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Dear Martial Arts School Owner,
I don’t know about you, but I didn’t get into the martial arts business to struggle, stress, and scrape by each month—wondering if the next tuition deposit will cover rent.
And yet, that’s where most school owners find themselves.
Not because they’re bad teachers.
Not because they lack passion.
Not because they don’t work their asses off.
But because they’re stuck playing the wrong game.
Back in the 80’s, I built a 3,500+ student empire while most schools were barely scraping by with a couple of dozen members. I saw opportunities where others saw obstacles. I moved when others hesitated.
And when a cultural moment like this hit—a moment that demanded martial arts be front and center —I crushed it while everyone else watched from the sidelines.
Guess what? That moment is back.
The “Cobra Kai Finale” and “Karate Kid: Legends” release on May 30, 2025, will ignite a “firestorm of interest in martial arts”.
And in the next six weeks, you will either own your town or watch your competitors take over while you scramble for scraps.
I’ve seen it happen over and over again—the schools that act NOW will explode with students.
The ones that hesitate will be kicking themselves six months from now when their competitors have 100+ new students locked in, making $20,000+ per month MORE while they’re still trying to “figure it out.”
Why Am I THE Expert on Movie Promotions and Tie-Ins?
You may be thinking, “Why should I listen to you?”
Simple. No one in this industry has more hands-on experience running massively successful movie promotions than I do. Period.
The Bruce Lee Connection & The Jhoon Rhee Playbook
I trained with and worked for Jhoon Rhee, who ran the single most successful commercial martial arts school operation in North America while I was attending Georgetown University.
Jhoon Rhee was personal friends with Bruce Lee and new firsthand how to ride the wave of a cultural moment. He capitalized on Enter the Dragon and used strategic marketing tie-ins to fuel massive school growth.
Karate Kid—How I Turned a “Lucky Break”; Into 3,500+ Students
When the original Karate Kid hit theaters in June 1984, nobody saw it coming.
But I did.
I attended a pre-release word-of-mouth screening and IMMEDIATELY knew this movie was gold for enrollment marketing.
Did I wait to see if it would be a hit? Hell no.
I jumped on it instantly—securing exclusive co-promotional deals with every theater in town.
At the time, I was in the middle of opening my third location** (on my way to five in 18 months, six in 36 months).
By the time the Karate Kid sequel rolled around, my schools were bursting at the seams.
Since then, I’ve **perfected this system over and over again**.
�� **Jeff Smith used it to enroll 157 students in just 8 weeks** (MID-SUMMER, when
everyone else was complaining about “slow season”).
�� **A Dallas school generated 850 leads in TWO WEEKS** with this exact system.
�� **A Harlem school flooded their mats with 250+ students in a firehose of new
enrollments.**
Now, I know what some of you might be thinking…
�� The “Bozo Explosion” of martial arts consultants either:
1. **Claim this doesn’t work** (because they’re clueless).
2. **Try to steal my strategies**—but miss the **key execution details that make it
work**.
I’ve heard school owners say, *“I tried that before, and it didn’t work.”*
No, you **didn’t** try **this** before. You tried some **watered-down nonsense** from a
**half-baked “expert”** who doesn’t have a clue what actually works.
## **�� The Six Weeks to Add 100 Students System—Designed for Maximum Growth**
Look, I don’t care if you’ve been in business for **20 years** or just opened your doors.
**This works.**
How do I know? Because I’ve built **MASSIVE schools** using these exact principles.
Techniques for dramatic school growth for a Martial Arts School (or, any similar type of school) using grassroots marketing, community outreach marketing, and online marketing.
Stephen Oliver has developed some of the most successful martial arts schools internationally as well as school and gym owners of all formats. In this book, he shares the keys to dramatic growth without a huge advertising budget. He shares real-world results including examples of actual results and the key processes for both the kids and the adult markets.
Explore what our successful members are saying about us, and our service.
Master Instructor and Owner
Bam Bam Martial Arts
Houston, TX
How Stephen Oliver’s Book Transformed Our Martial Arts School.
Stephen Oliver’s “Six Simple Steps to Add 100 Students to Your School” is a game-changing manual for anyone looking to grow their martial arts school. As the owners of Bam Bam Martial Arts in Houston, Texas, we have seen firsthand the incredible impact of Master Oliver’s expertise. A true marketing genius and business expert, he has profoundly revolutionized our school. Whether facing a minor issue or a significant challenge, Master Oliver consistently provides well-thought-out and executable solutions.
