{"id":5519,"date":"2026-07-02T04:19:16","date_gmt":"2026-07-02T04:19:16","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/"},"modified":"2026-07-02T04:19:16","modified_gmt":"2026-07-02T04:19:16","slug":"case-study-elite-mma-houston-eric-williams-hai-nguyen","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/","title":{"rendered":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There&#8217;s a myth that the Martial Arts Wealth Mastery systems only work for kids-focused traditional schools \u2014 that a serious, adult, competition-oriented BJJ and MMA gym is a different animal. <strong>Eric Williams<\/strong> and <strong>Hai Nguyen<\/strong>, partners at <strong>Elite MMA in Houston, Texas<\/strong>, are the answer to that myth. They run two locations with a combined 850-plus mostly-adult members training Jiu-Jitsu and MMA \u2014 and in their first year in the program, they added about <strong>$250,000 in growth<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the Elite MMA story<\/h2>\n\n\n\n<div style=\"max-width:820px;margin:20px auto;\"><div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:12px;box-shadow:0 8px 30px rgba(0,0,0,.35);\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"https:\/\/www.youtube.com\/embed\/b5-3V4g6bS8?rel=0\" title=\"Eric Williams and Hai Nguyen, Elite MMA Houston, on Martial Arts Wealth Mastery\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Two locations, 850+ adult members, and a quarter-million in new growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eric and Hai are partners across a couple of locations. One location runs about <strong>650 members<\/strong> \u2014 primarily adults doing Jiu-Jitsu and MMA. The second runs about <strong>200 members<\/strong> on a similar curriculum. This is a real combat-sports operation: adult-heavy, competition-minded, the kind of gym owners assume is too different from a traditional martial arts school for &#8220;business systems&#8221; to matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results say otherwise. After joining the Inner Circle, Eric and Hai grew Elite MMA by about a <strong>quarter of a million dollars<\/strong> from one year to the next. That&#8217;s not a rounding error on a small school \u2014 that&#8217;s $250,000 of new annual growth on an already-substantial two-location gym, in a single year of implementing what they learned.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the systems transfer to BJJ and MMA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the thing every combat-sports owner needs to hear: the fundamentals that grow a school don&#8217;t care what style you teach. Enrollment process, pricing and membership structure, retention, and staff development work exactly the same whether the mats are covered in gi-clad white belts or MMA fighters. A 650-member adult BJJ and MMA gym has the same core levers as any other school \u2014 it just has more members riding on how well those levers are pulled. When Elite MMA tightened those systems, a quarter-million dollars of growth fell out of the same student base and market they already had.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eric and Hai specifically credit <strong>Toby Milroy<\/strong> and <strong>Stephen Oliver<\/strong> for the guidance behind that year. And Hai has been unequivocal about the value of the coaching itself \u2014 in his words, &#8220;Working with Stephen Oliver is like having a chance to train privately with Bruce Lee &#8212; don&#8217;t miss that opportunity.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The hidden asset: a room full of the country&#8217;s top owners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Eric and Hai talk about what makes the difference, they don&#8217;t start with a single tactic \u2014 they start with the room. &#8220;The top minds in the country are here sharing ideas about how we grow our schools,&#8221; Eric says, &#8220;and it&#8217;s a fantastic experience.&#8221; Hai echoes it: it&#8217;s &#8220;a great learning experience,&#8221; a chance to &#8220;see all the fine martial artists around the country,&#8221; to get from Stephen Oliver and Toby Milroy &#8220;the information that we need to grow beyond what we are right now to the future,&#8221; and to see what other owners across the country are doing. &#8220;You get a real sense of community here.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That community is a genuine business asset, not a nicety. Owners at every level \u2014 first-year operators through multi-location veterans like Eric and Hai \u2014 sharpen each other by swapping what&#8217;s actually working in their gyms right now. As Eric put it, everyone&#8217;s busy, &#8220;but it&#8217;s taking the time that really makes a difference.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Elite MMA&#8217;s story should teach you<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The systems work for adult BJJ and MMA gyms.<\/strong> Elite MMA runs 650+ mostly-adult members \u2014 and still found a quarter-million in new growth.<\/li><li><strong>Big gyms have big levers.<\/strong> Tightening enrollment, pricing, retention, and staff on a large base can move $250,000 in a single year.<\/li><li><strong>Multi-location owners benefit too.<\/strong> The same systems that grow one school compound across two.