“This book is not just another “how-to” manual for martial arts school owners. It’s a masterwork — a culmination of experience, wisdom, and love for the arts — written by two men who have lived it, breathed it, and bled for it. Grand Master William Clark

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Transform Your Martial Arts School into a Leadership Academy

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5-star review.

“Oliver and Smith have created a blueprint for building institutions that forge genuine leaders while ensuring your school thrives for decades. In an industry plagued by high dropout rates and instructor burnout, their methodology offers a proven path to creating what every martial artist dreams of: a true legacy that extends far beyond the dojo walls.”
Dr. Robert Goldman, MD, PhD, DO, FAASP World Chairman-International, Medical Commission Co-Founder & Chairman-World Academy of Anti-Aging, Medicine 9th Degree Black Belt, World Champion

For the first time, there is a comprehensive guide designed specifically for serious martial arts school owners. The authors present a proven, step-by-step system aimed not only at attracting new students but, more importantly, at maintaining and steadily growing enrollment.
Gerard Robbins, 9th Dan, Founder of Official Taekwondo Hall Of Fame

WARNING: Read This Only If You’re Tired of Watching Students Walk Out Your Back Door

The Brutal Truth About Why Your Martial Arts School Isn’t Growing (And the “Lone Wolf” Mistake Costing You Six Figures)

ABOUT THIS BOOK

Stop bleeding students and start building a martial arts dynasty with the battle-tested system from PKA World Champion Grandmaster Jeff Smith and Grandmaster Stephen Oliver (who exploded one school from startup to 2,500 students and $5M+ in just 36 months). While struggling instructors brag about their “tough standards” and 5-6% monthly dropout rates, the top 1% use this exact blueprint to achieve 1- 2% dropout rates, develop 30-60+ homegrown assistant instructors who PAY THEM for training, and enroll students in 6-year programs worth $20,000- $30,000. This isn’t theory from business consultants—it’s the complete system that’s taught over 100,000 students, and promoted 1,000’s of Black Belts, created instructor teams of 100+, and transformed exhausted “lone wolf” school owners into architects of million-dollar operations that run without them. Get your free copy now and discover why one Black Belt renewal is worth 6-10X more than a new enrollment, how the “First Four Months” protocol plugs the massive leak where 80-90% of dropouts happen, and the rotating curriculum system that keeps advanced students engaged for years instead of vanishing after their test—this is the blueprint top schools don’t want you to know.

Listen up.

While you’re mopping mats at 10 PM and wondering where your next student is coming from, the top 1% of martial arts school owners are running 400-500 student operations that practically run themselves.

What’s the difference?

They stopped bragging about how “tough” their black belt test is (translation: “I’m so bad at teaching that nobody makes it”) and started focusing on the ONLY number that separates six-figure schools from struggling dojos:

Your monthly dropout rate.

Here’s the Math That Changes Everything:

“A” Instructors: 1-2% monthly dropout = Million-dollar operations
“C” Instructors: 5-6% monthly dropout = Constant panic and exhaustion
You: Probably somewhere in between, working twice as hard for half the result.

One Black Belt program renewal is worth 6-10X more than a new student enrollment. Do the damn math.

The System Top Schools Don’t Want You to Know

Grandmaster Jeff Smith (PKA World Champion, trained under Jhoon Rhee himself, 21-1 professional record) and Grandmaster Stephen Oliver (built a struggling school to 2,500 students and $5M+ revenue in 36 months) are pulling back the curtain on the complete system that built martial arts dynasties.

Inside This No-BS Blueprint:

STOP hiring instructors. Learn the “Leadership Factory” system that has 30-60 students PAYING YOU to become assistant instructors (and doing better than any employee you could hire).

The “First Four Months” protocol that plugs the massive leak where 80-90% of all dropouts happen (hint: it’s not your curriculum—it’s your system).

The rotating curriculum hack that keeps black belts for YEARS instead of watching them vanish after their big test.

The exact enrollment script that gets parents to say YES to 6-year, $20,000-$30,000 programs (and feel great about it).

Why your testing cycle is destroying your retention and the counterintuitive fix that top schools use.

Real Results. Real Money. Real Simple.

This isn’t consultant fluff from some MBA who’s never tied a belt.

