Client Results: Real Martial Arts School Success Stories
Client Results: Real Martial Arts School Success Stories
See how martial arts school owners across the country used Stephen Oliver’s Martial Arts Wealth Mastery coaching to double and triple revenue, add 100+ students, and build million-dollar martial arts schools.
Proven Results for Martial Arts School Owners
The martial arts school owners below are real Martial Arts Wealth Mastery members who put Stephen Oliver’s proven systems for martial arts marketing, student enrollment, retention, pricing, and leadership programs to work — and transformed their schools and their lives. From a Muay Thai gym that jumped from $16,000 to $59,000 a month, to Brazilian Jiu-Jitsu and Taekwondo schools crossing the million-dollar mark, these client results show what’s possible when you follow a roadmap built specifically for the martial arts industry. Watch their video testimonials, then grab your free resources below to start growing your own martial arts school today.
“The Best Decision I Have Ever Made” — Scott Sullivan Doubles His Gross in 12 Months
Scott Sullivan — Bam Bam Martial Arts · Houston, Texas · Brazilian Jiu-Jitsu & Muay Thai
When BJJ and Muay Thai school owner Scott Sullivan joined Martial Arts Wealth Mastery, he was skeptical that a martial arts business coaching program could move the needle. One year later he had more than doubled his gross revenue — climbing from roughly $22,000 to over $50,000 a month — without changing a single thing about the way he teaches.
“One year later, it was the absolute best business decision I have ever made. I went from 22 to over 50 in 12 months — I more than doubled my gross. He doesn’t change what you teach, he just makes it better, because your students stay a lot longer.”Watch Scott Sullivan’s video →
From $16K to $59K a Month in Six Months — Ben Brown’s Muay Thai Turnaround
Ben Brown — Phase Three Muay Thai · Santa Rosa, California · Muay Thai
For 20 years, Muay Thai school owner Ben Brown struggled to push Phase Three Muay Thai past $16,000 in gross on a good month — a brutal grind in high-cost California. Within six months of joining Stephen Oliver’s Martial Arts Wealth Mastery group, Ben grew his martial arts school revenue to $59,000 a month, numbers he can prove on his financials.
“Within six months of joining the group I got my gross up to $59,000 — and I’m not making that up, I can show you the financials. It’s been life-changing. You have changed my life.”Watch Ben Brown’s video →
200 Intros in a Single Day — How One Lobby Event Filled a School’s Pipeline
Ken — Martial Arts Wealth Member School · Martial Arts
Like many martial arts school owners, Ken assumed that filling his enrollment pipeline would be hard — so he waited too long to try. When he finally ran a lobby marketing event at an Avengers movie premiere, it was a home run: 200 introductory appointments booked the first day, more than 100 the next, and 400 inquiries in the first month.
“The first day we had 200 intros set, and another hundred-plus the next day. In the first month we got 400 inquiries that we turned into introductions. There’s a lot that can be done — you just have to start doing it.”Watch Ken’s video →
On Track for a Million-Dollar Martial Arts School — While Changing More Lives
Jan Lapin — Middleburg Martial Arts · Middleburg · Martial Arts
School owner Jan Lapin of Middleburg Martial Arts had been a Martial Arts Wealth Mastery member for years when her monthly revenue climbed from the $40,000s into the $70,000s — with a million-dollar year now in sight. Years ago, even $50,000 a month felt impossible.
“When we started we were in the 40s; we’re in the 70s now and looking at doing a million dollars this year. The best part is we’re doing it while we’re helping people and changing lives.”Watch Jan Lapin’s video →
A Record Pandemic Year and a $1,000,000+ Martial Arts School in Joliet
Tim Harrison — TM Martial Arts · Joliet, Illinois · Martial Arts
While most schools were fighting to survive COVID-19, Tim Harrison of TM Martial Arts in Joliet, Illinois posted a record year — up about 6% in 2020 over 2019 — thanks to the direction of Stephen Oliver’s Martial Arts Wealth Mastery and Grandmaster Jeff Smith. Since then he has more than doubled his monthly revenue.
