Case Study: How Riley Fyfe Took Grimsby Karate From $6,000 to $50,000 a Month
How a small-school owner in Ontario shifted his belief about what was possible and grew Grimsby Karate from roughly $6,000 a month to about $50,000 a month.
Entries by Stephen Oliver
From the $700Ks to $1.2 Million: How Krista Wells Turned Pricing and Renewals Into a Cash Machine at Mercer Island Martial Arts
How Krista Wells used renewal blitzes, premium pricing, and live events to grow Mercer Island Martial Arts past $1M in three months and finish a year at $1.2M.
From $7.42 to $1.3 Million: How Scott & Brandi Sullivan Built Bam Bam Martial Arts Into a Houston Powerhouse
How Scott and Brandi Sullivan grew Bam Bam Martial Arts from a $7.42 start to $1.3M gross in a 2,400 sq ft second-floor Houston school — a 63% net margin on part-time hours.
From Struggling to Million-Dollar Martial Arts School
The mindset and systems behind the million-dollar school. Here is the 5-pillar Million-Dollar School Blueprint that gets you there.
The Owner Leverage System: Buy Back Your Time and Build a $1M School
Most martial arts school owners are drowning in tasks they shouldn’t be doing. The Owner Leverage System gives you a four-step framework to eliminate low-value work, build team-run systems, and reclaim your time — so you can lead, grow, and actually live the life you built the school for.
The Student Value Equation: Hit $100K–$150K Months
Top 1% schools reach six-figure months by maximizing student value, not chasing headcount. Here is the Student Value Equation.
Live Event Booth Marketing: The Enrollment Engine
Turn any booth, fair, or school visit into a steady stream of new students with the four-stage Live Event Enrollment Engine.
Fix Your Enrollment Ratios: The Conversion Math System
Your enrollment ratio is the single most controllable lever in your martial arts school’s growth. This guide walks through the four-rung Conversion Math System — lead to appointment, appointment to show-up, intro to enrollment, enrollment to Black Belt — with real benchmarks, scripts, and pricing numbers to hit 80%+ close rates.
The Four-System Game Plan: Fix Retention, Renewals, Staff & Enrollment
Most martial arts schools don’t have a growth problem — they have a systems problem. Fix the four core systems of retention, renewals, staff development, and enrollment follow-up, and your school grows predictably without spending more on advertising.
Add 100+ Students This Summer With Karate Kid Marketing
Use a cultural movie moment plus grassroots guerrilla marketing to add 100+ students over the summer with the Cultural Moment Lead Engine.
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