How to market a martial arts school and fill it with students — ads, local SEO, referrals, events, and lead follow-up. 🎥 Watch the Martial Arts School Marketing playlist on YouTube.

Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery
,

Get Your Number Into the Parent’s Phone: Why Leads Don’t Answer, and What to Do About 2 a.m. Leads

Most parents don't ignore your calls because they're not interested. They don't recognize the number. How to get your school saved in their phone with tap cards and vCards, the one-voicemail-a-week follow-up rule, and how to answer leads that arrive overnight.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

The Five-Percent Parthenon: What’s Actually Working Now to Grow a Martial Arts School

There is no single marketing tactic that grows a school. Top operators run twenty lead sources at once and fix the missing five percent that decides whether each one produces enrollments or nothing at all.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

The Break-Even Throttle: How Much Should a Martial Arts School Spend to Get a New Student?

Learn the five-step Break-Even Throttle: value an enrollment, set a break-even ceiling, seal lead-follow-up leaks, and scale ad spend until the next student costs too much.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

Who Is Your Real Competition? (Hint: Not Other Martial Arts Schools)

Your competition isn’t the school across town — it’s every other use of a family’s time and money. Why price signals quality and how to sell value instead of competing on tuition.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery
,

Movie Theater Promotions: A Holiday Playbook for Schools

How martial arts schools run movie theater lobby promotions: picking the blockbuster, winning the manager, booth setup and December follow-up.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

The Twenty-Activity Engine: How Martial Arts Schools Fill Up With Marketing Volume

Most schools run two or three marketing activities a month and wonder why enrollment stalls. Stephen Oliver's Twenty-Activity Engine shows how to plan, run, and track twenty.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use

The ratio chains I coach to for live events, PE teacher for a day, birthday parties, rack cards and referrals: from 120 leads to 25 enrollments at a busy event, and 500 kids to about 33 students at one elementary school.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

What a martial arts lead actually costs and how many you need

A martial arts lead costs about $25 on paid social and an enrollment runs $200 to $400 all in. Here is the Hundred-Lead Pillar Stack, the offer design behind it, and when to hire your ad account out.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

Martial Arts Lead Generation: The Community Lead Engine

The exact lead-generation system to fill your martial arts school: where to find leads, how to capture them, the 48-hour booking rule, and the referral engine that compounds it all.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery

Test Online, Then Print: How to Split-Test Your Martial Arts Marketing

A fair postcard test needs roughly 86,000 pieces per version to separate a 0.5% response from 0.6%, which no local school mails. Here's my Prove It, Then Print It method: find the winner on Facebook, then put it on door hangers and postcards.