“With the direction we received from Martial Arts Wealth Mastery and Grandmaster Jeff Smith, we actually had a record year through the pandemic. Since then we’ve more than doubled our monthly revenue — well over $100,000 a month in 2023.”Watch Tim Harrison’s video →
$28K to $57K a Month — and a $90,000 December for One Leadership Mastery Member
Martial Arts Wealth Member — Leadership Mastery Member School · Martial Arts
After trying “several consulting groups and all kinds of things,” this veteran martial arts school owner finally found step-by-step systems with Stephen Oliver’s Leadership Mastery group. Monthly revenue nearly doubled from about $28,000 to $56,000–$57,000, and in one record December the school did over $90,000 in cash and more than $200,000 in receivables.
“When we started we were doing about $28,000 a month; now it’s $56,000 to $57,000. We had a December where we did over $90,000 in cash and over $200,000 in receivables — we never would have done that without this group.”Watch Martial Arts Wealth Member’s video →
From a Costly Expansion to a Million-Dollar School — Sebastian Mejias in Texas
Sebastian Mejias — Honor & Samurai Martial Arts · Frisco, Texas · Taekwondo, Brazilian Jiu-Jitsu & Weapons
Sebastian Mejias built Honor & Samurai Martial Arts in Frisco, Texas into a busy 200-student school, yet still couldn’t make a decent living — and a 2018 expansion nearly sank him. Humble enough to seek professional help, he joined the Martial Arts Wealth Mastery team and was promised he could build a million-dollar martial arts school.
“We went from grossing $25,000–$30,000 a month to $94,000 in February, and we grossed $900,000 last year. If you’re humble enough to study and do what they tell you, this program works — it changed my family’s life.”Watch Sebastian Mejias’s video →
$23K to $110K a Month — Tim Harrison’s 20-Year School Hits Seven Figures
Tim Harrison — TM Martial Arts · Joliet, Illinois · Martial Arts
Celebrating his 20-year anniversary, Tim Harrison of TM Martial Arts in Joliet, Illinois credits Stephen Oliver’s Martial Arts Wealth Mastery for taking his school from averaging $23,000–$25,000 a month to just short of $100,000 a month last year — and $110,000 a month so far this year.
“When we first joined the group we were averaging about $23,000 to $25,000 a month. Last year we averaged just short of $100,000 a month, and this year we’re averaging $110,000 a month.”Watch Tim Harrison’s video →
104 New Students in 83 Days — Scott & Brandi Sullivan’s Record Summer
Scott & Brandi Sullivan — Bam Bam Martial Arts · Houston, Texas · Brazilian Jiu-Jitsu
After a Colorado Martial Arts Wealth Mastery event, BJJ school owners Scott and Brandi Sullivan set an audacious goal: enroll 100 new students in 90 days during the “slow” summer months. They blew past it — 104 enrollments in just 83 days at their Houston Brazilian Jiu-Jitsu school.
“I set a scary goal — sign up 100 students in 90 days, over the slow summer. We’re 83 days in and we’re at 104 students. We hit the goal.”Watch Scott & Brandi Sullivan’s video →
“I Haven’t Even Scratched the Surface” — Scott Sullivan One Year In
Scott Sullivan — Bam Bam Martial Arts · Houston, Texas · Brazilian Jiu-Jitsu & Muay Thai
In this success story, Bam Bam Martial Arts owner Scott Sullivan reflects on his first year with Stephen Oliver’s program: he doubled his gross from $22,000 to over $50,000 a month without changing what he teaches, and believes he’s only getting started.
