Free video training for martial arts school owners from Grand Master Stephen Oliver, 10th Degree Black Belt and founder of Martial Arts Wealth Mastery. Each lesson covers one part of growing a school: enrollment, marketing, retention, pricing, and staff and systems. New lessons go up on YouTube every week.

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Start here: why schools lose leads before they enroll

If you watch one lesson first, make it this one. Most schools don’t have a lead problem; they lose families between the first inquiry and the first lesson.

Watch the full playlist: Enrollment & Sales for Martial Arts Schools →

Marketing and lead generation

Events, referral days, direct mail and online ads: where to spend your marketing time and how to book the appointment on the spot.

Watch the full playlist: Martial Arts School Marketing & Lead Generation →

Student retention and leadership programs

Keeping the students you enroll is where a school’s real value is built.

Watch the full playlist: Student Retention & Leadership Programs →

Pricing and tuition

Watch the full playlist: Pricing & Tuition for Martial Arts Schools →

Staff, systems and running the business

How to build a school that runs without you on the floor for every class.

Watch the full playlist: Staff, Systems & Running a Martial Arts School Business →

Member results and case studies

School owners in the Martial Arts Wealth Mastery program describe what changed in their schools.

Watch the full playlist: Member Results & Case Studies →

Martial arts legends and history

The people who built the American martial arts industry, including Grand Master Jhoon Rhee and Grand Master Jeff Smith.

Watch the full playlist: Martial Arts Legends & History →

Browse every lesson by topic

Want help applying this to your school?

The videos teach the systems. A free business evaluation shows which one your school needs first.

Book Your Free Business Evaluation

Or subscribe on YouTube for the next lesson.