Martial Arts Wealth Mastery vs. Martial Arts Business U (Mike Massie)

Quick answer: These two programs serve different owners at different stages. Martial Arts Business U (Mike Massie’s program) is a low-cost, do-it-yourself membership — courses and group coaching aimed at building a sustainable six-figure studio, ideal for part-time and startup owners. Martial Arts Wealth Mastery is a high-touch mastermind for established owners targeting $500K to $1M+ years. If you’re launching a school on a budget, start with Massie. If you’re established and your ceiling is pricing, marketing, and net income, that’s our lane.

Full disclosure: I’m Stephen Oliver, and I run Martial Arts Wealth Mastery. Mike Massie and I know each other’s work well — he wrote of my material: “With all the ‘experts’ who are now offering books, coaching, and seminars on martial arts business management, you could do much worse than to have Stephen Oliver giving you advice.” (Mike Massie, author of Small Dojo Big Profits — see our reviews page.) The respect is mutual: for the owners his program fits, Mike’s no-hype material is genuinely good.

Comparison at a Glance

	Martial Arts Business U (Mike Massie)	Martial Arts Wealth Mastery
Best for	Solo owners and part-timers building to six figures	Established schools scaling to $500K–$1M+; multi-school owners
Format	Online courses + group coaching community (DIY — you implement)	Mastermind + personal coaching from Stephen Oliver, Grandmaster Jeff Smith, Bob Dunne, and Greg Moody, PhD — Stephen personally leads weekly Zoom meetings and regular live meetings
Known for	Small Dojo Big Profits, years of practical, no-hype content for small studios	Named member case studies with documented numbers; coaching the industry since 1985
Philosophy	Lean, sustainable, lifestyle-friendly studio	Premium pricing, staff leverage, owner independence, seven-figure scale
Published pricing	Low-cost membership	By application

What Martial Arts Business U Does Best

Mike Massie has spent years producing practical, honest content for small studio owners, and Small Dojo Big Profits remains one of the most useful books for a first-time owner. MA Biz U packages that philosophy into an affordable membership: courses, group coaching, and a community — with no pressure to build an empire. If you’re running a school as a second job, teaching out of a shared space, or opening your first location on a tight budget, it’s an excellent, low-risk starting point.

What Martial Arts Wealth Mastery Does Best

We pick up where DIY programs top out. When a school is established and the owner is working full-time-plus but revenue has plateaued, the bottleneck is almost never effort — it’s pricing strategy, marketing depth, retention economics, and staff leverage. That’s what the mastermind fixes, with coaching from Stephen Oliver, Grandmaster Jeff Smith, Bob Dunne, and Greg Moody, PhD — Stephen personally leads the weekly Zoom meetings and regular live meetings — and peer owner-operators who built and run very successful schools working your numbers alongside you.

The results are named and documented: Riley Fyfe grew Grimsby Karate from roughly $6,000 to about $50,000 a month, Gemma Sheehan built Girls Who Fight from $7,000 to $31,000 a month working three days a week, and 20+ more case studies show the same pattern at every scale.

“I have known and worked with Stephen Oliver for many years and personally witnessed the profound impact he has on individual Martial Arts School owners, and on the industry as a whole. Maybe viewed by some as heretic, and by others as the deliverer of inconvenient, uncomfortable truths, it is undeniable that, with the school owners who have been mindset ready, he has brought a tested, proven, thorough business growth blueprint. And not just revenue growth, but growth in the owner’s pride and satisfaction with the way the greater income is created.”

