Why Your Students Really Quit — and the Retention Standard Nobody Talks About

Why Your Students Really Quit — and the Retention Standard Nobody Talks About Retention is where schools are quietly won and lost, and almost nobody measures it honestly. So let me give you the standard I hold my members to, and then the…

The Marketing Parthenon: Why One Lead Source Will Sink Your School

The Marketing Parthenon: Why One Lead Source Will Sink Your School I led the charge on online marketing in this industry — I wrote the first book on internet marketing for martial arts schools back in 1999. So it’s a little ironic…

Stop Letting Your Competitors Set Your Martial Arts School’s Prices

Stop Letting Your Competitors Set Your Martial Arts School’s Prices If I could fix one number on most school owners’ P&Ls, it would be their pricing — and not because they charge too much. Almost everyone charges too little,…

The Three Things That Keep Martial Arts School Owners Broke

The Three Things That Keep Martial Arts School Owners Broke I’ve coached thousands of school owners over the years, and my schools enrolled more than 30,000 students. I once stood in a freezing convention hall in Atlantic City —…

How to Use AI in Your Martial Arts Business (and Where It Has No Place)

How to Use AI in Your Martial Arts Business (and Where It Has No Place) I use AI every single day, multiple times a day. I have it connected to our CRM, QuickBooks, our Facebook and Google ad managers, Google Analytics, and our WordPress site.…

Why Now Is the Best Time in History to Own a Martial Arts School

Why Now Is the Best Time in History to Own a Martial Arts School I’ve been in this business since the 1970s. I worked my way through Georgetown University running schools for the Jhoon Rhee Institute — in today’s dollars, a…

The Muay Thai Gym Business Model: Pricing, Programs, and Profit

How to build a profitable Muay Thai gym: recurring revenue, program structure, kids vs adults, and paid-in-full strategy, with results from Phas3 and Bam Bam.

How to Retain Black Belt Students: The Advanced-Retention System That Stops the Drop-Off

A huge number of schools lose students right after first-degree black belt. Here's the advanced-retention system - Black Belt Club, renew-before-the-test, and more - that keeps black belts training for years.

Lead Follow-Up Systems for Martial Arts Schools: Billing, Speed-to-Lead, and the CRM That Actually Converts

Build lead follow-up systems for martial arts schools that convert: bulletproof billing, speed-to-lead, voice AI, and the CRM features that actually matter.

How to Use AI to Write a Parent-to-Parent Testimonial Letter for Your Martial Arts School

A parent-to-parent testimonial letter outsells anything you can write about yourself — and you can build one in an afternoon. Here's the exact step-by-step process for using Claude or ChatGPT to turn your school's testimonials into a high-converting sales letter.