These are the exact systems that:

Took schools from $15K/month to $100K+/month
Created instructor teams of 100+ homegrown black belts
Promoted 100,000+ students to black belt
Built operations that don’t collapse when you take a vacation

Get Your FREE Copy—But Only If You’re Serious

Fair warning: This book will make you angry at all the money you’ve left on the table. But it will also show you exactly how to get it back.

P.S. — Still doing month-to-month memberships because “families go away for summer”? Chapter 4 explains why you’ve got it completely backward and what to do instead.

P.P.S. — Wondering why your black belts disappear after their test? Chapter 12 reveals the “Make Them a Student Again” system that turned this retention disaster into a profit center for the smartest school owners.

Also Available at

The Choice Is Simple…

WITH This System:

Transform Into the School You Always Envisioned

Build a team of 30-100 trained assistant instructors
Achieve a 1-2% monthly dropout rate (98% retention!)
Develop all your leadership from within your own students
Take vacations knowing your school runs smoothly
Increase to $300-500+ revenue per student
Work ON your business—strategy, growth, impact
Retain 90%+ of black belts through second and third degree
Build a sellable asset and a lasting legacy
Know you’re building something that will impact lives for generations

WITHOUT This System:

Continue Down the Path You’re On

Keep struggling as a lone wolf, teaching every class yourself
Watch students walk out the back door at a 5-10% monthly rate
Constantly stress about finding qualified instructors
Remain unable to take a vacation without everything falling apart
Stay stuck at $125-150 revenue per student
Work IN your business 60+ hours per week, never ON it
Lose most black belts shortly after first degree
Have no exit strategy, no legacy, just a demanding job
Wonder if you’ll still be doing this 10 years from now

Reviews, Success Stories and Testimonials.

Explore what our successful members are saying about us, and our service.

William Clark

Grand Master

A must-read for every instructor who dreams not just of teaching — but of leaving a legacy that endures!

After more than fifty years on the mat, I’ve had the honor of calling many martial artists friends, peers, and students — but few have shared the same relentless passion for our craft as Grand Master Stephen Oliver and Grand Master Jeff Smith. I’ve known these men for decades. We came up together in an era where teaching meant far more than running classes — it meant building character, families, and futures. Reading The Leadership Factory felt like sitting down with two old friends over a diet coke, reminiscing about the lessons we’ve learned and the mistakes we’ve made, all while rediscovering the fire that keeps us teaching year after year.
This book is not just another “how-to” manual for martial arts school owners. It’s a masterwork — a culmination of experience, wisdom, and love for the arts — written by two men who have lived it, breathed it, and bled for it.

Krista Wells

Owner and Master Instructor
Mercer Island Martial Arts
Mercer Island, WA

Thank you so much for this fantastic book!

I couldn’t stop reading it, even though I had heard you and Grand Master Smith say these things to us so many times; this book presents these fundamental concepts in a concise format. From the importance of keeping excellent attendance, making sure your students don’t drop out in the first 30 days, to building bench strength in your school through a robust leadership and instructor training program. I took notes, and I have some great ideas that I can implement right away.

Pat Worley,

10th Degree Black Belt
Founder – USA Karate

Thank you so much for this fantastic book!

Great information. If you are a new Martial Arts school owner or an old timer. There is tons of useful information. Why reinvent the wheel? Follow the proven path with time tested principles.

Marty Callahan

Chief Instructor
Shotokan Karate Leadership School
Santa Rosa, CA

Damn! I wish I had wrote this book!!

Just the chapter headings draw you in. The only metric that matters / The Attendance Card is your Crystal Ball / We don’t teach karate we create black belts / You are the gasoline in their Ferrari / Building Character That’s What Parents will pay for. I could go on. What decent instructor is not going to want to read this book! Congratulations Stephen and Jeff on a truly impactful manuscript.

Gemma Sheehan

If you had told me when I started that in one year I could go from 7–17K a month to 35–40K, with a record month at 50K, I wouldn’t have believed it.

I still have a long way to go, but I’m so excited for the journey. I can’t wait to see where I’ll be 1, 5, or 10 years from now. Having this group gives me strength and support I didn’t know I needed.

Thank you, Martial Arts Wealth Mastery, for being my secret weapon!

Bertrand Van Den Plas

Krav Maga in Auckland,
New Zealand

I’m genuinely grateful for how much their teaching has changed my perspective as an instructor.!

