{"id":5661,"date":"2026-07-06T02:59:26","date_gmt":"2026-07-06T02:59:26","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/case-study-krista-wells-mercer-island-martial-arts\/"},"modified":"2026-07-29T02:55:30","modified_gmt":"2026-07-29T02:55:30","slug":"case-study-krista-wells-mercer-island-martial-arts","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/case-study-krista-wells-mercer-island-martial-arts\/","title":{"rendered":"Case Study: How Krista Wells Rebuilt Mercer Island Martial Arts From $13K to $100K Months"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Krista Wells owns Mercer Island Martial Arts on Mercer Island, Washington, in the Seattle area. Coming out of COVID, her school had fallen to just $13,000 a month in revenue. Today, she is hitting $100,000 months with 240 active students \u2014 a rebuild that stands out even among the strongest turnarounds in the Martial Arts Wealth Mastery community.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Watch Krista&#8217;s Story<\/h3>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_87671\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/LgQFjSpDcw4?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\">Starting Point<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seattle was one of the hardest-hit markets in the country during the pandemic, and Mercer Island Martial Arts felt the full force of it. As Krista came out of COVID, monthly revenue had dropped to $13,000 \u2014 a level that puts enormous pressure on any school owner. Rebuilding from that point would take more than working harder; it would take a fundamentally different way of running the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Changed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Working with Stephen Oliver&#8217;s Martial Arts Wealth Mastery team, Krista rebuilt the school on proven systems rather than guesswork. That meant consistent marketing to keep new prospects flowing in, a structured enrollment process that converts interest into committed students, pricing and tuition strategy that reflects the true value of the program, and retention systems that keep families engaged for the long term. Just as important was the coaching accountability \u2014 regular guidance from Stephen Oliver&#8217;s team to keep every part of the operation on track, month after month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From a low of $13,000 a month coming out of COVID, Mercer Island Martial Arts now hits $100,000 months with 240 active students. That is more than a recovery \u2014 it is a transformation into one of the stronger schools in the industry, with room still left to grow. Individual results vary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Coming out of COVID in Seattle, I was down to just $13,000 a month\u2026 Today, I&#8217;m hitting $100,000 months with 240 active students \u2014 and there&#8217;s still so much room to grow!&#8221; \u2014 <strong>Krista Wells<\/strong>, Mercer Island Martial Arts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more member stories on our <a href=\"https:\/\/martialartswealth.com\/go\/grow\/case-studies\/\">case studies page<\/a> and our <a href=\"https:\/\/martialartswealth.com\/go\/reviews-testimonials\/\">reviews &amp; testimonials page<\/a>. Want a game plan for your school? Call or text <strong>1-720-256-0208<\/strong> and ask for National Director Bob Dunne to schedule a FREE school growth evaluation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming out of COVID at just $13,000 a month, Krista Wells rebuilt Mercer Island Martial Arts in the Seattle area into a school hitting $100,000 months with 240 active students.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[349,29],"tags":[],"class_list":["post-5661","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-million-dollar-school"],"yoast_head":"<!-- This site is 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A martial arts school owner since 1975 and business coach since 1985, Oliver has spent more than five decades building, operating, and advising successful martial arts schools. He also serves as CEO and Chairman of NAPMA (the National Association of Professional Martial Artists) and Publisher of Martial Arts Professional magazine. A Georgetown University cum laude graduate, he earned his Executive MBA through the Executive Program at the Daniels College of Business at the University of Denver. He was promoted to 10th Degree Black Belt in April 2026 and inducted into the Tae Kwon Do Hall of Fame in August 2026. 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