Make November and December the Best Two Months of Your Year

Dear Fellow School Owner,

When an owner tells me November and December were terrible, I ask one question: how many renewals did you run?

Ninety-nine percent of the time, the answer is none. No renewals. No events. Just an owner behind the front desk, waiting for January to save the year.

Meanwhile, the schools I coach are doing the opposite. In my own schools, November has been my number-two cash month of the year and December has been number one. Each location took in more than $100,000 in extra cash over those six weeks, above normal billing. Almost none of it came from retail.

It came from a system. And I’ve put that entire system, step by step, into a free book.

“The six weeks from mid-November through the end of December are not a selling season for goods. They are a selling season for commitment.”Grand Master Stephen Oliver

I’ve owned a martial arts school since 1975, when I opened my first school at fifteen under Grand Master Jhoon Rhee. I’ve coached school owners since 1985. In more than five decades I’ve heard every excuse there is for a slow fourth quarter. “Everybody’s busy with the holidays.” “Parents are spending their money on presents.” “Nobody starts karate in December.”

Here’s the truth. Your community is out of the house more between Halloween and New Year’s than at any other time of year. Parents are shopping for meaningful gifts. Your current families are thinking about goals for next year. And your competitors have mentally checked out.

The fourth quarter isn’t the slow season. It’s the opportunity everyone else wastes.

You’ll Discover…

• Why record November and December months never come from Black Friday sales, and what to do instead. (Hint: “A discount is not an event. It’s a decay curve.”)
• The single question that turns a prize wheel into a booked appointment, and why the form always comes before the spin.
• How one school booked 96 appointments from 112 leads at a single city festival.
• Why a holiday movie booth can produce 100 leads in a day for one school and three shows for another, and the difference between them.
• The Thanksgiving mailing that stands out in the mailbox because nobody else sends one.
• Why one leadership renewal can be worth about nine new enrollments, and the six-week Renewal Blitz calendar to capture them.
• The two words to never say in a renewal conference, and why “maybe means no by default.”
• The paid-in-full “interest rebate” script that starts with: “Did I ever show you how you could save more than $2,000 and still make monthly payments?”
• The gift certificate that brings a new family through your door in January with the trial already paid for by someone who loves them.
• How to protect your tuition. Your price is your price through December 31.

Owners Who Stopped Pouring Faster and Fixed the Bucket

Every result here has a name and a city attached. That’s deliberate.

“After 20 years struggling at $16,000 gross monthly, within six months I skyrocketed to $59,000 (I have the financials to prove it). I’m now consistently over $80,000 a month.”Ben Brown, PHAS3 Muay Thai, Santa Rosa, CA

“When we first joined the group we were averaging about $23,000 to $25,000 a month. Last year we averaged just short of $100,000 a month, and this year we’re averaging $110,000 a month.”Tim Harrison, TM Martial Arts, Joliet, IL

“We went from grossing $25,000–$30,000 a month to $94,000 in February, and we grossed $900,000 last year. If you’re humble enough to study and do what they tell you, this program works. It changed my family’s life.”Sebastian Mejias, Honor & Samurai Martial Arts, Frisco, TX

“I launched their program and gained 100 students in 100 days, growing to 400 students.”Larry D. Shealy, BS, MBA, Jacksonville Brazilian Jiu-Jitsu

Figures as stated by each named owner about their own school, published at martialartswealth.com/go/reviews-testimonials/. Individual results vary with market, effort and how completely the systems are implemented. Nothing here is a promise of any particular result.