<\/li><li><strong>The peer room is part of the product.<\/strong> Learning from the top owners in the country is where much of the growth actually comes from.<\/li><\/ul>\n\n\n<h3 class=\"wp-block-heading\">Related Reading<\/h3>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/martialartswealth.com\/go\/why-mma-gyms-struggle-with-recurring-revenue-and-how-to-fix-it\/\">Why MMA Gyms Struggle With Recurring Revenue (and How to Fix It)<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/grow-bjj-gym-without-discounting-tuition\/\">How to Grow a BJJ Gym Without Discounting Tuition<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/case-study-tooke-mma-houston-retention-leadership\/\">Case Study: How Tooke Mixed Martial Arts Fixed Retention in Houston<\/a><\/li><li><a href=\"https:\/\/martialartswealth.com\/go\/bjj-mma-school-25k-to-100k-per-month\/\">Case Study: $25K to $100K a Month With a BJJ\/MMA School<\/a><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Who are Eric Williams and Hai Nguyen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Williams and Hai Nguyen are partners at Elite MMA in Houston, Texas, a mixed martial arts and Jiu-Jitsu operation with two locations. Both are members of Stephen Oliver&#8217;s Martial Arts Wealth Mastery Inner Circle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much did Elite MMA grow?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By about $250,000 from one year to the next after joining the Inner Circle \u2014 across two locations with roughly 650 members at one and 200 at the other, primarily adults training Jiu-Jitsu and MMA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do these systems really work for adult MMA and BJJ gyms?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Elite MMA is an adult-heavy, competition-oriented gym, and it added a quarter-million in growth in a year. The core levers \u2014 enrollment, pricing, retention, and staff development \u2014 apply to combat-sports gyms just as they do to traditional schools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grow your gym without changing what you teach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a BJJ academy or MMA gym and think the business systems don&#8217;t apply to you, Elite MMA&#8217;s quarter-million-dollar year says otherwise. Start with a free, no-obligation Personal Evaluation with our team. Call or text our National Director Bob Dunne at <strong>+1 (720) 256-0208<\/strong>, or book online below.<\/p>\n\n\n\n<div style=\"background:#0a0d14;border:2px solid #c89a3a;border-radius:16px;padding:30px 22px;text-align:center;color:#eaeef5;margin:2.5rem auto;max-width:900px;font-family:Arial,Helvetica,sans-serif;\"><div style=\"font-family:Georgia,serif;font-weight:800;letter-spacing:1px;font-size:clamp(24px,5vw,40px);color:#f3d488;line-height:1.05;\">FREE COACHING SESSION<\/div><div style=\"font-weight:700;letter-spacing:1px;margin:10px 0 20px;color:#eaeef5;\">WITH &#9733; STEPHEN OLIVER &amp; WORLD CHAMPION JEFF SMITH &#9733;<\/div><div style=\"display:flex;gap:14px;flex-wrap:wrap;justify-content:center;\"><a href=\"https:\/\/api.leadconnectorhq.com\/widget\/bookings\/bobdunne\" style=\"display:inline-block;background:linear-gradient(180deg,#f7e3a6,#e8b84b 55%,#c89227);color:#c1272d;font-weight:800;text-decoration:none;padding:15px 26px;border-radius:10px;\">&#128197; BOOK YOUR FREE COACHING SESSION<\/a> <a href=\"tel:+17202560208\" style=\"display:inline-block;background:linear-gradient(180deg,#f7e3a6,#e8b84b 55%,#c89227);color:#c1272d;font-weight:800;text-decoration:none;padding:15px 26px;border-radius:10px;\">&#128222; CALL: +1 (720) 256-0208<\/a><\/div><div style=\"color:#f3d488;font-weight:700;letter-spacing:2px;margin-top:18px;font-size:14px;\">&#9733; LIMITED SPOTS AVAILABLE &ndash; CLAIM YOURS TODAY! &#9733;<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About the Author<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stephen Oliver, MBA and 10th Degree Black Belt, is the Founder and CEO of Mile High Karate and Martial Arts Wealth Mastery, CEO of NAPMA (National Association of Professional Martial Artists), and Publisher of Martial Arts Professional magazine. A martial arts school owner since 1975, he and his coaching team \u2014 including World Champion Grandmaster Jeff Smith and Dr. Greg Moody \u2014 have helped owners across the country build stronger, more profitable schools and combat-sports gyms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Williams and Hai Nguyen run Elite MMA in Houston \u2014 two locations with 650+ and ~200 mostly-adult BJJ and MMA members. In their first year inside Martial Arts Wealth Mastery\u2019s Inner Circle, they added about $250,000 in growth.