The Intro Lesson Machine: How BJJ and MMA Gyms Turn Trials Into Paid Enrollments
Most combat sports gyms waste trials. This article shows BJJ and MMA coaches how to build a structured intro lesson and enrollment conference that converts.
Entries by Stephen Oliver
Moneyball for BJJ and MMA Gyms: Know Your Numbers or Keep Guessing
BJJ and MMA gym owners need Moneyball-style numbers: leads, appointments, shows, intros, enrollments, retention, renewals and student value. Stop guessing and build a real gym business.
The Marketing Parthenon for BJJ, MMA and Muay Thai Gyms: 20 Marketing Systems Every Month
Most combat sports gyms are not underperforming because their coaching is weak. They are underperforming because they are trying to grow on one or two marketing activities instead of building a Marketing Parthenon.
Stop Undercharging: The Premium Pricing Model for BJJ, MMA and Muay Thai Gyms
BJJ, MMA and Muay Thai gym owners need to stop competing on cheap tuition. Learn how to build value, present $897 initial and $397 monthly, and create premium enrollments.
The BJJ Academy Enrollment System: How to Convert Trials Without Feeling Salesy
A blunt, repeatable enrollment system for BJJ academies. The two-lesson intro, the adult enrollment conference, and how to handle “let me think about it.”
How to Teach a Martial Arts Class: The 60-Minute Template That Keeps Students Coming Back
A great class isn’t random – it’s engineered. Here’s the proven 60-minute martial arts class template, refined over decades, that keeps energy high and students learning every time.
Summer Martial Arts School Marketing: How to Turn Your Slowest Season Into Your Busiest
Summer martial arts school marketing playbook: live event booths, the price wheel script, the 20-activity Parthenon, and pricing that turns slow months into your busiest.
How Paul Helsdon Grew His School ~50% a Year Through COVID
Paul Helsdon joined Martial Arts Wealth Mastery in October 2019, lost his after-school program to COVID overnight, and still grew roughly 50% a year two years running. Here is exactly how he did it.
The Program-Director Multiplier: How Karis Brodie Helped Triple a Chicago School
A real case study of program director Karis Brodie at TIA Martial Arts near Chicago — how a developed staff member plus a character-development curriculum drove the school from roughly $19,000 to about $50,000 a month.
Jiu-Jitsu Student Retention: How to Beat the 3-to-6-Month Dropout Cliff
Most BJJ students quit between months three and six. Here is why the dropout cliff happens and the onboarding, attendance, and culture systems that beat it.
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