This is the resource library for martial arts, BJJ, and MMA school owners who are serious about building a real business. Every guide here comes from four decades of running and coaching million-dollar schools — Stephen Oliver, MBA — Founder and CEO of Mile High Karate and Martial Arts Wealth Mastery, CEO of NAPMA, and Publisher of Martial Arts Professional. A martial arts school owner since 1975, with his coaching team including Grandmaster Jeff Smith and Dr. Greg Moody. Pick the area you want to fix.
Everybody wants the magic pill. They want the one thing they can do to grow the school. But when you’re running a people-intensive, people-interactive business like a martial arts school or MMA Gym, there is no one thing. You need lead flow, follow-up, referrals, grassroots marketing, school outreach, social media, search, direct mail, retention, scheduling, enrollment systems, and staff development all working together.
— Stephen Oliver
The Eight Core Areas
- Martial Arts School Marketing — how to fill your school: ads, local SEO, referrals, events, and lead follow-up.
- School Growth — how to get more students, break plateaus, and scale revenue.
- Student Retention — how to reduce dropout and keep students to black belt.
- Pricing & Tuition — what to charge, raising rates, and profit benchmarks.
- Sales & Enrollment — how to sell memberships and run enrollment conferences that close.
- Staff & Hiring — how to hire instructors and build a school that runs without you.
- BJJ & MMA Gym Growth — membership growth, recurring revenue, and retention for combat sports academies.
- The Million-Dollar School Model — the math and systems behind a $1M school.
A live meeting is often the shot in the arm you need at exactly the time you need it. The teacher appears when the student is ready. You may have heard the same message before, but when you’re in the room, surrounded by other school owners, and focused on implementation, the relevant thing finally hits you. That’s when you go home and make the adjustment that changes your intros, your retention, your revenue, or your bottom line.
— Stephen Oliver
Start Here
Not sure where to begin? Get the free book that has helped thousands of school owners add students fast: FillYourSchool.com. Or, if you want a personalized plan for your school, book a free Personal Evaluation (a $1,297 value). Want proof these systems work? See real martial arts school case studies from our members.
The live meetings are always relevant. I leave with adjustments I can make immediately, and those changes help me increase intros, improve the bottom line, and grow revenue.
— William WongMartial Arts Wealth member
REAL CLIENT RESULTS: $16K→$59K/mo in 6 months · $100K+ months · 300+ student schools · $1M+ yearsOwner/coach-reported. Individual results vary.
“We were running in the low $20,000s per month… then last month we hit $109,000 in revenue.”
— Scott & Brandi Sullivan, Bam Bam Martial Arts, Houston, TX
“This program literally saved my career — from facing closure to a sustainable $100,000/month business.”
— Jason Purcell, Family Black Belt Academy, Seattle, WA
Call now for your FREE 1-hour strategy session with Stephen Oliver & World Champion Jeff Smith:
30 minutes with each — real, actionable steps to grow your school. Not a sales pitch. Prefer to pick a time online? Schedule your free evaluation →
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