The Program

The Martial Arts Wealth Mastery Program

The complete marketing, sales, operations, staff-development, and leadership system Grand Master Stephen Oliver — “The Millionaire Maker” — and seven-time World Champion Grand Master Jeff Smith use to help martial arts school owners triple and quadruple their net income, without burning out or reinventing the wheel alone.

Not a course. Not a stack of DVDs and PDFs. A live peer group, a personal mentor-coach, and a proven curriculum — built the same way your own martial arts training was: with a teacher, a system, and people striving alongside you.


What It Is

An Educational Process, Not a Quick Fix

The Martial Arts Wealth Mastery program helps martial arts school owners who are already operating profitable schools multiply their results with SMART marketing systems, proven operations systems, world-class staff development and management systems, hyper-effective sales systems, and much more. It’s organized the same way a professional martial arts school is — a simple progression with powerful outcomes, built around each owner’s skill, ability, and desire for excellence.

One important note: even though members often see BIG improvements quickly, this is a process, not a quick fix. It’s an educational journey where you benefit from a similarly motivated peer group alongside a focused, highly skilled teacher — and it is explicitly not about piling more “stuff” into your inbox. There’s a comprehensive, well-designed curriculum built to help you master Influence, Marketing, and Leadership — and, most importantly, implementation.


The Mission

Our Explicit Mission for Every Member

To move each and every Martial Arts Wealth Mastery member to success in their profession of teaching martial arts. Clearly, that achievement includes:

  • Having an incredibly positive impact on their students. Growth in revenue only matters if it comes from better instruction and a stronger student experience.
  • Mastering recruiting to insure a constant flow of new students. Systems that fill your school predictably, not sporadically.
  • Achieving a personal income in the Top 1% of our Industry. Radically improved lifestyle, not just a bigger top line.

What Makes It Different

Three Elements You Won’t Find Together Anywhere Else

1
A Powerful Peer Group

Fellow successful Martial Arts Wealth Mastery members ranging from the top 1% of MMA schools to multi-million-dollar multi-school owners to some of the most successful “transported after-school care” operators in the world. You meet face-to-face on a quarterly basis for two-day Master-Mind sessions, plus teleconference or webinar sessions in between.

2
A Mentor-Coach

Peak achievement requires a teacher. You’re personally coached by “Millionaire Maker” Stephen Oliver, with support from World Champion Jeff Smith, Sr. Master Greg Moody, Bob Dunne, and the rest of the team — reviewing your results in real time and pointing out opportunities you can’t see from inside your own school.

3
A High-Level Curriculum

Sales and persuasion at the highest level, targeted specifically at our industry, plus the most sophisticated and effective marketing on the planet. You’ll be on the leading edge — sometimes the bleeding edge — of what actually works in martial arts school growth right now.


How It Works

Specifically, How Do We Work Together?

This isn’t a once-a-year seminar. It’s ongoing, iterative support — live, recorded, and on-demand — so you’re never left confused or overwhelmed and no question goes unanswered.

Weekly Zoom Mastermind Calls

Fully interactive live meetings facilitated by Stephen Oliver, Jeff Smith, Bob Dunne, and Greg Moody. Every question answered — no stone left unturned. All sessions are recorded and available immediately.

Secret Members-Only Forum

Between live meetings, the entire team is continually available in a private discussion group where members share results and solve challenges together, day to day.

Two-Day Quick-Start Mastermind

Face-to-face sessions typically held spring and fall in Evergreen or Golden, Colorado — plus “Behind the Scenes” benchmarking trips to places like Walt Disney World, Harvard Business School, and the U.S. Naval Academy.

Annual Marketing Bootcamp

The industry’s most elite marketing bootcamp — a live, hands-on session built around creating your own plan to add 100 new students in 6–8 weeks.

New Member Quick-Start

Small-group Zoom sessions that walk you through marketing, sales process, renewal methods, tuition pricing, systems design, software implementation, and online methods from day one.

Monthly Millionaire Smarts Lessons

Every month, Success Coach Lee Milteer delivers lessons on success thinking, entrepreneurial skills, achievement mindset, and time management.

Members-Only Private Website

Every mastermind meeting, video call, and support resource is recorded and archived at MartialArtsWealthMember.com for your team to reference or use in staff training.