“I’ve gone from 22 gross to over 50 in 12 months — I more than doubled my gross, and I’m only one year in. This is by far the best business decision I have ever made.”Watch Scott Sullivan’s video →
There’s Always Another Level — Why Top Schools Stay Plugged In
Martial Arts Wealth Members — Inner Circle Coaching Call · Martial Arts
In this candid coaching-call moment, longtime Martial Arts Wealth Mastery members discuss a pattern they’ve all lived: thinking they’ve maxed out, hitting a plateau, then realizing that staying plugged in with quality mentoring is the only way to keep climbing. With members like Tim Harrison on track for $2 million within 18 months.
“No matter what level you hit, there’s always more — and the only way to get there is to have quality mentoring and direction. I’m going to be here as long as you guys are.”Watch Martial Arts Wealth Members’s video →
From Zero to $37,000 a Month in Nine Months — A Startup School in Washington
Heidi — Taekwondo School (startup) · Woodinville, Washington · Taekwondo
A former six-year U.S. National Taekwondo team member, Heidi reopened a brand-new Taekwondo school in Woodinville, Washington and, drawing on Martial Arts Wealth Mastery systems she’d used before, scaled it from zero to roughly $37,000 a month within her first nine months.
“I did all of the old numbers — basic, Black Belt Club, leadership — and last month, only eight or nine months in, I did $36,000. That’s within my first year of being open.”Watch Heidi’s video →
“It Cost Me Millions to Wait” — A Member’s Step-by-Step Revenue Breakthrough
Martial Arts Wealth Member — Leadership Mastery Member School · Martial Arts
This Leadership Mastery member spent years and several consulting groups searching for the next level before finding the specific, step-by-step systems inside Stephen Oliver’s Martial Arts Wealth Mastery. The payoff: monthly revenue nearly doubled from about $28,000 to $56,000–$57,000, with a record month exceeding $90,000 in cash.
“By not learning more about him years ago, I probably missed millions of dollars in income. Don’t let those first impressions keep you from something that can make you a ton of money.”Watch Martial Arts Wealth Member’s video →
Doubled to $36,000 a Month — and Outgrowing the Building in Rochester
Paul Gruschow — Rochester Kung Fu & Fitness · Rochester, New York · Kung Fu
In just about five months between Martial Arts Wealth Mastery meetings, this Rochester, New York Kung Fu and fitness school doubled its monthly average from $17,000–$18,000 to $36,000 — to the point of outgrowing its location and parking lot.
“We went from averaging $17,000–$18,000 a month to $36,000 this month, and we’re outgrowing our location and parking lot — good problems to have. I credit it all to Master Oliver and Master Smith.”Watch Paul Gruschow’s video →
“Black-and-White to Color” — 31-Year School Owner Sets a 50% Growth Goal
Steve White — Martial Arts School · Manchester, New Hampshire · Kenpo & Brazilian Jiu-Jitsu
With 31 years in the martial arts and experience across many consultants, Manchester, New Hampshire school owner Steve White says working hands-on with the Martial Arts Wealth Mastery group was like watching a black-and-white movie turn to color — finally seeing the details he’d been missing.
“It was almost like having a good understanding while watching a black-and-white movie — and now it became a color movie, with all the details I wasn’t thinking about. We set bold goals to increase our monthly growth by about 50% plus.”Watch Steve White’s video →
+$150,000 in Under a Year — Two-School Owner Paul Prendergast
Paul Prendergast — Kempo Martial Arts (two schools) · Brick & Toms River, New Jersey · Kempo
After 28 years in business and countless seminars, two-school Kempo owner Paul Prendergast of Brick and Toms River, New Jersey says Stephen Oliver’s Martial Arts Wealth Mastery group delivered what the others couldn’t: an increase of more than $150,000 in less than a year.
