These are real martial arts, BJJ, and MMA schools that installed the Martial Arts Wealth Mastery systems — marketing, enrollment, pricing, retention, and leadership — and the measurable results that followed. Each case study lays out the starting point, what was broken, the exact systems we put in place, and the numbers. (Figures are owner- and coach-reported.)

Featured Case Studies

• Scott & Brandi Sullivan / Bam Bam Martial Arts — from a $7.42 start to $1.3M gross in a 2,400 sq ft Houston BJJ & Muay Thai school.
• Krista Wells / Mercer Island Martial Arts — from the $700Ks to $1.2M using premium pricing and renewal blitzes.
• Riley Fyfe / Grimsby Karate — from roughly $6,000 to about $50,000 a month.
• Gemma Sheehan / Girls Who Fight — a women-only school grown from $7,000 to $31,000 a month working three days a week.
• Ben Brown / Phas3 Muay Thai — bringing real enrollment systems to a striking gym.
• Heidi Gilbert / Elevate Martial Arts (Woodinville, WA) — a single mom to an $85,000 month with about 160 students in under two years.
• Sebastian Mejias / Samurai Inti Martial Arts (Frisco, TX) — from about $25,000 to a reported $85,000 a month and nearly 300 students.
• Delfino Candia / America’s Best Karate Center (El Paso, TX) — from about $25,000 to nearly $75,000 a month by committing fully to premium pricing.
• Travis & JP Tooke / Tooke Mixed Martial Arts (Houston, TX) — fixing retention and building a leadership program inside a busy MMA academy.
• Jeff Patterson / Northwest Fighting Arts (Portland, OR) — three years of upgrades to systems, the children’s program, and the leadership pathway.
• Geoff Cielo / King Tiger Martial Arts (Virginia Beach, VA) — a 26-year veteran owner who got his school back on track after going it alone.
• Rob Atalick / Kung Fu Academy (Niagara Falls, Canada) — from about $10,000 to $37,000 a month, proving the systems transfer across style and country.
• Stephen Del Castillo / Tampa Krav Maga (Tampa, FL) — from a pandemic low back to a $60,000 average and a $94,000 record month.
• Colby Winkler (Mankato, MN) — doubled from $28,000 to about $57,000 a month, with a record $90K-cash December.
• Amanda & Keith Olson / Olson’s Martial Arts (Johnson City, TN) — from breaking even at 500 students to averaging $80,000 a month.
• Ron Kuhn / Three schools (Fort Wayne, IN) — grew revenue 21% year over year during the pandemic.
• Paul Prendergast / BJJ & Muay Thai (Brick, NJ) — kept enrolling on full 12-month programs while peers were down 50%.
• Eric Sbarge / The Peaceful Dragon (Charlotte, NC) — grew from ~$30,000 to $50–$60,000 a month teaching traditional Kung Fu and Tai Chi.
• Tim Harrison / TM Martial Arts (Joliet, IL) — from the low $20Ks to a million-dollar pace, setting an all-time record every month of 2021.
• Dave Grout / Port Orchard, WA — from about 200 to 290 students and $27,000 to $52,000-plus a month in a small town.
• Jan Lappin & Rachel Luton / Middleburg Martial Arts (near Jacksonville, FL) — from the $40,000s to the $70,000s a month, on a million-dollar pace.
• Eric Williams & Hai Nguyen / Elite MMA (Houston, TX) — a two-location BJJ & MMA gym (850+ members) that added about $250,000 in growth in a year.

Want Results Like These?

These owners followed the same systems we coach every day. Learn how they work for your school or gym: Martial Arts School Business Coaching for traditional schools, BJJ & MMA Gym Business Coaching for combat-sports academies — or read our honest comparison of the best martial arts business coaching programs in 2026 to see how we stack up against every alternative.

Free Resources to Grow Your School

Ready to add your next 100 students? Here is how I can help you, starting today:

• Get a FREE copy of Six Simple Steps to Add 100 Students to Your School at FillYourSchool.com.
• Get a FREE copy of Extraordinary Teaching at ExtraordinaryTeaching.com.
• Want a personal game plan? Call our office at 1-720-256-0208 and ask for Bob Dunne to set up a FREE school evaluation with Stephen Oliver.

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