The 72-Month Program: Why Length Beats Price in Martial Arts Renewals
Every school owner in this industry argues about the monthly rate. Almost none of them ask how many months. At $497, a 12-month agreement is worth $5,964 and a 72-month agreement is worth $35,784 — same student, same rate, entirely different business.
How to raise your average student value without adding a single student
Most martial arts schools are priced by a version of the owner who was scared three years ago. The Student-Value Reset raises gross 40 to 60 percent with no new students, no new rent and no new ad spend.
Stop Nickel-and-Diming Your Students to Death: The Two-Asks Tuition Model for Martial Arts Schools
Why the best-run martial arts schools ask families for money only twice — at enrollment and at renewal — and how the Two-Asks Tuition Model raises revenue per student while cutting attrition below 2% a month.
Should Once-a-Week Students Pay Less? No — and Don’t Turn Them Away Either
"How much for just one day a week?" The two mistakes schools make with that question, why once-a-week and twice-a-week tuition should be the same price, and how one Florida academy turns one-day kids into two-day kids from the floor.
The Worst Place to Ask What to Charge Is the Machine That Read the Whole Internet
Ask an AI what a martial arts school should charge and it averages the people who are struggling. Every million-dollar owner on stage in Clearwater said the same thing: they raised prices too late. One of them left $2 million on the table.
Stop Comparing Your Prices: The Three-Gate Decision Sequence
Families decide in order: like the activity, trust the people, then fit the budget. Learn why competitor pricing is the wrong metric.
Martial Arts School or Daycare? The Identity Test for Pricing
If your after-school kids aren't on trial enrollment, rank cycles and a black belt path, you run a daycare. Use the Identity Test to claim premium pricing.
How to Turbo-Charge Your Results (Hint: Raise Your Prices)
The fastest way to turbo-charge your results is to raise your prices — and done right, higher tuition often increases enrollments. How to price for value and answer the doubters.
The Litchfield Park Lesson: Raising Prices 40% in a Foreclosure Market
When one member's close rate fell from 93% to 60%, Greg Moody told the story of his Arizona school in the 2008 housing crash: more marketing, a 40% price increase, every lost sale inspected, and a closing rate that didn't move. The downturn menu for martial arts schools.
The Two-Lever Lifetime Value System: The Only Two Numbers That Decide What Your Martial Arts School Is Worth
The lifetime value of a martial arts student is controlled by exactly two levers: monthly tuition and retention. Here is the math I run with school owners in our mastermind sessions — and the system that turns every enrollment into $5,000 or more.
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