— Dan Kennedy, Marketing Strategist, Entrepreneur, Famous Author of the “No B.S.” book series

Three Ways to Work With Martial Arts Wealth Mastery

School size no longer decides whether you can work with the team. Martial Arts Wealth Mastery offers three programs:

• Six Weeks to Add 100 Students — $997. A six-week, fully interactive program teaching the A-to-Z of grassroots marketing, community outreach, live-event marketing, referral events, and online marketing — live weekly sessions with recordings and replays, plus the members-only forum. Details at MartialArtsWealth.com/100.
• Small School Accelerator — $997/month, built for schools under 100 students. A weekly interactive coaching meeting with Stephen Oliver and Jeff Smith, the member discussion forum, a huge library of courses and resources — grassroots marketing, introductory and enrollment processes, and much more — and personal one-on-one onboarding with Bob Dunne, Jeff Smith, and Stephen Oliver. Details at SmallSchoolAccelerator.com.
• The Martial Arts Wealth Mastermind — by application, for schools over 100 students, with levels from under $500K a year through $1M+ and multi-school operations. Weekly interactive meetings with Stephen Oliver, Jeff Smith, and Greg Moody; three two-day in-person peer mastermind meetings a year; as-needed one-on-one coaching with Stephen Oliver or Jeff Smith; and periodic behind-the-scenes member meetings at locations like the U.S. Military Academy at West Point, the U.S. Naval Academy at Annapolis, and Disney World.

Choose Martial Arts Business U If…

• You’re pre-launch, brand new, or running the school part-time.
• Your budget for business education is minimal and you’re willing to implement everything yourself.
• Your goal is a sustainable six-figure lifestyle studio, not a large operation.
• You want to learn fundamentals from books and courses before investing in coaching.

Choose Martial Arts Wealth Mastery If…

• You’re established — typically 100+ students or $10K+/month — and growth has stalled.
• You’ve read the books and taken the courses, and you need implementation help, accountability, and someone to work your specific numbers.
• You want to raise tuition with confidence — most plateaued schools are underpriced by 30–50%.
• You’re building toward $50K–$100K months, a million-dollar year, or a school that runs without you teaching every class.

The Natural Progression

Honestly, these programs are more sequential than competitive. Plenty of owners start with Small Dojo Big Profits and DIY courses, build to a solid six figures, and then hit the ceiling that self-directed education can’t break — because at that point the problem isn’t knowledge, it’s strategy, pricing courage, and accountability. That’s the handoff point. For the full landscape, see our comparison of the best martial arts business coaching programs in 2026.

Frequently Asked Questions

Is Mike Massie’s program good?

Yes — for its intended audience. His material is practical, honest, and refreshingly free of hype, and the membership price makes it accessible to any owner. The limitation is inherent to DIY: you implement alone, without personal coaching on your specific numbers or peers at the level you’re trying to reach.

I can’t afford high-touch coaching yet. What should I do?

Start with the free and low-cost resources — genuinely. Get Six Simple Steps to Add 100 Students to Your School free at FillYourSchool.com, read Massie’s book, build your fundamentals. Note that Martial Arts Wealth now offers two fixed-price entry points as well: the Six Weeks to Add 100 Students program ($997 at MartialArtsWealth.com/100) and the Small School Accelerator ($997/month for schools under 100 students at SmallSchoolAccelerator.com). When you’re past $10K/month and growth stalls, that’s when a free school evaluation with us makes sense.

What’s the real difference in results?

Scale and documentation. MA Biz U aims at sustainable six-figure studios. Our published case studies show established schools reaching $50K, $85K, and $100K+ months and $1M+ years — with named owners and specific numbers you can verify.

Get a Straight Answer About Your School

Tell us where your school is, and we’ll tell you your biggest bottleneck and the next three moves — and if a low-cost DIY program like Mike’s is the smarter starting point for your stage, we’ll tell you exactly that.

Call or text our office at 1-720-256-0208 and ask for Bob Dunne to set up a FREE school evaluation with Stephen Oliver. Or get a FREE copy of Six Simple Steps to Add 100 Students to Your School at FillYourSchool.com.

Disclaimer: Results described are from real Martial Arts Wealth Mastery members and reflect their individual outcomes. Results vary from school to school. Martial Arts Business U details are drawn from publicly available information as of July 2026 and may change — verify current offerings with Mike Massie directly. Program and book names are trademarks of their owners; we reference them for comparison purposes only.