframe width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/QYhACkHSyuc\" title=\"BJJ Black Belt: Life Skills for Third Graders\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\"><\/iframe><\/p>\n\n<p>\ud83c\udfa5 <strong>Watch:<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=QYhACkHSyuc\">BJJ Black Belt: Life Skills for Third Graders<\/a> \u2014 and more in the <a href=\"https:\/\/www.youtube.com\/playlist?list=PLVRavSoj-l8k\">BJJ &amp; MMA Gym Business Growth playlist<\/a> on YouTube.<\/p>","protected":false},"excerpt":{"rendered":"<p>Adult-only fight gyms leave a fortune on the table. Here is how to build a profitable kids BJJ or MMA program, staff it, and win the family market.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-4129","post","type-post","status-publish","format-standard","hentry","category-bjj-mma-gym-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add a Profitable Kids Program to a BJJ or MMA Gym - Martial Arts Wealth Mastery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add a Profitable Kids Program to a BJJ or MMA Gym - Martial Arts Wealth Mastery\" \/>\n<meta property=\"og:description\" content=\"Adult-only fight gyms leave a fortune on the table. Here is how to build a profitable kids BJJ or MMA program, staff it, and win the family market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/\" \/>\n<meta property=\"og:site_name\" content=\"Martial Arts Wealth Mastery\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MartialArtsWealth\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/StephenOliverMHK\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T06:23:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Oliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:site\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/\"},\"author\":{\"name\":\"Stephen Oliver\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/person\\\/594183a17fc2a2e73a9394402138e7cb\"},\"headline\":\"How to Add a Profitable Kids Program to a BJJ or MMA Gym\",\"datePublished\":\"2026-07-01T15:00:00+00:00\",\"dateModified\":\"2026-07-03T06:23:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/\"},\"wordCount\":2067,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ben-Brown-Testimonial-1.jpeg\",\"articleSection\":[\"BJJ &amp; MMA Gym Growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/\",\"name\":\"How to Add a Profitable Kids Program to a BJJ or MMA Gym - Martial Arts Wealth Mastery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ben-Brown-Testimonial-1.jpeg\",\"datePublished\":\"2026-07-01T15:00:00+00:00\",\"dateModified\":\"2026-07-03T06:23:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ben-Brown-Testimonial-1.jpeg?fit=1254%2C1254&quality=89&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ben-Brown-Testimonial-1.jpeg?fit=1254%2C1254&quality=89&ssl=1\",\"width\":1254,\"height\":1254},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/add-profitable-kids-program-bjj-mma-gym\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Add a Profitable Kids Program to a BJJ or MMA Gym\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"name\":\"Martial Arts School Coaching BJJ\\\/MMA Gym Business Growth | Martial Arts Wealth\",\"description\":\"Martial Arts Business Coaching, Marketing and Management.\",\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"alternateName\":\"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\",\"name\":\"Martial Arts Wealth Mastery\",\"alternateName\":\"Martial Arts Wealth Mastery\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"width\":1008,\"height\":498,\"caption\":\"Martial Arts Wealth Mastery\"},\"image\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MartialArtsWealth\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliverMA\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/person\\\/594183a17fc2a2e73a9394402138e7cb\",\"name\":\"Stephen Oliver\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"caption\":\"Stephen Oliver\"},\"description\":\"Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.\",\"sameAs\":[\"http:\\\/\\\/martialartswealth.com\",\"https:\\\/\\\/www.facebook.com\\\/StephenOliverMHK\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliverMA\"],\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/author\\\/stephen-oliver\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Add a Profitable Kids Program to a BJJ or MMA Gym - Martial Arts Wealth Mastery","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/","og_locale":"en_US","og_type":"article","og_title":"How to Add a Profitable Kids Program to a BJJ or MMA Gym - Martial Arts Wealth Mastery","og_description":"Adult-only fight gyms leave a fortune on the table. Here is how to build a profitable kids BJJ or MMA program, staff it, and win the family market.","og_url":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/","og_site_name":"Martial Arts Wealth Mastery","article_publisher":"https:\/\/www.facebook.com\/MartialArtsWealth","article_author":"https:\/\/www.facebook.com\/StephenOliverMHK","article_published_time":"2026-07-01T15:00:00+00:00","article_modified_time":"2026-07-03T06:23:04+00:00","og_image":[{"url":"https:\/\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg","type":"","width":"","height":""}],"author":"Stephen Oliver","twitter_card":"summary_large_image","twitter_creator":"@StephenCOliver","twitter_site":"@StephenCOliver","twitter_misc":{"Written by":false,"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#article","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/"},"author":{"name":"Stephen Oliver","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/person\/594183a17fc2a2e73a9394402138e7cb"},"headline":"How to Add a Profitable Kids Program to a BJJ or MMA Gym","datePublished":"2026-07-01T15:00:00+00:00","dateModified":"2026-07-03T06:23:04+00:00","mainEntityOfPage":{"@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/"},"wordCount":2067,"commentCount":0,"publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"image":{"@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#primaryimage"},"thumbnailUrl":"https:\/\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg","articleSection":["BJJ &amp; MMA Gym Growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/","url":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/","name":"How to Add a Profitable Kids Program to a BJJ or MMA Gym - Martial Arts Wealth