“I’ve been in business 28 years and been to a bunch of seminars, but Stephen Oliver’s Martial Arts Wealth Mastery group has increased my business over $150,000 in less than a year. I highly recommend it.”Watch Paul Prendergast’s video →
Fixing Retention — How Travis Tooke Keeps Students Longer in Houston
Travis Tooke — Team Mixed Martial Arts · Houston, Texas · Brazilian Jiu-Jitsu & MMA
Houston MMA and BJJ school owner Travis Tooke of Team Mixed Martial Arts had plenty of leads but “awful” retention before joining Martial Arts Wealth Mastery. Over the past year, the program’s simple, proven retention systems became his single biggest change.
“My retention was just awful before. The biggest change for me over the past year is retention — I’ve been able to keep students longer just by adding some pretty basic things.”Watch Travis Tooke’s video →
Generalized Advice vs. Real Know-How — A Member’s Step-by-Step Win
Martial Arts Wealth Member — Leadership Mastery Member School · Martial Arts
This Leadership Mastery member tried every consulting group he could find before discovering what set Martial Arts Wealth Mastery apart: not generalized information, but a step-by-step process for actually executing in a martial arts school. The result was revenue rising from about $28,000 to $56,000–$57,000 a month.
“It’s not just generalized information — they really know how to do stuff, step by step. The benefit I’ve gotten is enormous: hands down, top-notch, second to none.”Watch Martial Arts Wealth Member’s video →
Building a Kids’ Leadership Program — Jeff Paterson in Portland
Jeff Paterson — Northwest Fighting Arts · Portland, Oregon · Mixed Martial Arts
Portland, Oregon MMA school owner Jeff Paterson of Northwest Fighting Arts has been an Inner Circle member for about three years, pulling valuable, implementable systems from every event. His biggest wins have come from strengthening his children’s program and building a kids’ leadership program.
“Every time I’ve been in, I’ve gotten really valuable information. The guys really know their stuff on how to implement systems in the school — I highly recommend it to anybody.”Watch Jeff Paterson’s video →
From a Failed Event to a Flood of Enrollments — Matt White’s Marketing Fix
Matt White — Martial Arts School · Martial Arts
Before joining Martial Arts Wealth Mastery, Matt White ran a big event with a huge turnout and zero enrollments, swearing off live events for good. One month after joining the group, his first water-gun event drew a third of the crowd — but converted nearly all of them into enrollments.
“Before this group I did a big event with a huge turnout and zero enrollments. A month after joining, I did our first water-gun event with a third of the people — and we got all those enrollments out of it.”Watch Matt White’s video →
Targeting 50% Growth and Six Figures — Dae Han Jo in New Jersey
Dae Han Jo — Taekwondo School · Randolph / Mendham, New Jersey · Taekwondo
After an Inner Circle live event, New Jersey Taekwondo school owner Dae Han Jo left energized by how deeply Stephen Oliver and his team cover the details — from program upgrades to delivering better service to students. He set a goal to grow his martial arts school by more than 50%.
“I learned so much — I love the way he touches all the details. I plan to grow over 50%, which could be over $100,000 in the next six months.”Watch Dae Han Jo’s video →
Growing With Purpose — Jan Lapin’s Journey Toward a Million-Dollar School
Jan Lapin — Middleburg Martial Arts · Middleburg · Martial Arts
Longtime Martial Arts Wealth Mastery member Jan Lapin of Middleburg Martial Arts grew her monthly revenue from the $40,000s into the $70,000s and now eyes a million-dollar year. For Jan, the best part of growing her school is that it lets her fulfill her original mission: helping people, building leaders, and teaching character.
“We were in the 40s; now we’re in the 70s and looking at a million dollars this year. The best part is we’re doing it while we’re helping people and making a difference in their lives.”Watch Jan Lapin’s video →
Doubled Income in One Month — Caris Brody’s Marketing & Renewal Wins
Caris Brody — TM Martial Arts · Joliet / Chicago, Illinois · Martial Arts
As program director at TM Martial Arts near Chicago, Caris Brody has attended multiple NAPMA events and applied the systems immediately. After the leadership boot camp, her school launched upgrade systems and literally doubled its income that month with a renewal blitz.