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[29],"tags":[],"class_list":["post-5519","post","type-post","status-publish","format-standard","hentry","category-million-dollar-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations - Martial Arts Wealth Mastery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations - Martial Arts Wealth Mastery\" \/>\n<meta property=\"og:description\" content=\"Eric Williams and Hai Nguyen run Elite MMA in Houston \u2014 two locations with 650+ and ~200 mostly-adult BJJ and MMA members. In their first year inside Martial Arts Wealth Mastery\u2019s Inner Circle, they added about $250,000 in growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/\" \/>\n<meta property=\"og:site_name\" content=\"Martial Arts Wealth Mastery\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MartialArtsWealth\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/StephenOliverMHK\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T04:19:16+00:00\" \/>\n<meta name=\"author\" content=\"Stephen Oliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:site\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/\"},\"author\":{\"name\":\"Stephen Oliver\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/person\\\/594183a17fc2a2e73a9394402138e7cb\"},\"headline\":\"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations\",\"datePublished\":\"2026-07-02T04:19:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/\"},\"wordCount\":987,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"articleSection\":[\"Million-Dollar School\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/\",\"name\":\"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations - Martial Arts Wealth Mastery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\"},\"datePublished\":\"2026-07-02T04:19:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/case-study-elite-mma-houston-eric-williams-hai-nguyen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"name\":\"Martial Arts School Coaching BJJ\\\/MMA Gym Business Growth | Martial Arts Wealth\",\"description\":\"Martial Arts Business Coaching, Marketing and Management.\",\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"alternateName\":\"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\",\"name\":\"Martial Arts Wealth Mastery\",\"alternateName\":\"Martial Arts Wealth Mastery\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"width\":1008,\"height\":498,\"caption\":\"Martial Arts Wealth Mastery\"},\"image\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MartialArtsWealth\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliverMA\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/person\\\/594183a17fc2a2e73a9394402138e7cb\",\"name\":\"Stephen Oliver\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"caption\":\"Stephen Oliver\"},\"description\":\"Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.\",\"sameAs\":[\"http:\\\/\\\/martialartswealth.com\",\"https:\\\/\\\/www.facebook.com\\\/StephenOliverMHK\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliverMA\"],\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/author\\\/stephen-oliver\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations - Martial Arts Wealth Mastery","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations - Martial Arts Wealth Mastery","og_description":"Eric Williams and Hai Nguyen run Elite MMA in Houston \u2014 two locations with 650+ and ~200 mostly-adult BJJ and MMA members. In their first year inside Martial Arts Wealth Mastery\u2019s Inner Circle, they added about $250,000 in growth.","og_url":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/","og_site_name":"Martial Arts Wealth Mastery","article_publisher":"https:\/\/www.facebook.com\/MartialArtsWealth","article_author":"https:\/\/www.facebook.com\/StephenOliverMHK","article_published_time":"2026-07-02T04:19:16+00:00","author":"Stephen Oliver","twitter_card":"summary_large_image","twitter_creator":"@StephenCOliver","twitter_site":"@StephenCOliver","twitter_misc":{"Written by":false,"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/#article","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/"},"author":{"name":"Stephen Oliver","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/person\/594183a17fc2a2e73a9394402138e7cb"},"headline":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations","datePublished":"2026-07-02T04:19:16+00:00","mainEntityOfPage":{"@id":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/"},"wordCount":987,"commentCount":0,"publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"articleSection":["Million-Dollar School"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/","url":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/","name":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations - Martial Arts Wealth Mastery","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/#website"},"datePublished":"2026-07-02T04:19:16+00:00","breadcrumb":{"@id":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/martialartswealth.com\/go\/case-study-elite-mma-houston-eric-williams-hai-nguyen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/martialartswealth.com\/go\/"},{"@type":"ListItem","position":2,"name":"Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations"}]},{"@type":"WebSite","@id":"https:\/\/martialartswealth.com\/go\/#website","url":"https:\/\/martialartswealth.com\/go\/","name":"Martial Arts School Coaching BJJ\/MMA Gym Business Growth | Martial Arts Wealth","description":"Martial Arts Business Coaching, Marketing and Management.","publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"alternateName":"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martialartswealth.com\/go\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martialartswealth.com\/go\/#organization","name":"Martial Arts Wealth Mastery","alternateName":"Martial Arts Wealth