Master Stephen Oliver and Master Jeff Smith’s teaching gave me the confidence to launch my kids’ Krav Maga Program even though I had no prior experience, other than assisting in my karate school as a teenager more than 25 years ago.

I’m genuinely grateful for how much their teaching has changed my perspective as an instructor. I’ve only implemented a fraction of what they teach so far, yet the results have been transformative, and the room for growth ahead is huge. I’m truly excited about the future.

Dave Kovar

Founder and Chief Training Officer
Kovar’s Martial Arts

Get it, study it and watch your business grow.

Stephen Oliver and Jeff Smith understand every aspect of the Martial Arts business. There is a plenty for all of us to learn in their new book series. Get it, study it and watch your business grow.

Stephen J. Del Castillo

Founder and Master Instructor
Krav Maga Martial Arts
Tampa, FL

This book will be our new instructor training manual…

Grandmasters Oliver and Smith,
I must admit that I had mixed emotions reading your book. I mean, no doubt that it is chock full of valuable, powerful and actionable material. It’s a great book!
That’s what I had mixed emotions about. I was feeling jealous that someone could get a hold of this book for nothing, or almost nothing, and learn SOOOO much about running a great school! I mean, I’ve been studying with you in this mastermind for years to learn that stuff! (And I’m still working on mastering most of of it!)
But, seriously, it is a wealth of information for the serious school owner, and all professional martial arts instructors. It’s an easy read, with deceptively short chapters that are packed with powerful information. This book will be our new instructor training manual and a key tool for
use in training our instructors and future instructors in our Certified Instructor Training (CIT) Programs. For me it’s a welcome reminder of things I know but need to do more consistently, as well as a treasure trough of “how did I miss that?”
Thank you for the advance copy. All of Team KMMA will be reading it next. And I look forward o securing an autographed copy of the final version when it’s released. This will be one of those not a one time read, but a lifetime study.
Thank you for sharing your wisdom with so many.
Stephen Del Castillo, KMMA

Debi Theros

Level 10 Martial Arts College,
Indianapolis, IN

An extraordinary book from two extraordinary teachers!

“Extraordinary Teaching” by Grand Masters Stephen Oliver & Jeff Smith is nothing short of transformational. These two are the absolute best in the industry — and trust me, we’ve tried many. Within the first chapter, I found a solution to a challenge I’ve wrestled with for over two decades. Every chapter since has continued to elevate my confidence, expand my school, and boost our revenue.
This book isn’t just about teaching — it’s about mastering the art of leadership, business, and personal growth in the martial arts world. Grand Masters Oliver and Smith deliver wisdom born of real-world experience and decades of success.
If you own or aspire to own a martial arts school, this is a MUST-READ. Practical, inspiring, and actionable from start to finish.

Sherry Shaoling

Master Instructor
Wu Kung Fu

Just Wow!

I originally found Master Stephen Oliver’s book, “Everything I Wish I Knew at 22” and I have read and re-read it multiple times; the gems in that book are timeless and even though it was written decades ago, there is so much value within those pages.

I’m so thankful that now there’s even more treasure available from Master Oliver and Master Jeff Smith! Reading the first few pages I see ourselves depicted in the scenario with frightening accuracy; I at once feel…seen, not alone, and hopeful that there are answers to be had.
I NEED this book like I need air and although daunted, will most definitely benefit from the years of their collective experience and expertise. This is like a martial arts business owner’s Bible.

Lorenzo Trujillo

Ed.D.J., JD

This is a remarkable hallmark piece, offering profound insights into martial arts leadership.

It is a masterpiece on how to achieve excellence as a true Master of Martial Arts. Reading through this work reached deep into my own experiences — first as a student, and later as one of your Generals running a school. I have applied the lessons you shared in this work to my own life achievements as a Doctor of Education and Juris Doctor of Law. Congratulations!

Adam Lux

7th Degree Black Belt
D-Lux Karate
Detroid, MI

Do not wait get this book!

A true Martial Artist is always learning more. Grand masters Jeff Smith and Stephen Oliver’s book is made for you. Both of several decades of running their own schools while doing that helping other schools across the world grow. This book will help keep your current students and energize your new ones.
From drills to tips to make the class room that much better. If you are ready to take the next step to make your students and self the best they can be then do not wait get this book.
Both of several decades of running their own schools while doing that helping other schools across the world grow. This book will help keep your current students and energize your new ones. I have been known of them for 2 decades and working with them for over 1 decade from North America professional martial artist to know there personal group coaching. I have got the chance to train with them at live events across the United States. I have got to see first hand how much they care about everyone there work with.