Day-One School Evaluation

Each new member sends a full “box” of information for a thorough analysis with Member Services and Support Director Bob Dunne — locating missing and hidden opportunities for big revenue growth starting immediately.


A Small Sample of Recent Mastermind Locations

🏰 Walt Disney World — Mastering Outstanding Customer Service
🎓 Harvard Business School — Benchmarking Excellence in Education
🎖️ U.S. Military Academy, West Point — The Art & Science of Leadership
U.S. Naval Academy, Annapolis — Business & Leadership Training
🏨 Hotel del Coronado — Management & Systems Mastery
🌊 Clearwater Beach, FL — with former NYC Police Commissioner Bernard Kerik
Annapolis Mastermind
Annapolis Mastermind
Annapolis Mastermind
Annapolis Mastermind
Annapolis Mastermind
Annapolis Mastermind
Annapolis Mastermind
Clearwater Beach Mastermind
Clearwater Beach Mastermind
Clearwater Beach with Bernard Kerik
Clearwater Mastermind Meeting
Clearwater Mastermind Meeting
Hotel del Coronado Mastermind
Martial Arts Wealth Mastery Team in Clearwater
Virginia Beach Mastermind
Virginia Beach Mastermind
Virginia Beach Mastermind
Virginia Beach Mastermind
Virginia Beach Mastermind
Virginia Beach Mastermind
Lee Milteer at Virginia Beach Mastermind
Virginia Beach Mastermind
U.S. Military Academy West Point Mastermind
U.S. Military Academy West Point Mastermind

Your Coaching Team

Who’s Actually Helping You Every Step of the Way

Founder & Lead Coach

Grand Master Stephen Oliver

Grand Master Stephen Oliver, MBA

“The Millionaire Maker” · 10th Degree Black Belt

Opened his first school in 1975 and has continuously operated Mile High Karate in Denver since 1983 — broke the $1,000,000-a-year barrier in 1985 and has made a six-figure-plus personal income for over 26 years strictly from schools. Personally conducted over 500 enrollment conferences in the past three years alone. Holds an MBA with a marketing focus and continues to run schools from Washington, D.C. to Denver, Fresno, Miami, New Zealand, and Australia.

World Champion & Coach

Grand Master Jeff Smith

Grand Master Jeff Smith

10th Degree Black Belt · 7-Time World Champion

The first PKA World Light-Heavyweight Kickboxing Champion, crowned in 1974, and the first recipient of the Bruce Lee Award. A long-time multi-school owner himself, Jeff co-facilitates every weekly mastermind call and the annual Marketing Bootcamp, and leads “Behind the Scenes” leadership trips including sessions at the U.S. Naval Academy.

Member Services & Support Director

Bob Dunne

Bob Dunne

Business Development Expert

Runs the complete member walk-through of systems and resources, starting with a thorough evaluation of your school on day one. Your direct point of contact for scheduling, onboarding, and ongoing support. Reach him at (720) 256-0208.

Master Instructor

Sr. Master Greg Moody

Sr. Master Greg Moody, PhD

American Taekwondo Assoc. Instructor of the Year

Holds a Ph.D. in Curriculum and Instruction with a specialization in special education and psychology. His schools were selected the Nation’s #1 Schools every year from 1999–2006. Co-facilitates weekly mastermind calls and works directly with members on curriculum, instruction, and staff development.

Performance Coach

Lee Milteer

Lee Milteer

Founder, Millionaire Smarts®

Performance and productivity coach, author, and TV personality who has counseled over a million people. Delivers members’ monthly lessons on success thinking, achievement mindset, and time management — and has shared the stage with Tony Robbins, Zig Ziglar, and Brian Tracy.

The Martial Arts Wealth Mastery Team in Florida

The Martial Arts Wealth Mastery Team


Is This For You?

Two Paths Into Martial Arts Wealth Mastery

We built two on-ramps because “already grossing $1,000,000” and “just starting to grow” are two very different problems that need two very different first steps.

Path One

Martial Arts Wealth Mastery Mastermind

For established, full-time professional school owners ready to triple or quadruple their net income.