Mastery","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/#website"},"primaryImageOfPage":{"@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#primaryimage"},"image":{"@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#primaryimage"},"thumbnailUrl":"https:\/\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg","datePublished":"2026-07-01T15:00:00+00:00","dateModified":"2026-07-03T06:23:04+00:00","breadcrumb":{"@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#primaryimage","url":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg?fit=1254%2C1254&quality=89&ssl=1","contentUrl":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/Ben-Brown-Testimonial-1.jpeg?fit=1254%2C1254&quality=89&ssl=1","width":1254,"height":1254},{"@type":"BreadcrumbList","@id":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/martialartswealth.com\/go\/"},{"@type":"ListItem","position":2,"name":"How to Add a Profitable Kids Program to a BJJ or MMA Gym"}]},{"@type":"WebSite","@id":"https:\/\/martialartswealth.com\/go\/#website","url":"https:\/\/martialartswealth.com\/go\/","name":"Martial Arts School Coaching BJJ\/MMA Gym Business Growth | Martial Arts Wealth","description":"Martial Arts Business Coaching, Marketing and Management.","publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"alternateName":"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martialartswealth.com\/go\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martialartswealth.com\/go\/#organization","name":"Martial Arts Wealth Mastery","alternateName":"Martial Arts Wealth Mastery","url":"https:\/\/martialartswealth.com\/go\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","contentUrl":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","width":1008,"height":498,"caption":"Martial Arts Wealth Mastery"},"image":{"@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MartialArtsWealth","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliverMA","https:\/\/www.linkedin.com\/in\/stephencoliver"]},{"@type":"Person","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/person\/594183a17fc2a2e73a9394402138e7cb","name":"Stephen Oliver","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","caption":"Stephen Oliver"},"description":"Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.","sameAs":["http:\/\/martialartswealth.com","https:\/\/www.facebook.com\/StephenOliverMHK","https:\/\/www.linkedin.com\/in\/stephencoliver","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliverMA"],"url":"https:\/\/martialartswealth.com\/go\/author\/stephen-oliver\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4694,"url":"https:\/\/martialartswealth.com\/go\/250-student-bjj-mma-gym-real-business-model\/","url_meta":{"origin":4129,"position":0},"title":"The 250-Student Combat Sports Gym: How a BJJ or MMA School Becomes a Real Business","author":"","date":false,"format":false,"excerpt":"A BJJ or MMA gym does not need a giant warehouse to build serious revenue. Learn the 250 to 300 active student model, student value, staffing, retention and enrollment math.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4691,"url":"https:\/\/martialartswealth.com\/go\/moneyball-bjj-mma-gym-numbers-leads-enrollments-retention\/","url_meta":{"origin":4129,"position":1},"title":"Moneyball for BJJ and MMA Gyms: Know Your Numbers or Keep Guessing","author":"","date":false,"format":false,"excerpt":"BJJ and MMA gym owners need Moneyball-style numbers: leads, appointments, shows, intros, enrollments, retention, renewals and student value. Stop guessing and build a real gym business.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3987,"url":"https:\/\/martialartswealth.com\/go\/bjj-mma-muay-thai-positioning-school-growth\/","url_meta":{"origin":4129,"position":2},"title":"BJJ &#038; MMA Gym Growth: How to Position a Muay Thai, BJJ, or MMA School So It Becomes a Gold Mine","author":"","date":false,"format":false,"excerpt":"BJJ & MMA gym growth starts with positioning. Lead with benefits, not style, pick one focus, and build the main thing first. Real schools doing $800K to $1.4M.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5519,"url":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/","url_meta":{"origin":4129,"position":3},"title":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations","author":"","date":false,"format":false,"excerpt":"Eric Williams and Hai Nguyen run Elite MMA in Houston \u2014 two locations with 650+ and ~200 mostly-adult BJJ and MMA members. In their first year inside Martial Arts Wealth Mastery\u2019s Inner Circle, they added about $250,000 in growth.","rel":"","context":"In &quot;Million-Dollar School&quot;","block_context":{"text":"Million-Dollar School","link":"https:\/\/martialartswealth.com\/go\/category\/million-dollar-school\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/b5-3V4g6bS8\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":4690,"url":"https:\/\/martialartswealth.com\/go\/marketing-parthenon-bjj-mma-muay-thai-gym-growth\/","url_meta":{"origin":4129,"position":4},"title":"The Marketing Parthenon for BJJ, MMA and Muay Thai Gyms: 20 Marketing Systems Every Month","author":"","date":false,"format":false,"excerpt":"Most combat sports gyms are not underperforming because their coaching is weak. They are underperforming because they are trying to grow on one or two marketing activities instead of building a Marketing Parthenon.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4699,"url":"https:\/\/martialartswealth.com\/go\/pe-teacher-for-the-day-kids-bjj-mma-muay-thai-marketing\/","url_meta":{"origin":4129,"position":5},"title":"PE Teacher for the Day: The School and Daycare Marketing System for Kids BJJ, MMA and Muay Thai Programs","author":"","date":false,"format":false,"excerpt":"Kids BJJ, MMA and Muay Thai programs can use PE Teacher for the Day, school enrichment, daycares and camps to generate leads, appointments and new students.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/phhFRu-14B","_links":{"self":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/4129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/comments?post=4129"}],"version-history":[{"count":5,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/4129\/revisions"}],"predecessor-version":[{"id":5614,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/4129\/revisions\/5614"}],"wp:attachment":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/media?parent=4129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/categories?post=4129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/tags?post=4129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}