Case Study: How Brad Wenneberg Grew Fullerton Martial Arts Academy From 250 to 330 Students

Brad Wenneberg owns Fullerton Martial Arts Academy in Fullerton, California. Working with Stephen Oliver’s Martial Arts Wealth Mastery program, he grew his school from 250 to 330 active students and lifted monthly income from $23,000 to $30,000 — capped off by a recent $41,000 month.

Starting Point

Fullerton Martial Arts Academy was already a solid school when Brad joined the program: 250 students and $23,000 a month in income. That is exactly the point where many owners plateau — the school is respectable, the classes are full enough, and it becomes easy to accept that this is as good as it gets. Brad’s challenge was not survival; it was breaking through a ceiling.

What Changed

Through Martial Arts Wealth Mastery, Brad tightened every part of the operation using the program’s core framework: marketing systems that keep new prospects arriving consistently, a professional enrollment process, pricing and tuition strategy aligned with the true value of the training, retention systems that hold onto the students he already had, and staff development so growth does not depend on the owner alone. Coaching accountability from Stephen Oliver’s team ensured the improvements were actually implemented rather than left on the to-do list.

The Results

Fullerton Martial Arts Academy grew from 250 students to 330. Monthly income climbed from $23,000 to a consistent $30,000 — and the most recent month came in at $41,000, showing there is still more upside ahead. Individual results vary.

“We have gone from 250 students to 330 and our income went from $23K to $30K every month — and this last month, $41K.” — Brad Wenneberg, Fullerton Martial Arts Academy

Read more member stories on our case studies page and our reviews & testimonials page. Want a game plan for your school? Call or text 1-720-256-0208 and ask for National Director Bob Dunne to schedule a FREE school growth evaluation.