{"id":5937,"date":"2026-08-10T09:00:00","date_gmt":"2026-08-10T09:00:00","guid":{"rendered":"https:\/\/martialartswealth.com\/go\/?p=5937"},"modified":"2026-07-10T05:44:46","modified_gmt":"2026-07-10T05:44:46","slug":"how-to-build-a-grassroots-marketing-calendar-20-activities-a-month","status":"publish","type":"post","link":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/","title":{"rendered":"How to Build a Grassroots Marketing Calendar (20 Activities a Month)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The industry has been brainwashed into thinking Google or Facebook &mdash; or both &mdash; is the whole marketing plan. That\u2019s a good way to ensure mediocrity. The strongest schools run 20 different things every month, so no single channel can make or break them. This is how to build that grassroots marketing calendar: the five buckets to fill, a sample month, and how to assign, track, and actually run it.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why 20 activities beat one channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think of your marketing like a Parthenon held up by many pillars, not a single stilt. The moment you become dependent on Facebook ads pulling at a certain level, you have a problem &mdash; costs rise, performance dips, and your lead flow lives or dies with an algorithm. A calendar of many small, repeating activities produces steadier, cheaper leads and compounds community goodwill over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The five buckets to fill every month<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>School &amp; community outreach:<\/strong> assemblies, PE-for-a-day, after-school programs, library and rec-center demos. See \u201cHow to Get Martial Arts Programs Into Local Schools.\u201d<\/li><li><strong>Events:<\/strong> festivals, fairs, live-event booths, movie-theater promotions, and seasonal community events.<\/li><li><strong>Referrals:<\/strong> buddy weeks, family add-ons, and a standing reward for members who refer.<\/li><li><strong>Partnerships:<\/strong> daycares, youth sports leagues, scout troops, and local businesses that share your audience.<\/li><li><strong>Digital &amp; direct:<\/strong> Google Business Profile, reviews, social, retargeting, and direct mail &mdash; supporting the grassroots work, not replacing it.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A sample month<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Week 1:<\/strong> one school assembly booked; buddy week announced; ask for reviews at belt testing.<\/li><li><strong>Week 2:<\/strong> after-school class running; a daycare demo; a birthday party on the weekend.<\/li><li><strong>Week 3:<\/strong> community-event booth; partner cross-promotion; refresh Google posts and photos.<\/li><li><strong>Week 4:<\/strong> parents\u2019 night out; referral push; plan next month\u2019s outreach and confirm bookings.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spread across the month, small activities like these easily reach 20 touches &mdash; and each one feeds leads into the same follow-up system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to assign, track, and measure it<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Assign an owner<\/strong> to each activity &mdash; a name and a date, not a vague intention.<\/li><li><strong>Capture the source<\/strong> of every lead so you know which activities actually produce students.<\/li><li><strong>Follow up fast:<\/strong> every lead contacted within two minutes and worked for 7\u201310 days.<\/li><li><strong>Review monthly:<\/strong> leads and enrollments by source, and cost per enrolled student, so you double down on winners.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Plug this into the broader <a href=\"https:\/\/martialartswealth.com\/go\/grow\/martial-arts-school-marketing\/\">school marketing<\/a> system and your <a href=\"https:\/\/martialartswealth.com\/go\/grow\/sales-enrollment\/\">sales and enrollment<\/a> process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seasonal surges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Weight the calendar toward your biggest windows: back-to-school (August\u2013September), the New Year fitness surge, spring, and summer camps. Plan seasonal campaigns a month ahead so the bookings are confirmed before the window opens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Isn\u2019t 20 activities a month too much for a small team?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Most activities are small and repeatable, and many can be delegated to staff or senior students. Start with 8\u201310 and build up; the point is consistency across several buckets, not heroics in one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I stop running ads?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">No &mdash; keep good digital marketing, just don\u2019t depend on it. Ads are one pillar among many; the grassroots calendar is what makes your lead flow durable.<\/p>\n\n\n\n<div style=\"max-width:820px;margin:24px auto;background:#0a0d14;border:1px solid #c89a3a;border-radius:14px;padding:26px 22px 22px;font-family:Arial,Helvetica,sans-serif;color:#eaeef5;text-align:center;\">\n<p style=\"font-weight:800;font-size:clamp(17px,2.6vw,24px);color:#c1272d;margin:0 0 10px;\">Want a grassroots calendar built for your school?<\/p>\n<p style=\"font-size:clamp(14px,1.9vw,17px);color:#cfd6e2;margin:0 0 14px;\">Book a FREE 1-hour strategy session with Stephen Oliver &amp; World Champion Jeff Smith \u2014 real, actionable steps to fill your school without depending on ads.