The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Renewal Runway: How to Get New Students to Commit to Black Belt in the First Two Months

Most dropouts are decided in the first two to four months. The Renewal Runway is a five-stage system for getting new students to commit to black belt early.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Continuity Anchor: How to Hold Students Below 2% Monthly Attrition by Engineering Out Every Off-Ramp

Students quit through off-ramps you built: extra days, paused billing, missed testing, fees. Close them and hold attrition under 2%/month.
Stop Switching Suppliers: The 90 Percent Vendor Rule, Martial Arts Wealth Mastery
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Stop Switching Suppliers: The 90 Percent Vendor Rule

Why switching suppliers and agencies to save pennies costs martial arts schools money, and how to judge a vendor on results and owner time.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery
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Driving the Bus: Why Your Martial Arts School Can’t Outgrow You

Nick Okinas yelled "you're driving the bus" at me twenty times before it sank in. The ceiling on your martial arts school isn't the market, the rent, or the economy. It's the number of jobs you personally still hold, and here's the audit that proves it.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar

Score every fall and holiday lead source on impact versus effort with the Parthenon Scorecard, then turn booths, demos and referral events into booked appointments.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery
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The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat

Don’t hand trainees a whole class. Hand them a section, huddle before and after, and lengthen it until they run the full class.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The 4 P’s System: How to Add 100 New Students to Your Martial Arts School

Adding 100 new students to your martial arts school isn't about one hot marketing tactic — it's about fixing four things in the right order: Price, Promote, Present, and Preserve.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery
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The ‘Isolate Bases’ Referral Ask: How to Get Names at Enrollment

"Who do you know who'd like karate?" gets a blank stare. Ask about one circle at a time, like the child's third-grade class, the scout troop or the parent's team at work, and new families give you names. Scripts included.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

Assume They’re Telling You the Truth

A member pushed back hard this week: families lie about money, and it demoralizes the staff. He's not wrong. But you're going to be wrong sometimes either way — and only one direction of error costs you retention.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat, Martial Arts Wealth Mastery

The Gold-Pan Protocol: Answer Every Facebook Lead Before It Goes Cold

Most schools do not have a lead problem, they have a response problem. The Gold-Pan Protocol is a five-stage system for turning online leads into enrollments at a predictable cost.