{"id":5730,"date":"2026-07-07T05:21:32","date_gmt":"2026-07-07T05:21:32","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/?p=5730"},"modified":"2026-07-16T01:35:07","modified_gmt":"2026-07-16T01:35:07","slug":"case-study-two-jersey-shore-schools-million","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/case-study-two-jersey-shore-schools-million\/","title":{"rendered":"Case Study: Paul Prendergast \u2014 Two Jersey Shore Schools, Nearly $1 Million a Year, Teaching Two Classes a Week"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Master Paul Prendergast founded <a href=\"https:\/\/ppknj.com\/\" rel=\"nofollow\">Paul Prendergast Karate<\/a> in 1989 and has taught Ocean County, New Jersey for more than 25 years \u2014 today across two schools, in Brick and Toms River, built on a Kenpo Karate, Jujitsu, and grappling curriculum. Sharing his numbers at a recent Martial Arts Wealth Mastery mastermind, the two schools combined are approaching <strong>$1 million a year<\/strong> \u2014 roughly <strong>$200,000 more than when he joined the coaching program two years ago<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The number that tells the story isn&#8217;t the gross, though. It&#8217;s his teaching schedule: <strong>about two classes a week.<\/strong> Paul spent years doing what most owners do \u2014 teaching five, six, seven classes a day, every day, and running the business in the cracks. Today his job is the owner&#8217;s job: marketing, bringing bodies in the door, and training the staff to close and teach. &#8220;It&#8217;s the independence \u2014 the security. If something happened to me, the business would still be a business.&#8221;<\/p>\n\n\n<h2 class=\"wp-block-heading\">Watch Paul&#8217;s Story<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_26168\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/FawYvxYDrqE?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=1&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\">The two schools, by the numbers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Toms River:<\/strong> roughly 150\u2013160 students grossing about <strong>$40,000 a month<\/strong> on eight to nine new enrollments a month \u2014 in a modest space with low rent, which is why the margins work so well. <strong>Brick (the main school):<\/strong> 3,200 square feet, 290\u2013300 active students, around <strong>$50,000 a month in tuition<\/strong> \u2014 before testing fees and events. Paul is based in Brick; his head instructor and staff run the floor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing pains came with the growth: the first time he wrote a payroll-and-expenses check north of $65,000, it was a shock \u2014 &#8220;a whole new education and whole new problems. But a good problem, because I&#8217;d never had to do that before. I wasn&#8217;t making it.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The $169 lesson: your staff will underprice you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the confession every multi-staff owner should tattoo somewhere visible. Paul raised his published tuition to $199 \u2014 and discovered his staff were quoting <strong>$169<\/strong>. Not out of rebellion: out of their own money psychology. The price barrier lives in the seller&#8217;s head, and your employees&#8217; heads have lower ceilings than yours \u2014 they were &#8220;going crazy&#8221; over a price the parents weren&#8217;t blinking at. If you raise prices without re-training and re-convincing the people who actually quote them, you didn&#8217;t raise prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value side made the prices stick: structured character-development programs, karate homework, the materials parents can see and touch. His conclusion after installing them: <strong>&#8220;Parents don&#8217;t mind spending the money. It was all in my head.&#8221;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The next move: student value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">His current project with the coaching team is restructuring pricing to <strong>$247 basic and $397 leadership<\/strong> \u2014 which lands his average student value around $300. Stephen Oliver ran the math for the room: at a $300 average, every 100 students is $30,000 a month. At 300 students, that&#8217;s a <strong>$90,000-a-month school<\/strong> \u2014 and even if every student only ever signed the $247 basic program and nobody renewed, 300 students still locks in $75,000. The grandfathered students at old rates filter out over time while new families enroll at the new structure \u2014 which is exactly why the gross climbs every year without a single hard conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From five classes a day to two a week. From &#8220;not making it&#8221; to writing $65,000 checks without flinching. The systems \u2014 pricing structure, staff development, marketing pillars \u2014 are the difference between owning a job and owning a business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Still teaching every class and running the business in the cracks?<\/strong> Call or text National Director Bob Dunne at <a href=\"tel:17202560208\">1-720-256-0208<\/a> for a free school growth evaluation. More member results: <a href=\"https:\/\/martialartswealth.com\/go\/grow\/case-studies\/\">client case studies<\/a> and <a href=\"https:\/\/martialartswealth.com\/go\/martial-arts-renewal-math-goal-setting\/\">the student-value math<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From teaching five to seven classes a day to running two New Jersey schools grossing nearly $1 million a year while teaching twice a week \u2014 plus the $169 staff-pricing lesson every multi-staff owner needs to hear.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[29,23],"tags":[],"class_list":["post-5730","post","type-post","status-publish","format-standard","hentry","category-million-dollar-school","category-school-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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Paul Prendergast\u2019s BJJ and Muay Thai academy in Brick, NJ was off only 10\u201312% \u2014 still enrolling students on full 12-month programs, including a $5,000 paid-in-full. The difference was leadership.","rel":"","context":"In &quot;Million-Dollar School&quot;","block_context":{"text":"Million-Dollar School","link":"https:\/\/martialartswealth.com\/go\/category\/million-dollar-school\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/PLeAznURDV08w\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":6117,"url":"https:\/\/martialartswealth.com\/go\/leadership-lessons-from-grandmaster-jeff-smith-the-dc-bomber-blueprint-for-martial-arts-school-owners\/","url_meta":{"origin":5730,"position":1},"title":"Leadership Lessons From Grandmaster Jeff Smith: The DC Bomber Blueprint for Martial Arts School Owners","author":"","date":false,"format":false,"excerpt":"Grandmaster Jeff Smith \u2014 the DC Bomber \u2014 was a world champion, but his bigger legacy is as a teacher and leader. 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