  • You’re already running your school as a full-time professional — not a hobby alongside a day job.
  • You’re doing a lot of things right, but you’re ready for the next big leap in results, staffing, and lifestyle — not looking for a “lifeboat.”
  • Your peer group ranges from strong, fast-growing single schools to $500,000–$1,000,000 operators to $1,000,000+ multi-school owners — most new members work their way up through the tiers together.
  • You’re capable of at least a 10-to-1 return on the time and money you invest, and you’re willing to implement aggressively.
Path Two — New

Small School Accelerator

For schools currently under $10,000 a month — the on-ramp into Wealth Mastery.

  • A grassroots-marketing jump-start built to rapidly grow your school in 6 weeks to 90 days, with six live 60–90 minute sessions covering everything from getting in front of your first 100 prospects to guerrilla and online marketing.
  • Every session is recorded with a full transcript, plus access to the “Members’ Only” discussion forum, the Ultimate Referral Machine, and the complete Fill Your School program.
  • Built for schools without the budget for major ad spend — the focus is on things you can implement immediately, at minimal cost.
  • Graduates move directly into the full Mastery Mastermind once they’re running as a full-time, established operation.
Riley Fyfe, Grimsby Karate
Riley Fyfe · Grimsby KarateStarted in the Accelerator and grew from roughly $6,000 to about $50,000 a month.
Gemma Sheehan, Girls Who Fight
Gemma Sheehan · Girls Who FightGrew a women-only school from $7,000 to $31,000 a month, working three days a week.

Rules for Acceptance

What We Look For in Every Member

  • A proven willingness to “empty your cup” and implement proven success systems.
  • A willingness to share cooperatively with other members to help them grow, plus a deep commitment to the confidentiality of any proprietary or sensitive information you’re entrusted with.
  • Honesty and personal integrity.
  • A proven sincerity in promoting martial arts and developing students to their highest potential.
  • A willingness to get out of bed and get to work. None of this works if you aren’t willing to implement aggressively.

Finally, to be frank — we have a “no-assholes” rule. It’s essential that every member enhance the experience of their peers and be a joy to work with. We only accept members our team is excited to help grow and can feel proud to stand behind.


The FORGE System

The FORGE System: Our 5-Part School Development Framework

For 40+ years we have installed the marketing, enrollment, pricing, retention and staffing systems that build real seven-figure martial arts businesses — for traditional schools and modern combat sports gyms alike. We call it The FORGE System: Flow, Onboarding, Renewal, Growth and Elevation — one complete operating system instead of five separate services.

Most consultants can help you get more leads. Some can teach better classes. A few can fix your pricing. Martial Arts Wealth Mastery is the only organization that has built one complete, named system — The FORGE System — that does all of it together: attracting the right families, converting them with integrity, keeping them for years, growing their lifetime value, and turning your best students into the instructors and leaders who run your school’s future. This isn’t a bundle of services. It’s the operating system behind schools already doing $500,000 to $1,000,000+ a year.

🎯

Flow System

Stephen Oliver’s complete “Parthenon System:” Referral systems, live events, grassroots marketing, school and corporate outreach, SEO, Google, Meta, Retargeting + AI lead systems — martial arts school marketing that never stops feeding the Forge.

🤝

Onboarding System

Proven system to welcome each new prospect into your family. To build immediate rapport and share the value of your program. A process that converts those who are a good fit into life-long students.

📈

Renewal Engine

Incredible new student onboarding, tracking systems, and relationship building systems and proprietary danger-month student retention systems that keep members enrolled for years, not months.

💰

Growth Ladder

A clear path for your students to move through the ranks. To gain in commitment and enthusiasm. And, ultimately grow into leadership positions in your school.

👥

Elevation Pipeline

Comprehensive student development systems, leadership training, and instructor pipelines that create an endless pipeline of support team.


Results From Real Members

In Their Own Words

JP

“When we first joined, we were making at most $15K per month. We are now making over $70K per month and should be at $100K easily within six months! This group is incredible and I can’t recommend them enough.”

Jason Purcell

Family Black Belt Academy, Seattle, WA

SD

“We joined during the pandemic, at a time when the investment was counterintuitive since my income had been cut in half. With their help we were back on track quickly and have doubled our pre-COVID revenue — 4x where we were when we started.”

