How to grow a BJJ academy or MMA gym — membership growth, recurring revenue, retention, and pricing for combat sports. 🎥 Watch the BJJ & MMA Gym Business Growth playlist on YouTube.

From $25,000 to $100,000 a Month: How a Serious BJJ/MMA School Scales Without Selling Out - Martial Arts Wealth Mastery

You Don’t Need a New Curriculum to Double Your Gross: The Two-Lever Growth System for BJJ and MMA Schools

A BJJ and Muay Thai school owner more than doubled his gross revenue in 12 months without changing a single technique on the mat. Here's the framework behind it.
What Makes an MMA School Highly Profitable: The 5-System Blueprint - Martial Arts Wealth Mastery

What Makes an MMA School Highly Profitable: The 5-System Blueprint

A highly profitable MMA or BJJ school isn't built on better fighting skill. It's built on five compounding business systems, from premium pricing to a staffing backbone that doesn't collapse when one person quits.
The Four-Post Mat Method: Teach BJJ So White Belts Don’t Quit - Martial Arts Wealth Mastery

The Four-Post Mat Method: Teach BJJ So White Belts Don’t Quit

White belts don't quit because jiu-jitsu is hard - they quit because nobody taught them base, reads, or how to feel progress. The Four-Post Mat Method is a beginner curriculum built to hold attrition under 2% a month.
The Full-Pipe System: How Scott Sullivan Scaled His MMA School - Martial Arts Wealth Mastery

The Full-Pipe System: How Scott Sullivan Scaled His MMA School

MMA school owner Scott Sullivan explains how the Full-Pipe Growth System took his school from a $20,000-a-month plateau to consistent $60,000-$80,000 months — and kept it growing straight through COVID.
How to Start a BJJ Academy or MMA Gym: What’s Actually Different From a Traditional School - Martial Arts Wealth Mastery
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How to Start a BJJ Academy or MMA Gym: What’s Actually Different From a Traditional School

What's actually different about opening a BJJ academy or MMA gym versus a traditional martial arts school — demographics, mat space, staffing, affiliation, insurance, and revenue model.
The Adult Martial Arts Market: Employer Outreach Is Your “Elementary School” for Grown-Up Enrollment - Martial Arts Wealth Mastery
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The Adult Martial Arts Market: Employer Outreach Is Your “Elementary School” for Grown-Up Enrollment

BJJ, Muay Thai, and adult fitness martial arts are booming, but most owners only know how to market to parents of kids. Here's how to translate your kids marketing playbook to the adult market, starting with the workplace.
Martial Arts School Insurance: The Complete Buyer’s Guide - Martial Arts Wealth Mastery
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Martial Arts School Insurance: The Complete Buyer’s Guide

What insurance coverage martial arts, BJJ, and MMA schools actually need — general liability, professional liability, accident coverage, abuse/molestation coverage — what it costs, and the questions to ask before you bind a policy.
MMA Is a Spectator Sport, Not a Student Pipeline: The Three-Filter Demand Test - Martial Arts Wealth Mastery

MMA Is a Spectator Sport, Not a Student Pipeline: The Three-Filter Demand Test

Spectator popularity is not participant demand. Run every trend — MMA, BJJ, whatever's next — through the Three-Filter Demand Test before you bet your school on it.
MMA Didn’t Kill Traditional Martial Arts Schools — Confused Positioning Did - Martial Arts Wealth Mastery

MMA Didn’t Kill Traditional Martial Arts Schools — Confused Positioning Did

MMA didn't kill traditional martial arts schools — confused positioning did. Stephen Oliver explains why "who do I want to teach?" beats "what should I teach?" and how to build a million-dollar MMA, BJJ, or traditional school.
From $25,000 to $100,000 a Month: How a Serious BJJ/MMA School Scales Without Selling Out - Martial Arts Wealth Mastery

From $25,000 to $100,000 a Month: How a Serious BJJ/MMA School Scales Without Selling Out

How serious BJJ and MMA owners scale from $25,000 to $100,000 a month with the Mat-to-Million Method: pricing, enrollment, retention, acquisition.