These are real martial arts, BJJ, and MMA schools that installed the Martial Arts Wealth Mastery systems — marketing, enrollment, pricing, retention, and leadership — and the measurable results that followed. Each case study lays out the starting point, what was broken, the exact systems we put in place, and the numbers. (Figures are owner- and coach-reported.)
Featured Case Studies
Rob Atalick — Nakkuma Academy
A disciplined systems overhaul tripled monthly revenue to $30,000.
Greg Macy — Ripple Effect Martial Arts
A diagnostic surfaced more than $200,000 in achievable annual growth.
Tim Harrison — TM Martial Arts
Tripled the school to over $100,000 a month with better systems and staff.
Sebastian Mejias — Honor & Samurai Martial Arts
Scaled Honor & Samurai Martial Arts to $94,000 a month.
Simon Chang — BJJ & Muay Thai
Focused pricing and enrollment systems produced a record $71,000 month.
Ben Brown — PHAS3 Muay Thai
Grew PHAS3 Muay Thai from $16K to $59K a month in just 6 months.
Stephen Del Castillo — Krav Maga school
Took his Krav Maga school past $50,000 a month.
Scott Sullivan — Bam Bam Martial Arts
Doubled Bam Bam Martial Arts from $22K to over $50K a month.
Paul Prendergast — Kempo school
Added $150,000 in under a year.
Paul Gruschow — Rochester Kung Fu & Fitness
Doubled Rochester Kung Fu & Fitness to $36,000 a month.
Jason Purcell — Family Black Belt Academy
Grew Family Black Belt Academy from 60 to 262 students.
Travis Tooke — Team Mixed Martial Arts
Transformed student retention at Team Mixed Martial Arts.
Middleburg Martial Arts — Middleburg
Grew from the $40Ks toward a million-dollar-a-year school.
Heidi’s Taekwondo — Brand-new startup
A brand-new Taekwondo school reached $37,000 a month in 9 months.
Want Results Like These?
These owners followed the same systems we coach every day. Learn how they work for your school or gym: Martial Arts School Business Coaching for traditional schools, BJJ & MMA Gym Business Coaching for combat-sports academies — or read our honest comparison of the best martial arts business coaching programs in 2026 to see how we stack up against every alternative.
🎥 Prefer video? Watch owners tell their own stories on our Member Results & Case Studies playlist on YouTube.
Free Resources to Grow Your School
Ready to add your next 100 students? Here is how I can help you, starting today:
- Get a FREE copy of Six Simple Steps to Add 100 Students to Your School at FillYourSchool.com.
- Get a FREE copy of Extraordinary Teaching at ExtraordinaryTeaching.com.
- Want a personal game plan? Call our office at 1-720-256-0208 and ask for Bob Dunne to set up a FREE school evaluation with Stephen Oliver.
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