<\/p>\n<div style=\"margin:6px 0;\"><a href=\"tel:+17202560208\" style=\"display:inline-block;background:linear-gradient(180deg,#f7e3a6 0%,#e8b84b 55%,#c89232 100%);color:#1a1206;font-weight:800;font-size:clamp(16px,2.2vw,22px);padding:16px 30px;border-radius:10px;text-decoration:none;\">\ud83d\udcde CALL: +1 (720) 256-0208<\/a><\/div>\n<p style=\"font-size:clamp(13px,1.6vw,15px);color:#cfd6e2;margin:8px 0 0;\">Prefer to pick a time online? <a href=\"https:\/\/api.leadconnectorhq.com\/widget\/bookings\/bobdunne\" style=\"color:#f3d488;\">Schedule your free evaluation \u2192<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month \u2014 the five buckets, a sample month, and how to assign, track, and measure it.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[358],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","hentry","category-community-outreach-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery\" \/>\n<meta property=\"og:description\" content=\"One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month \u2014 the five buckets, a sample month, and how to assign, track, and measure it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Martial Arts Wealth Mastery\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MartialArtsWealth\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/StephenOliverMHK\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T09:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Stephen Oliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:site\" content=\"@StephenCOliver\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/\"},\"author\":{\"name\":\"Stephen Oliver\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/person\\\/594183a17fc2a2e73a9394402138e7cb\"},\"headline\":\"How to Build a Grassroots Marketing Calendar (20 Activities a Month)\",\"datePublished\":\"2026-08-10T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"articleSection\":[\"Community Outreach &amp; Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/\",\"name\":\"How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\"},\"datePublished\":\"2026-08-10T09:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Grassroots Marketing Calendar (20 Activities a Month)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#website\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"name\":\"Martial Arts School Coaching BJJ\\\/MMA Gym Business Growth | Martial Arts Wealth\",\"description\":\"Martial Arts Business Coaching, Marketing and Management.\",\"publisher\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\"},\"alternateName\":\"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#organization\",\"name\":\"Martial Arts Wealth Mastery\",\"alternateName\":\"Martial Arts Wealth Mastery\",\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/martialartswealth.com\\\/go\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1\",\"width\":1008,\"height\":498,\"caption\":\"Martial Arts Wealth Mastery\"},\"image\":{\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MartialArtsWealth\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliverMA\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/#\\\/schema\\\/person\\\/594183a17fc2a2e73a9394402138e7cb\",\"name\":\"Stephen Oliver\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g\",\"caption\":\"Stephen Oliver\"},\"description\":\"Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.\",\"sameAs\":[\"http:\\\/\\\/martialartswealth.com\",\"https:\\\/\\\/www.facebook.com\\\/StephenOliverMHK\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephencoliver\",\"https:\\\/\\\/x.com\\\/StephenCOliver\",\"https:\\\/\\\/www.youtube.com\\\/@StephenOliverMA\"],\"url\":\"https:\\\/\\\/martialartswealth.com\\\/go\\\/author\\\/stephen-oliver\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery","og_description":"One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month \u2014 the five buckets, a sample month, and how to assign, track, and measure it.","og_url":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/","og_site_name":"Martial Arts Wealth Mastery","article_publisher":"https:\/\/www.facebook.com\/MartialArtsWealth","article_author":"https:\/\/www.facebook.com\/StephenOliverMHK","article_published_time":"2026-08-10T09:00:00+00:00","author":"Stephen Oliver","twitter_card":"summary_large_image","twitter_creator":"@StephenCOliver","twitter_site":"@StephenCOliver","twitter_misc":{"Written by":false,"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/#article","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/"},"author":{"name":"Stephen Oliver","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/person\/594183a17fc2a2e73a9394402138e7cb"},"headline":"How to Build a Grassroots Marketing Calendar (20 Activities a Month)","datePublished":"2026-08-10T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/"},"wordCount":555,"publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"articleSection":["Community Outreach &amp; Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/","url":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/","name":"How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery","isPartOf":{"@id":"https:\/\/martialartswealth.com\/go\/#website"},"datePublished":"2026-08-10T09:00:00+00:00","breadcrumb":{"@id":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/martialartswealth.com\/go\/how-to-build-a-grassroots-marketing-calendar-20-activities-a-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/martialartswealth.com\/go\/"},{"@type":"ListItem","position":2,"name":"How to Build a Grassroots Marketing Calendar (20 Activities a Month)"}]},{"@type":"WebSite","@id":"https:\/\/martialartswealth.com\/go\/#website","url":"https:\/\/martialartswealth.com\/go\/","name":"Martial Arts School Coaching BJJ\/MMA Gym Business Growth | Martial Arts Wealth","description":"Martial Arts Business Coaching, Marketing and Management.","publisher":{"@id":"https:\/\/martialartswealth.com\/go\/#organization"},"alternateName":"Business