Cezar Borkowski

Founder of canada’s Largest Multi-Dojo
Northen Karate Schools

This book is an invaluable resource for school operators and educators alike.

It seamlessly blends cutting-edge operational strategies with a focus on developing world-class martial arts students. The perfect synergy between sound business practices and martial excellence is truly inspiring.

James Theros

Founder/Master Instructor
Level 10 Martial Arts College Indianapolis, IN

This book is a gem.

Couldn’t stop reading. As I read each page I discovered why my school had been struggling and, more importantly, the steps I needed to plug the
proverbial holes in my bucket. Do yourself a favor and read it!

Master Pete Canavan

The Safety Sensei

Excellent information – just read the entire thing.

Gave me some additional perspective into the leadership and black belt aspects of how to grow leaders internally. Good luck with it!

Walter Anderson

Retired Chairman and CEO and Editor-in-Chief Parade Magazine, Largest Distribution of any Magazine in the world (over 35,000,000)

The book itself is leadership by example!

One day I was walking down Fifth Avenue in New York with Dick Stolley, a long-time friend.  He is the editor who created People magazine and he is the journalist who persuaded Zapruder to turn over the JFK assassination tape to Life magazine for publication.
Dick asked me a question: “How can I define quality?  I have to speak at NYU in an hour and I’m always asked that question.”
Well, no one had ever asked me either so directly.  So I answered spontaneously, “Quality in a communication has three characteristics:
Clarity, Authority and Substance.  1) Clarity: Is the message clear?  Is it easy to understand?  Is it what it says it is.  2) Authority: Does the work
have the voice of authority?  A reader or viewer will sense immediately whether a communication is or isn’t authoritative.  3) Substance: Did I learn
something I did not know before?
You and Stephen Oliver have written a work of quality.  It is easy-to-read, expert craftsmanship, and right on so many levels.  The book itself is
leadership by example.  It is thoughtful, practical, smart and an invaluable guide for anyone seeking success and not only financially.
If we can agree that a leader is a person who inspires in others an eager willingness to contribute…well, you have reinforced leadership page after
page. Your book should be a text in every MBA program.
I won’t cheat the reader, spill the goods, by repeating point after point. But let me lift two lines from your book:  “Sell-character, not karate.  The value parents will consistently see is the tangible improvement in their child’s discipline and respect at home and at school.”

Download your Digital Book.

FEEDBACK ABOUT STEPHEN OLIVER’S “SIX SIMPLE STEPS TO ADD 100 STUDENTS”

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Scott Sullivan

Master Instructor and Owner
Bam Bam Martial Arts
Houston, TX

How Stephen Oliver’s Book Transformed Our Martial Arts School.

Stephen Oliver’s “Six Simple Steps to Add 100 Students to Your School” is a game-changing manual for anyone looking to grow their martial arts school. As the owners of Bam Bam Martial Arts in Houston, Texas, we have seen firsthand the incredible impact of Master Oliver’s expertise. A true marketing genius and business expert, he has profoundly revolutionized our school. Whether facing a minor issue or a significant challenge, Master Oliver consistently provides well-thought-out and executable solutions.

This book is a testament to his expertise, offering a clear, step-by-step guide on how to rapidly increase student enrollment. In the summer of 2023, we set an ambitious goal to add 100 students to our school, and by following the strategies outlined in this book, we achieved it in a remarkably short period. Seven weeks in to Master Oliver’s plans, we hit 112 new students.

“Six Simple Steps to Add 100 Students to Your School” is not just theoretical; it’s a proven blueprint for success. Master Oliver’s understanding of business dynamics and his ability to translate complex marketing concepts into practical actions make this book an invaluable resource for martial arts school owners. If you’re serious about growing your school, this book is a must-read.

Norma Jean Candia

Personal Trainer, Exercise Specialist
Owner of 30 Minute Hit
El Paso, TX

Three feet from the gold.

This book is Gold!! If you have struggled to get grow your school, this book is a must. Grand Master Oliver cover all bases on growing your school and most importantly your schools gross. He has laid out the blue print on growing your school.

