Case Study: How Krista Wells Rebuilt Mercer Island Martial Arts From $13K to $100K Months

Krista Wells owns Mercer Island Martial Arts on Mercer Island, Washington, in the Seattle area. Coming out of COVID, her school had fallen to just $13,000 a month in revenue. Today, she is hitting $100,000 months with 240 active students — a rebuild that stands out even among the strongest turnarounds in the Martial Arts Wealth Mastery community.

Starting Point

Seattle was one of the hardest-hit markets in the country during the pandemic, and Mercer Island Martial Arts felt the full force of it. As Krista came out of COVID, monthly revenue had dropped to $13,000 — a level that puts enormous pressure on any school owner. Rebuilding from that point would take more than working harder; it would take a fundamentally different way of running the business.

What Changed

Working with Stephen Oliver’s Martial Arts Wealth Mastery team, Krista rebuilt the school on proven systems rather than guesswork. That meant consistent marketing to keep new prospects flowing in, a structured enrollment process that converts interest into committed students, pricing and tuition strategy that reflects the true value of the program, and retention systems that keep families engaged for the long term. Just as important was the coaching accountability — regular guidance from Stephen Oliver’s team to keep every part of the operation on track, month after month.

The Results

From a low of $13,000 a month coming out of COVID, Mercer Island Martial Arts now hits $100,000 months with 240 active students. That is more than a recovery — it is a transformation into one of the stronger schools in the industry, with room still left to grow. Individual results vary.

“Coming out of COVID in Seattle, I was down to just $13,000 a month… Today, I’m hitting $100,000 months with 240 active students — and there’s still so much room to grow!” — Krista Wells, Mercer Island Martial Arts

Read more member stories on our case studies page and our reviews & testimonials page. Want a game plan for your school? Call or text 1-720-256-0208 and ask for National Director Bob Dunne to schedule a FREE school growth evaluation.