How to grow a BJJ academy or MMA gym — membership growth, recurring revenue, retention, and pricing for combat sports. 🎥 Watch the BJJ & MMA Gym Business Growth playlist on YouTube.

The Four-Post Mat Method: Teach BJJ So White Belts Don’t Quit

White belts don't quit because jiu-jitsu is hard - they quit because nobody taught them base, reads, or how to feel progress. The Four-Post Mat Method is a beginner curriculum built to hold attrition under 2% a month.

The Full-Pipe System: How Scott Sullivan Scaled His MMA School

MMA school owner Scott Sullivan explains how the Full-Pipe Growth System took his school from a $20,000-a-month plateau to consistent $60,000-$80,000 months — and kept it growing straight through COVID.
,

How to Start a BJJ Academy or MMA Gym: What’s Actually Different From a Traditional School

What's actually different about opening a BJJ academy or MMA gym versus a traditional martial arts school — demographics, mat space, staffing, affiliation, insurance, and revenue model.
,

The Adult Martial Arts Market: Employer Outreach Is Your “Elementary School” for Grown-Up Enrollment

BJJ, Muay Thai, and adult fitness martial arts are booming, but most owners only know how to market to parents of kids. Here's how to translate your kids marketing playbook to the adult market, starting with the workplace.
, ,

Martial Arts School Insurance: The Complete Buyer’s Guide

What insurance coverage martial arts, BJJ, and MMA schools actually need — general liability, professional liability, accident coverage, abuse/molestation coverage — what it costs, and the questions to ask before you bind a policy.

MMA Is a Spectator Sport, Not a Student Pipeline: The Three-Filter Demand Test

Spectator popularity is not participant demand. Run every trend — MMA, BJJ, whatever's next — through the Three-Filter Demand Test before you bet your school on it.

MMA Didn’t Kill Traditional Martial Arts Schools — Confused Positioning Did

MMA didn't kill traditional martial arts schools — confused positioning did. Stephen Oliver explains why "who do I want to teach?" beats "what should I teach?" and how to build a million-dollar MMA, BJJ, or traditional school.

From $25,000 to $100,000 a Month: How a Serious BJJ/MMA School Scales Without Selling Out

How serious BJJ and MMA owners scale from $25,000 to $100,000 a month with the Mat-to-Million Method: pricing, enrollment, retention, acquisition.

BJJ Gym vs Traditional Martial Arts School: The Economics of Recurring Revenue and LTV

Most BJJ and MMA gyms under-monetize with low tuition, casual culture, and no upgrades. Here is the LTV and recurring-revenue math, and what to steal from traditional schools.
,

What’s Next: The Future of AI in Martial Arts & BJJ

Voice assistants, agentic booking, hyper-personalization, and more AI platforms are coming fast. Here is what's next for martial arts and BJJ schools, and how to prepare.