This book is a testament to his expertise, offering a clear, step-by-step guide on how to rapidly increase student enrollment. In the summer of 2023, we set an ambitious goal to add 100 students to our school, and by following the strategies outlined in this book, we achieved it in a remarkably short period. Seven weeks in to Master Oliver’s plans, we hit 112 new students.
“Six Simple Steps to Add 100 Students to Your School” is not just theoretical; it’s a proven blueprint for success. Master Oliver’s understanding of business dynamics and his ability to translate complex marketing concepts into practical actions make this book an invaluable resource for martial arts school owners. If you’re serious about growing your school, this book is a must-read.
Personal Trainer, Exercise Specialist
Owner of 30 Minute Hit
El Paso, TX
Three feet from the gold.
This book is Gold!! If you have struggled to get grow your school, this book is a must. Grand Master Oliver cover all bases on growing your school and most importantly your schools gross. He has laid out the blue print on growing your school.
All that needs to be done is follow it. He teaches actual application not just theory. If you have felt like throwing in the towel for lack of students, DON”T!
Read this book, follow the steps and watch your school grow to unimaginable growth.
Master Instructor
New Breed Academy
Santa Fe Springs, CA
A Must-Read Blueprint for Explosive Growth in Your Martial Arts School!”
Stephen Oliver’s “Six Simple Steps to Add 100 Students to Your School” is an absolute game-changer! As a martial arts school owner, I’ve always been passionate about teaching, but the business side of things often felt like a struggle. That all changed when I discovered this incredible book.
Master Oliver’s expertise is unmatched—his approach to business and marketing is both insightful and practical. It’s not just theory; it’s a proven blueprint for success.
Whether you’re just starting out or have been in the martial arts business for years, this book is a must-read. Master Oliver’s understanding of what it takes to succeed is amazing, and his ability to translate complex concepts into actionable steps is truly impressive. I cannot recommend this book enough if you’re serious about growing your school and taking it to the next level.
Don’t miss out on the opportunity to transform your martial arts school. This book has made a profound impact at our school and business, and I’m confident it will do the same for you!
Master Instructor and Owner
King Tiger Martial Arts, Inc.
Virginia Beach, Virginia
Did you really just want to blow people’s minds?
I’m so glad I got a chance to sit down and read this in ONE SITTING! It covers literally EVERYTHING someone needs to do to get to ANY goal they want. Thank you for SHARING this! If ANYONE implemented 1/8th of what you have here, they’d grow right away.
Marketing Strategist, Entrepreneur,
Famous Author of the
“NO B.S.” book series
I have known and worked with Stephen Oliver for many years and personally witnessed the profound impact he has on individual Martial Arts School owners, and on the industry as a whole. Maybe viewed by some as heretic, and by others as the deliverer of inconvenient, uncomfortable truths, it is undeniable that, with the school owners who have been mindset ready, he has brought a tested, proven, thorough business growth blueprint. And not just revenue growth, but growth in the owner’s pride and satisfaction with the way the greater income is created. My only criticism of his new book “six Simple Steps To Add 100 New Students” is that it is too comprehensive, and might be erroneously taken as “everything” when it is actually the new, solid foundation to build on.
Chief Instructor
Shotokan Karate Leadership School
Santa Rosa, CA
The best business decision you will ever make. In the past some of the people I knew from Shotokan Karate told me that it was impossible to earn a living from teaching karate. I disagreed. They didn’t like that and kicked me out of their association. I was determined to succeed. I tried other martial arts business development people but found them to be lacking. Then I came across Stephen Oliver. He had been vilified by the people I knew in Shotokan but I was determined to succeed and I was willing to listen to him to see if he knew what he was talking about. Other than finding my wife meeting him and deciding to work with him and his associates Grand Master Jeff Smith and Chief Master Greg Moody was the best business decision I have ever made. And this book that Stephen has now written just solidifies my decision even more. I strongly recommend that if you want your martial art program to succeed that you get this book and read it from cover to cover and then ready it again and act on what he is saying. And then joined his martial art business development group. You will never regret this decision.