Mastery","url":"https:\/\/martialartswealth.com\/go\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","contentUrl":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","width":1008,"height":498,"caption":"Martial Arts Wealth Mastery"},"image":{"@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MartialArtsWealth","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliverMA","https:\/\/www.linkedin.com\/in\/stephencoliver"]},{"@type":"Person","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/person\/594183a17fc2a2e73a9394402138e7cb","name":"Stephen Oliver","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","caption":"Stephen Oliver"},"description":"Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.","sameAs":["http:\/\/martialartswealth.com","https:\/\/www.facebook.com\/StephenOliverMHK","https:\/\/www.linkedin.com\/in\/stephencoliver","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliverMA"],"url":"https:\/\/martialartswealth.com\/go\/author\/stephen-oliver\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5496,"url":"https:\/\/martialartswealth.com\/go\/case-study-tooke-mma-houston-retention-leadership\/","url_meta":{"origin":5519,"position":0},"title":"Case Study: How Tooke Mixed Martial Arts Fixed Retention and Built a Leadership Program in Houston","author":"","date":false,"format":false,"excerpt":"Travis and JP Tooke ran a busy MMA academy in Houston that looked successful \u2014 but leaked students out the back door. Here is how Martial Arts Wealth Mastery helped them fix retention, build a leadership program, and stop chasing new enrollments to stay even.","rel":"","context":"In &quot;Million-Dollar School&quot;","block_context":{"text":"Million-Dollar School","link":"https:\/\/martialartswealth.com\/go\/category\/million-dollar-school\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4981,"url":"https:\/\/martialartswealth.com\/go\/best-time-to-own-a-martial-arts-school\/","url_meta":{"origin":5519,"position":1},"title":"Why Now Is the Best Time in History to Own a Martial Arts School","author":"","date":false,"format":false,"excerpt":"Why Now Is the Best Time in History to Own a Martial Arts School I\u2019ve been in this business since the 1970s. I worked my way through Georgetown University running schools for the Jhoon Rhee Institute \u2014 in today\u2019s dollars, a martial arts chain doing something like $10 million a\u2026","rel":"","context":"In &quot;Martial Arts Business Tips&quot;","block_context":{"text":"Martial Arts Business Tips","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-business-tips\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4129,"url":"https:\/\/martialartswealth.com\/go\/add-profitable-kids-program-bjj-mma-gym\/","url_meta":{"origin":5519,"position":2},"title":"How to Add a Profitable Kids Program to a BJJ or MMA Gym","author":"","date":false,"format":false,"excerpt":"Adult-only fight gyms leave a fortune on the table. Here is how to build a profitable kids BJJ or MMA program, staff it, and win the family market.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3987,"url":"https:\/\/martialartswealth.com\/go\/bjj-mma-muay-thai-positioning-school-growth\/","url_meta":{"origin":5519,"position":3},"title":"BJJ &#038; MMA Gym Growth: How to Position a Muay Thai, BJJ, or MMA School So It Becomes a Gold Mine","author":"","date":false,"format":false,"excerpt":"BJJ & MMA gym growth starts with positioning. Lead with benefits, not style, pick one focus, and build the main thing first. Real schools doing $800K to $1.4M.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4693,"url":"https:\/\/martialartswealth.com\/go\/movie-event-marketing-bjj-mma-gym-new-students\/","url_meta":{"origin":5519,"position":4},"title":"How BJJ and MMA Gyms Can Turn Movies, Community Events and Local Buzz Into New Students","author":"","date":false,"format":false,"excerpt":"A booth is not marketing unless it sets appointments. Here is how BJJ, MMA and Muay Thai gyms can turn movies, community events, UFC buzz and seasonal traffic into real enrollments.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4690,"url":"https:\/\/martialartswealth.com\/go\/marketing-parthenon-bjj-mma-muay-thai-gym-growth\/","url_meta":{"origin":5519,"position":5},"title":"The Marketing Parthenon for BJJ, MMA and Muay Thai Gyms: 20 Marketing Systems Every Month","author":"","date":false,"format":false,"excerpt":"Most combat sports gyms are not underperforming because their coaching is weak. They are underperforming because they are trying to grow on one or two marketing activities instead of building a Marketing Parthenon.","rel":"","context":"In &quot;BJJ &amp; MMA Gym Growth&quot;","block_context":{"text":"BJJ &amp; MMA Gym Growth","link":"https:\/\/martialartswealth.com\/go\/category\/bjj-mma-gym-growth\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/phhFRu-1r1","_links":{"self":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/5519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/comments?post=5519"}],"version-history":[{"count":0,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/5519\/revisions"}],"wp:attachment":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/media?parent=5519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/categories?post=5519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/tags?post=5519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}