All that needs to be done is follow it. He teaches actual application not just theory. If you have felt like throwing in the towel for lack of students, DON”T!

Read this book, follow the steps and watch your school grow to unimaginable growth.

John Ramirez

Master Instructor
New Breed Academy
Santa Fe Springs, CA

A Must-Read Blueprint for Explosive Growth in Your Martial Arts School!”

Stephen Oliver’s “Six Simple Steps to Add 100 Students to Your School” is an absolute game-changer! As a martial arts school owner, I’ve always been passionate about teaching, but the business side of things often felt like a struggle. That all changed when I discovered this incredible book.

Master Oliver’s expertise is unmatched—his approach to business and marketing is both insightful and practical. It’s not just theory; it’s a proven blueprint for success.

Whether you’re just starting out or have been in the martial arts business for years, this book is a must-read. Master Oliver’s understanding of what it takes to succeed is amazing, and his ability to translate complex concepts into actionable steps is truly impressive. I cannot recommend this book enough if you’re serious about growing your school and taking it to the next level.

Don’t miss out on the opportunity to transform your martial arts school. This book has made a profound impact at our school and business, and I’m confident it will do the same for you!

Geoffrey Cielo

Master Instructor and Owner
King Tiger Martial Arts, Inc.
Virginia Beach, Virginia

Did you really just want to blow people’s minds?
I’m so glad I got a chance to sit down and read this in ONE SITTING! It covers literally EVERYTHING someone needs to do to get to ANY goal they want. Thank you for SHARING this! If ANYONE implemented 1/8th of what you have here, they’d grow right away.

Dan Kennedy

Marketing Strategist, Entrepreneur,
Famous Author of the
“NO B.S.” book series

I have known and worked with Stephen Oliver for many years and personally witnessed the profound impact he has on individual Martial Arts School owners, and on the industry as a whole. Maybe viewed by some as heretic, and by others as the deliverer of inconvenient, uncomfortable truths, it is undeniable that, with the school owners who have been mindset ready, he has brought a tested, proven, thorough business growth blueprint. And not just revenue growth, but growth in the owner’s pride and satisfaction with the way the greater income is created. My only criticism of his new book “six Simple Steps To Add 100 New Students” is that it is too comprehensive, and might be erroneously taken as “everything” when it is actually the new, solid foundation to build on.

Marty Callahan

Chief Instructor
Shotokan Karate Leadership School
Santa Rosa, CA

The best business decision you will ever make. In the past some of the people I knew from Shotokan Karate told me that it was impossible to earn a living from teaching karate. I disagreed. They didn’t like that and kicked me out of their association. I was determined to succeed. I tried other martial arts business development people but found them to be lacking. Then I came across Stephen Oliver. He had been vilified by the people I knew in Shotokan but I was determined to succeed and I was willing to listen to him to see if he knew what he was talking about. Other than finding my wife meeting him and deciding to work with him and his associates Grand Master Jeff Smith and Chief Master Greg Moody was the best business decision I have ever made. And this book that Stephen has now written just solidifies my decision even more. I strongly recommend that if you want your martial art program to succeed that you get this book and read it from cover to cover and then ready it again and act on what he is saying. And then joined his martial art business development group. You will never regret this decision.

Ran Zohar

Founder, Chief Instructor
Personal Power Martial Arts
Upper Dublin, PA

The ultimate “No BS” guide to marketing your martial arts school

Acquiring new students is the lifeblood of a martial arts school and with nobody does this better than Stephen Oliver, the O.G of martial arts marketing. This book is an easy to read, easy to implement guide to creating a consistent flow of new students. When you get this book you’ll discover effective tools and tactics from free and low-cost guerrilla marketing to the latest social media methods. You’ll learn how to strategically combine these tools to quickly fill your school. Simply put, If you need more students you need to get this book.

Greg Moody

Chief Master Instructor
8th Degree Black Belt
Business Educator and Coach

Stephen Oliver has written a book that every martial arts school owner needs!

It doesn’t matter what style you teach or how big your school is or whether you run 20 schools – you need this book! Grand Master Stephen Oliver covers everything you need to get more leads and more importantly high-quality members in the door. I especially love the many ways that he shows you how to market at little or no cost – but with the critical points (that just about every other so-called expert misses) that get you real results. If you’re marketing online, offline, with a small budget or a big budget – you will improve your marketing and your school with this book!