“We learned how to implement the upgrade systems, launched them, and literally doubled our income that month with our renewal blitz. We’ve added close to 50 students, and now we have the tools to add another 100.”Watch Caris Brody’s video →
From a $100K to a $150K School — Ram De Pena’s Leadership Breakthrough
Ram De Pena — Martial Arts School · Martial Arts
For school owner Ram De Pena, a Martial Arts Wealth Mastery event completely changed how he sees his school — leaving with 30 ideas ready to implement. Between live meetings his school grew from a $100,000 to a $150,000 operation.
“Our school went from a $100,000 school to a $150,000 school. We grossed $13,000 as opposed to $6,000 from the first meeting — it really made a big difference.”Watch Ram De Pena’s video →
$200,000 in New Growth Identified — Greg Macy’s Ripple Effect
Greg Macy — Ripple Effect Martial Arts · Fort Collins, Colorado · Taekwondo
Greg Macy joined NAPMA and the Inner Circle Peak Performers right after opening Ripple Effect Martial Arts in Fort Collins, Colorado — a decision he calls one of the best he ever made. He gained a circle of knowledge from hundreds of master instructors.
“I’ve easily identified areas that should generate over $200,000 of growth within just a matter of months. The return on investment we get from Inner Circle and Peak Performers — everything else is nothing in comparison.”Watch Greg Macy’s video →
Surpassing the Numbers She Never Thought Possible — Jan Lapin
Jan Lapin — Middleburg Martial Arts · Middleburg · Martial Arts
Jan Lapin of Middleburg Martial Arts has been with Stephen Oliver’s Martial Arts Wealth Mastery group for many years, growing from the $40,000s into the $70,000s per month and now pursuing a million-dollar year. Numbers that once seemed unreachable are now routinely surpassed.
“Years ago, $50,000 a month wasn’t even something I could believe we could do — and now we’re way surpassing those numbers.”Watch Jan Lapin’s video →
The Blueprint for a Million-Dollar Dojo by August
Martial Arts Wealth Member — Inner Circle Member School · Martial Arts
In this Inner Circle takeaway, a member lays out the exact game plan Stephen Oliver gave him to build a million-dollar martial arts school: sign up 100 students, secure 50 renewals, hold retention, and double the pipeline from 30 to 60.
“We’re going to be a million-dollar dojo by the end of August, and here’s how: sign up 100 students, 50 renewals, keep the retention — that’ll double our pipeline from 30 to 60. We started today.”Watch Martial Arts Wealth Member’s video →
500 Appointments in 8 Days — Scott Sullivan’s Live-Event Machine
Scott Sullivan — Bam Bam Martial Arts · Houston, Texas · Brazilian Jiu-Jitsu & Muay Thai
Houston school owner Scott Sullivan turned Martial Arts Wealth Mastery’s simple lobby-event script into a booking machine, generating over 500 introductory appointments in just eight days across seven live events.
“Over 500 appointments in eight days across seven events. The script is so simple it’s not hard to teach staff — they turned into rock stars. One of mine just turned 22 and ran it on her own.”Watch Scott Sullivan’s video →
$30K to a Record $71,000 a Month — Simon Chang in Georgia
Simon Chang — Brazilian Jiu-Jitsu & Muay Thai School · Columbus, Georgia · Brazilian Jiu-Jitsu & Muay Thai
Columbus, Georgia BJJ and Muay Thai school owner Simon Chang joined the Inner Circle with gross revenue around $30,000 a month and, within a year, hit a record high of about $71,000 — rapid, sustained growth he attributes to direction he simply didn’t have before.
