How Jason Purcell Grew Family Black Belt Academy From 60 to 262 Students

Starting Point

After COVID shut him down to about 60 students, Jason Purcell was bringing in around $15,000 per month at roughly $85 per month tuition, while a competitor undercharged at $60.

The Problem

Jason needed to raise tuition to a sustainable, value-based level and rebuild enrollment and retention to grow back — and then beyond — his pre-pandemic size.

The Strategy

Through Martial Arts Wealth Mastery, Jason restructured pricing from $85 to $250 per month, rebuilt enrollment and retention systems, and scaled his student base over two years.

The Result

Family Black Belt Academy grew from 60 to 262 students in two years, raised tuition from $85 to $250/month, and increased annual revenue from about $143,000 to $487,000 — on track to become a million-dollar school.

In Their Words

“When we joined we brought in about $143,000 for the year. Last year we did $487,000. We went from $85 a month to $250 a month — and we’re becoming a million-dollar school very quickly.”

Watch the Video

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Disclaimer: Results described are from real Martial Arts Wealth Mastery members and reflect their individual outcomes. Results vary from school to school and depend on each owner’s market, effort, and consistent implementation. Nothing here is a guarantee of income.