coaching for martial arts schools, BJJ academies, MMA, Muay Thai gyms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martialartswealth.com\/go\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martialartswealth.com\/go\/#organization","name":"Martial Arts Wealth Mastery","alternateName":"Martial Arts Wealth Mastery","url":"https:\/\/martialartswealth.com\/go\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","contentUrl":"https:\/\/i0.wp.com\/martialartswealth.com\/go\/wp-content\/uploads\/2026\/06\/MAW_LOGO-03FIN.jpg?fit=1008%2C498&quality=89&ssl=1","width":1008,"height":498,"caption":"Martial Arts Wealth Mastery"},"image":{"@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MartialArtsWealth","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliverMA","https:\/\/www.linkedin.com\/in\/stephencoliver"]},{"@type":"Person","@id":"https:\/\/martialartswealth.com\/go\/#\/schema\/person\/594183a17fc2a2e73a9394402138e7cb","name":"Stephen Oliver","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9b3cbe2cb6d8a7dbd7fa30dc1380be8afccc2caa19bc4763ef96e2c56f1426d?s=96&d=mm&r=g","caption":"Stephen Oliver"},"description":"Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.","sameAs":["http:\/\/martialartswealth.com","https:\/\/www.facebook.com\/StephenOliverMHK","https:\/\/www.linkedin.com\/in\/stephencoliver","https:\/\/x.com\/StephenCOliver","https:\/\/www.youtube.com\/@StephenOliverMA"],"url":"https:\/\/martialartswealth.com\/go\/author\/stephen-oliver\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7227,"url":"https:\/\/martialartswealth.com\/go\/20-marketing-activities-every-month-the-growth-parthenon-system-for-dominating-your-market\/","url_meta":{"origin":5937,"position":0},"title":"20 Marketing Activities Every Month: The Growth Parthenon System for Dominating Your Market","author":"","date":false,"format":false,"excerpt":"Million-dollar schools don't run one great ad \u2014 they run 20+ marketing activities a month. The Growth Parthenon system for dominating your local market.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4814,"url":"https:\/\/martialartswealth.com\/go\/marketing-parthenon-20-activities-100-leads-martial-arts-school\/","url_meta":{"origin":5937,"position":1},"title":"The Marketing Parthenon: 20 Activities, 100 Leads, 20 Enrollments a Month","author":"","date":false,"format":false,"excerpt":"Run 20 marketing activities every month to generate 100 leads and 20 enrollments. Here is the math that builds a $200,000\/month martial arts school.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4561,"url":"https:\/\/martialartswealth.com\/go\/martial-arts-school-cant-run-on-facebook-alone\/","url_meta":{"origin":5937,"position":2},"title":"Why Your Martial Arts School Can\u2019t Run on Facebook Alone","author":"","date":false,"format":false,"excerpt":"Facebook and Google are great until they aren\u2019t. The schools that hit 100 leads a month build five lead pillars so they\u2019re never a one-trick pony.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6451,"url":"https:\/\/martialartswealth.com\/go\/how-to-fill-your-martial-arts-school-the-full-year-marketing-lead-follow-up-and-enrollment-growth-plan\/","url_meta":{"origin":5937,"position":3},"title":"How to Fill Your Martial Arts School: The Full-Year Marketing, Lead Follow-Up, and Enrollment Growth Plan","author":"","date":false,"format":false,"excerpt":"Stop treating enrollment growth as a January project. The Full-Year Fill Plan lays out the annual marketing calendar, seasonal budget surges, lead-bank follow-up, and premium enrollment math that fill a martial arts school in any year.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/w9X4pMTM-UY\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":5358,"url":"https:\/\/martialartswealth.com\/go\/summer-digital-ads-grassroots-marketing\/","url_meta":{"origin":5937,"position":4},"title":"Summer Digital Ads + Grassroots Marketing: The One-Two Punch That Fills Your School","author":"","date":false,"format":false,"excerpt":"Facebook, Instagram, and Google ads paired with old-school grassroots marketing form an unbeatable summer combo for martial arts schools. Here's how to run both without wasting money.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/9Sg9-Fvx0hs\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":7356,"url":"https:\/\/martialartswealth.com\/go\/marketing-maturity-ladder-small-school-online-marketing\/","url_meta":{"origin":5937,"position":5},"title":"The Marketing Maturity Ladder: Why a Cash-Strapped Small School Should Ignore Facebook, Google, and SEO","author":"","date":false,"format":false,"excerpt":"If you're a small school without cash flow, online marketing \u2014 Facebook ads, Google ads, SEO \u2014 is the last place you should be spending time or money. Here's the marketing maturity ladder, and what to do instead.","rel":"","context":"In &quot;Martial Arts School Marketing&quot;","block_context":{"text":"Martial Arts School Marketing","link":"https:\/\/martialartswealth.com\/go\/category\/martial-arts-school-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/phhFRu-1xL","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/5937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/comments?post=5937"}],"version-history":[{"count":1,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/5937\/revisions"}],"predecessor-version":[{"id":5944,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/posts\/5937\/revisions\/5944"}],"wp:attachment":[{"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/media?parent=5937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/categories?post=5937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martialartswealth.com\/go\/wp-json\/wp\/v2\/tags?post=5937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}