“When I came, my gross was about $30,000. A few months ago we reached a record high of about $71,000 for the month. Before this Inner Circle I didn’t have a clue or direction — now I get guidance from the top minds in our business.”Watch Simon Chang’s video →
“This Is the Best Decision I Ever Made” — Scott Sullivan’s 12-Month Story
Scott Sullivan — Bam Bam Martial Arts · Houston, Texas · Brazilian Jiu-Jitsu & Muay Thai
In this testimonial, Bam Bam Martial Arts owner Scott Sullivan shares how one year inside Stephen Oliver’s program took his Houston school from $22,000 to over $50,000 a month — doubling his gross without changing what he teaches.
“I’ve gone from 22 gross to over 50 in 12 months. This is by far the best business decision I have ever made — and I haven’t even scratched the surface.”Watch Scott Sullivan’s video →
63 Appointments From a Single Event — Rob Atalick’s Turnaround
Rob Atalick — Nakkuma Academy · Martial Arts
Academy owner Rob Atalick calls his results with Martial Arts Wealth Mastery “pretty amazing,” booking 63 appointments from a single live event and growing his school to $30,000 a month gross — a figure that once seemed impossible.
“I did 63 appointments from one live event. We tripled our gross — we’re now hitting $30,000 a month, which back then seemed impossible. They opened my eyes and gave me the tools to do it.”Watch Rob Atalick’s video →
From 60 to 262 Students — Jason Purcell’s Million-Dollar Seattle School
Jason Purcell — Family Black Belt Academy · Seattle, Washington · Martial Arts
After COVID shut him down to about 60 students, Seattle school owner Jason Purcell of Family Black Belt Academy used Martial Arts Wealth Mastery’s birthday-party and marketing systems to rebuild to 262 students in two years — and is on track for $90,000 a month, up from $15,000 when he joined.
“When we first joined the group we were at $15,000; we’re on track for $90,000 this month. We went from 60 students to 262 in two years — and we believe we can triple this.”Watch Jason Purcell’s video →
Business Background Meets Martial Arts Know-How — Minton’s Black Belt Academy
Tiffany Wei — Minton’s Black Belt Academy · Terre Haute, Indiana · Taekwondo & Krav Maga
Tiffany Wei, a staff member at Chief Master Phil Minton’s Black Belt Academy in Terre Haute, Indiana, came from a business and marketing background and had attended many conferences — but found the Martial Arts Wealth Mastery live event uniquely valuable because it’s tailored to the martial arts industry.
“I’ve attended numerous conferences through the years, and this one was handled in a very positive, upbeat, informative manner. I learned so much about the martial arts industry in particular.”Watch Tiffany Wei’s video →
$143K to $487K a Year — Jason Purcell’s Pricing & Value Transformation
Jason Purcell — Family Black Belt Academy · Seattle, Washington · Martial Arts
Seattle school owner Jason Purcell was scraping by at $5,000–$10,000 a month, charging just $85, terrified to raise prices with a competitor charging $60 right below him. Stephen Oliver taught him that price is the perception of value — and helped him raise tuition to $250 a month.
“When we joined we brought in about $143,000 for the year. Last year we did $487,000. We went from $85 a month to $250 a month — and we’re becoming a million-dollar school very quickly.”Watch Jason Purcell’s video →
Behind the Scenes: A World-Class Intro Tour in Rochester, New York
Paul & Dominica Gruschow — Rochester Kung Fu & Fitness · Rochester, New York · Kung Fu
In this behind-the-scenes school tour with Grandmaster Jeff Smith, Rochester Kung Fu school co-owner Dominica Gruschow walks through the exact introductory and enrollment experience that drives the school’s growth.
“We’re all about respect and character, and we want that to start right at the door. I walk every prospect through our whole system — it’s how we convert and keep students.”Watch Paul & Dominica Gruschow’s video →
Two Ideas in 10 Minutes Paid for the Trip — Les & Jenni Edwards
Les & Jenni Edwards — ATA Taekwondo School · St. Louis, Missouri · Taekwondo (ATA)
St. Louis, Missouri Taekwondo owners Les and Jenni Edwards joined the Inner Circle to take their school above and beyond — and within the first 10 minutes of a seminar picked up two ideas that more than paid for the trip.