Founder, Chief Instructor
Personal Power Martial Arts
Upper Dublin, PA
The ultimate “No BS” guide to marketing your martial arts school
Acquiring new students is the lifeblood of a martial arts school and with nobody does this better than Stephen Oliver, the O.G of martial arts marketing. This book is an easy to read, easy to implement guide to creating a consistent flow of new students. When you get this book you’ll discover effective tools and tactics from free and low-cost guerrilla marketing to the latest social media methods. You’ll learn how to strategically combine these tools to quickly fill your school. Simply put, If you need more students you need to get this book.
Chief Master Instructor
8th Degree Black Belt
Business Educator and Coach
Stephen Oliver has written a book that every martial arts school owner needs!
It doesn’t matter what style you teach or how big your school is or whether you run 20 schools – you need this book! Grand Master Stephen Oliver covers everything you need to get more leads and more importantly high-quality members in the door. I especially love the many ways that he shows you how to market at little or no cost – but with the critical points (that just about every other so-called expert misses) that get you real results. If you’re marketing online, offline, with a small budget or a big budget – you will improve your marketing and your school with this book!
Owner and Master Instructor
Mercer Island Martial Arts
Mercer Island, WA
Excellent book for growing your martial arts school
I highly recommend this book to anyone wanting to grow and be more successful in their martial arts school. Grand Master Stephen Oliver lays out some straightforward and effective steps for marketing, following up and tracking lead sources, and keeping momentum going afterward.
The steps in this book are easy to follow and ones that I have used to grow and thrive in my school.
Business Coach,
Entrepreneur, Investor
Houston, TX
Powerful Advice that WILL raise your bottom line
Stephen Oliver’s “Six Simple Steps to Add 100 New Students to your School” is an amazingly powerful resource not just for martial arts school owners. With some small adjustments to speak to your specific industry, Master Oliver’s system can more broadly be applied to schools catering to any segment of the children’s market. The marketing, advertising, and pricing advice provided here will help any school owner grow their empire and ultimately dominate the local market. We tend to get so focused on the latest technological advances, the latest shiny object, especially in marketing that we end up losing track of basic, eternally true principles of how to position our schools and how to communicate with our marketplace. Trying to navigate the digital world and not fall behind, it’s easy to forget that schools are first and foremost people businesses. As such their success depends on meaningful personal interactions between “real people.” That’s why Master Oliver’s Live Event Marketing (Chapter 3), Community Outreach (Chapter 4), and Guerilla Marketing (Chapter 5) have so much to offer to school owners. But this is not to say that you won’t find good advice in this book on digital marketing! In fact, the second half of Oliver’s book will walk you through the fundamentals of search marketing and social media marketing, and it includes much valuable information to help you create your very own Marketing Parthenon. I highly recommend this book. It has the potential to make you hundreds of thousands.
Owner & Head Instructor
Shihan Marc’s Karate Academy
Lutherville Timonium, MD
The Undisputed Grand Champion Of Martial Arts Marketing!
Master Oliver’s new book is an invaluable resource for martial arts school owners. Widely regarded as a leading expert in the field, Master Oliver provides clear, actionable strategies for growth. The book is worth its price many times over just for the mindset shifts it offers. Each chapter is packed with detailed, practical advice that can be implemented immediately. Every time I read or listen to Master Oliver, I come away with new insights and strategies. This book is no exception.
UNBELIEVABLE! A MASTERPIECE
THIS BOOK IS A MUST HAVE FOR PEOPLE LOOKING TO EXPAND THEIR STUDENT BASE. THE INFORMATION INSIDE IS A HOW TO GUIDE ON HOW TO BRING YOURSELF TO THE NEXT LEVEL. EVEN THOUGH I AM A ONE PERSON SHOP WITH A TREMENDOUSLY COMPLICATED LIFE, THE VALUE OF THE INFORMATION INSIDE IS WHAT KEEPS MY GOING.
Master Instructor and Owner
D-Lux Karate
Uptown, WA
Where was this book when I opened
I met Grand Master Oliver almost 20 years ago. The stories of his schools success seem unbelievable. I already had 300 students at the time thinking “ what’s he going teach me”
After 10 years of seeing him and hearing about the successes from more schools working with him I said I will give him a try.
I am so glad I did. I have not had to change what I teach but instead improved how I teach. I have the best caliber of students and lease amount of headaches.