Stephen J. Del Castillo

Martial Arts Wealth Mastery Member

OK

“Last year was amazing. The mental growth and gaining of emotional peace when it comes to finances is priceless. Ability to serve more people in more ways is the most rewarding outcome of our relationship with Wealth Mastery.”

Olga Keith

Martial Arts Wealth Mastery Member

BB

“Our first month doing Leadership, and we went from consistently hovering around $60K to $70,670 in one month. And I think it’s getting easier.”

Ben Brown

Phas3 Muay Thai

JG

“Enjoyed three days of business and leadership training at GM Stephen Oliver’s mastery seminar at the United States Naval Academy — full of the most up-to-date leadership strategy, management, and marketing skills.”

John Godwin

Martial Arts Wealth Mastery Member

EW

“$1,200,000 a year MMA/BJJ school, 850+ students across two locations — the masterminding with operators bigger than me is what moved me from working in the business to working on it.”

Professor Eric Williams

Martial Arts Wealth Mastery Member


Who Is Stephen Oliver?

Why Listen to Him and Not the Other “Gurus”?

In our industry, most of the truly successful people spend their time growing their staff, students, and net profit — not sharing their secrets. Here’s what separates this program from the crowd of pretend experts:

“I opened my first school in 1975. I’ve operated a large school operation, taught thousands, and run every aspect of a school — and I can teach you step by step, item by item, how to replicate my success without the brain damage.”

— Grand Master Stephen Oliver

Still In The Trenches

Personally conducted over 500 enrollment conferences in the past three years alone — nose to nose, belly to belly. Meets weekly with school owners, managers, and instructors solving today’s real problems.

A Real Martial Artist

Training since 1969 under Jhoon Rhee alongside World Champions Jeff Smith and John Chung. Promoted to 10th Degree Black Belt by Jeff Smith himself — not an outsider telling martial artists how to run a martial arts school.

Duplicatable Systems

Nearly 100% of teaching, marketing, and sales across his schools has been carried out by employees and franchise operators — not personal charisma. Backed by an MBA with a marketing focus and a bevy of MBAs and PhDs who’ve analyzed the business.


Questions Before You Apply

I’m not full-time yet — is there a path for me?+
Yes. If your school is grossing under $10,000 a month, start with the Small School Accelerator — a focused, inexpensive, 6-week jump-start built to add 100 students and get you to full-time, established-operator status. From there, most owners move directly into the full Mastermind.
How much time does this take each week?+
Plan on one weekly live Zoom mastermind call, plus whatever time you spend implementing between calls. Everything is recorded, so if you can’t make a session live, you can catch it — or use it for staff training — afterward.
Do I have to travel for the in-person sessions?+
The two-day Quick-Start Mastermind sessions (typically spring and fall in Colorado) and periodic “Behind the Scenes” trips are optional but highly recommended — most of the ongoing coaching happens live over Zoom and in the members-only forum, so you’re never dependent on travel to stay on track.
What does the program cost?+
Investment is discussed on your evaluation call, once we understand your school and where you fit. What we can tell you upfront: we only accept members we believe are capable of at least a 10-to-1 return on the time and money invested.
Should my spouse or business partner be involved?+
Yes — if they’re involved in decisions about your school, include them on your evaluation call and make sure they’ve reviewed this page before that conversation.
Are you a marketing agency?+
We’re not a narrowly focused agency placing an ad or two on Meta or Google — often creating a trickle or flood of flakey, low-converting, non-serious “opt-ins.” We create a “Parthenon of Marketing” that fills your school while installing Martial Arts Wealth’s complete business coaching and growth systems. Lead flow matters, but so do tuition structure, enrollment processes, student retention, staff development, renewals, leadership programs, and owner freedom. Read the full breakdown: Why Agencies Fail You →
Will this turn my academy into a McDojo?+
No. The goal is to build a stronger business without destroying the culture that makes your academy valuable. Better pricing, retention, and systems protect your mat culture — they don’t cheapen it. The McDojo Myth → learn more

See the Proof for Yourself

Before you take our word for it, hear it from the members. Real school owners, real numbers, real transformations — explore the feedback, the case studies, and the results.

Questions first? Call or text Bob Dunne directly: (720) 256-0208