“We got two ideas in the first 10 minutes that totally paid for the trip and added a lot to our bottom line. Joining a coaching program like this is the best money you’ll ever spend — it takes all the guesswork out.”Watch Les & Jenni Edwards’s video →
30 Years In — How the Little Details Flooded David Grout’s School
David Grout — Martial Arts School · Martial Arts
With a 30-year-old school, David Grout had already tried birthday parties, events, and school outreach — but it was the small, specific details from Martial Arts Wealth Mastery that transformed results he’d once been terrible at.
“We’ve done all those things and were terrible at it in the past. Learning the little tiny details from this group has flooded our school. There’s plenty of grassroots stuff that just doesn’t cost much — it multiplies.”Watch David Grout’s video →
A Member’s Journey to a Million a Year — Sebastian From $25K to $85K
Sebastian Mejias — Honor & Samurai Martial Arts · Frisco, Texas · Taekwondo, Brazilian Jiu-Jitsu & Weapons
Sebastian Mejias details his full journey to a million-dollar martial arts school: from 200 students and a costly expansion that put him underwater, to humbling himself, raising prices, and stacking 200+ five-star reviews — growing to $85,000 a month.
“My gross last month was $85,000 — before COVID we were at $22,000–$25,000. We’re at almost 300 students with a student value of about $297. It has completely changed my life.”Watch Sebastian Mejias’s video →
315 Students in 2,900 Square Feet — Tim Harrison Triples His Revenue
Tim Harrison — TM Martial Arts · Joliet, Illinois · Martial Arts
From the floor of his Joliet, Illinois facility, Tim Harrison shows how he packs 315 students into about 2,900 square feet — generating over $100,000 a month. With the direction of Stephen Oliver’s Martial Arts Wealth Mastery, Tim more than tripled his revenue from $23,000–$25,000 a month.
“We have about 315 students in 2,900 square feet and generate over $100,000 a month. With the direction of Martial Arts Wealth Mastery, we’ve more than tripled our revenue in the same square footage, in the same town.”Watch Tim Harrison’s video →
120 Facebook Ad Leads in Under a Week
Martial Arts Wealth Member — Inner Circle Member School · Martial Arts
In this quick win, a Martial Arts Wealth Mastery member reports generating 120 leads from Facebook Ads in a little under a week — fully electronic and ready to feed live events and introductory appointments.
“In a little less than a week we got 120 leads from the Facebook ad, and it’s all electronic. Every 30 seconds is valuable to us — these systems get it done.”Watch Martial Arts Wealth Member’s video →
Behind the Scenes in Rochester: The Enrollment Systems That Grow Schools
Paul & Dominica Gruschow — Rochester Kung Fu & Fitness · Rochester, New York · Kung Fu
Grandmaster Jeff Smith tours a thriving Rochester Kung Fu school to reveal the repeatable enrollment and culture systems behind its success — the front-door bow, character stripes, honor walls, vision boards, and a structured intro-room presentation.
“We bow at the door, walk every guest through our character system and our honor walls, and present our programs in the intro room. These details are how we build value and enroll long-term students.”Watch Paul & Dominica Gruschow’s video →
Tracking Every Intro & Renewal Across Two Schools — A Multi-Location System
Multi-Location Member — East & West Harlem Schools · Harlem, New York · Martial Arts
In this working session, a multi-location member walks through the tracking systems that keep two Harlem martial arts schools organized — shared color-coded calendars, intro-stage tracking, and a highlighted renewal pipeline.