I now consider him one of my teachers. I had the pleasure of teaching sparring to 100 of his black belts in the mountains of Colorado several times. He has had me over his house and given me the wisdom of someone like a father figure. This book is great and a great reminder on how to find the right students for your school. With all the tips in this book I plan on adding at least 100 new students in the next 60 days.
Founder, Chief Instructor
L.I. Ninjutsu Centers
East Islip, NY
What a great book. Worth every penny.
Stephen Oliver is a martial artist and business guru. He is also someone I call my friend. I have interviewed him many times on my podcast “Martial Art School Owner talk. Schoolownertalk.com. In fact we just did a recent interview on the day of the release of his book.
I have every book that Stephen Oliver has written and not only are they amazing they are filled with tons of practical, usuable business insight. I love this book. I give it 5 Stars ⭐️⭐️⭐️⭐️⭐️ pick up your copy today.
Chief Master
Martial Arts America
Warrior Martial Arts
You need this book!
Get it Now!
Karate School Owner
I was introduced to Stephen Oliver over 20 years ago when I was managing a small karate school. I received promotional materials from him, making bold claims about increasing revenue as a martial arts school owner. Initially, I was skeptical and thought he may not be a legitimate martial artist, but rather someone looking to capitalize on small business owners.
However, after spending some time with Master Oliver in one of his programs, I have come to realize that he is THE expert in his field with the best interests of his clients at heart. I have gained valuable insights from him on how to operate a more professional and successful business. It has been a humbling experience to realize the mistakes I had been making for years and how his guidance has empowered me to have greater control over my school’s success.
Thanks to the strategies I have learned from him, I no longer attribute success to luck, but rather to dedication and implementing his teachings. I have witnessed firsthand the effectiveness of his methods and am eagerly anticipating his upcoming book. If you are seeking to expand and improve your school, Stephen Oliver can provide you with the knowledge and guidance to achieve your goals.
10th Degree Black Belt
Battle of Atlanta, PKA Wordwide, JC American Karate, Atlanta, GA
The smart school owners will model their behavior after those who are ultra successful. This book is your roadmap. Do what he says, join his group if you can, surround yourself with successful people, hold yourself accountable in a group of people who will also hold you accountable, and it will change your life.
Stephen Oliver and Jeff Smith in Martial Arts Mastery and in Stephen Oliver’s book are examples of people who KNOW THE AWAY, have GONE THE AWAY and now SHOW THE WAY. Read the book, join the group, and be successful!
Founder and Master Instructor
Krav Maga Martial Arts
Tampa, FL
The Book I Wish I’d Had Years Ago
Grandmaster Oliver has written a masterpiece on marketing and running a our business. It’s a brilliant treatise of all the marketing methods that work, and especially grassroots marketing to get started. It’s a great resource, well written and easy to understand, with not just theory but actionable advice that any school owner may use to accomplish step one in our mission of creating confident and competent Blackbelts- you have to get them in first!
World Clas Coach
PHAS3 Martial Arts
Santa Rosa, CA
At first, I was skeptical, but now I believe!
I have owned a martial arts school for 22 years, and while I loved following my passion and helping people strive to be their best, I spent the vast majority of that time broke.
After much research I found Grandmaster Oliver and began following his principles. The absolute whole hearted truth is that this man is nothing less than a genius.
It’s the principles in this book that have allowed me to turn my business around, and profoundly changed my life and the lives of my family. This is straight from the horses mouth, what Grandmaster Oliver is offering you is a priceless opportunity.
My recommendation? Get the book… do what it says…and see what a Martial Arts Business owner is actually capable of making.
Martial Arts Business
Development Expert
Largo, FL
Best of the Best MA school business developer
In the competitive world of Martial Arts, Stephen Oliver stands out as superior to any other as the ultimate marketing guru. Grand Master Stephen Oliver’s deep industry knowledge and innovative strategies transform dojos into thriving hubs of activity and growth creating the dreams any school owner has wished for. He works with many of the top 10% of the industry in his mastermind groups where all members are constantly pushing the bar for growth and the success rate is phenomenal. Repeatedly creating Million-dollar schools over and over many single location.If anyone has their finger on the pulse for Martial Arts business development hands down Stephen Oliver. This book is a must-read 💯!!!!
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