“We color-coordinated calendars across both locations so we can instantly see every appointment, first or second intro, and which school. Tracking everything much better is how we improve conversion and renewals.”Watch Multi-Location Member’s video →
20 Years Strong and Climbing Toward $2M — Inside TM Martial Arts
Tim Harrison — TM Martial Arts · Joliet, Illinois · Martial Arts
Grandmaster Jeff Smith visits TM Martial Arts in Joliet, Illinois on its 20-year anniversary for a behind-the-scenes look at Tim Harrison’s thriving school — packed classes and a culture built to retain. One of Martial Arts Wealth Mastery’s standout million-dollar schools now climbing toward $2 million.
“We’re celebrating 20 years today. With a level-three class going and all our black belt training students here, we’re proud of what we’ve built with Martial Arts Wealth Mastery.”Watch Tim Harrison’s video →
From $25K to a $74K Best Month — A Krav Maga Success Story in Florida
Stephen J. Del Castillo — Krav Maga School · Florida · Krav Maga
For more than a decade, this Florida Krav Maga school averaged $25,000–$35,000 a month — until the pandemic dropped it to $15,000. Rather than quit, the owners found Stephen Oliver’s “survive and thrive” coaching and turned crisis into breakthrough.
“For a decade we averaged $25,000–$30,000. After the pandemic we found Master Oliver, implemented what we learned, and now we consistently do over $50,000 — our best month was $74,000.”Watch Stephen J. Del Castillo’s video →
What Is a Million-Dollar Martial Arts School? The Real Numbers Behind It
Stephen Oliver — Martial Arts Wealth Mastery · Denver, Colorado · Martial Arts Business Coaching
In this behind-the-scenes coaching session, Stephen Oliver breaks down exactly what it takes to build a million-dollar martial arts school: roughly 300 active students at a $300–$500 average monthly revenue.
“300 students at $300 a month is a $90,000-a-month school — comfortably over a million dollars a year. First you raise the price and improve marketing, then retention and staffing. That’s the roadmap.”Watch Stephen Oliver’s video →
“This Stuff Works” — Why Belief and Simple Execution Win
Martial Arts Wealth Members — Inner Circle Coaching Call · Martial Arts
This Inner Circle wrap-up captures the mindset behind Martial Arts Wealth Mastery’s results. Members share their biggest breakthroughs — doing grassroots marketing, simplifying instead of overcomplicating, and conveying value so students stay.
“This works as long as we follow it. Everybody complicates it — it’s just do this. Once I absorbed it, I could put it into action. Best meeting so far — I learned a ton.”Watch Martial Arts Wealth Members’s video →
137 Leads, 25 Enrollments — Mastering Lead Tracking & Conversion
Stephen J. Del Castillo — Krav Maga School · Florida · Krav Maga
In this coaching breakdown, Stephen Oliver and Grandmaster Jeff Smith walk a Florida Krav Maga owner through analyzing his 137 leads and 25 enrollments — pinpointing exactly where each lead came from so he can double down on what works.
“If you get 137 leads, we know you should get 70–80 appointments, 50–60% to come in, and 50–60% of those to enroll. Track your marketing all the way through.”Watch Stephen J. Del Castillo’s video →
Free Resources to Grow Your School
Ready to add your next 100 students? Here is how I can help you, starting today:
- Get a FREE copy of Six Simple Steps to Add 100 Students to Your School at FillYourSchool.com.
- Get a FREE copy of Extraordinary Teaching at ExtraordinaryTeaching.com.
- Want a personal game plan? Call our office at 1-720-256-0208 and ask for Bob Dunne to set up a FREE school evaluation with Stephen Oliver.
Grow Your Martial Arts School With Proven Coaching
Martial Arts Wealth Mastery, founded by Stephen Oliver, is the martial arts business coaching program behind hundreds of the industry’s most successful schools. Whether you teach Brazilian Jiu-Jitsu, Taekwondo, Muay Thai, Karate, Kung Fu, Krav Maga, or mixed martial arts, our systems help you generate more leads, enroll and retain more students, raise tuition with confidence, and build a profitable, life-changing martial arts school.
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