Unscripted Real Results: Inside the August 4, 2026 MAW Mastery Call — 70 Leads, 59 Appointments, One Live Event

70 leads. 59 appointments. One live event.

Jason Purcell wasn’t presenting a prepared testimonial when he said that. He was simply reporting what happened at his school that weekend, live, in the middle of a Martial Arts Wealth Mastery coaching call. That distinction is the whole point of this section.

Our Case Studies are researched, narrative write-ups of a school’s growth over months or years. Unscripted Real Results is different: it’s a running record of what actually gets said, by actual members, in the middle of an actual coaching call — not written for marketing, not polished into an advertisement. That’s what makes it worth more, not less. Here’s what came out of the first meeting we pulled from.

Meeting Snapshot

• Meeting: MAW Mastery Meeting
• Date: Tuesday, August 4, 2026
• Format: Live Zoom coaching call, approximately 96 minutes
• Coaches on the call: Dr. Greg Moody and Grandmaster Jeff Smith
• Topic: Fall marketing — live events, school partnerships, retention events
• Members quoted in this entry: Jason Purcell; Krista Wells, Mercer Island Martial Arts; Vanessa Scahill, TM Martial Arts; Bill & Robert Anistratov

The Headline Result: 70 Leads, 59 Appointments, One Weekend

Early in the call, Dr. Moody opened the floor on fall marketing. Jason Purcell didn’t wait to be asked for a win — he volunteered one, matter-of-factly, the way you’d mention how your weekend went:

“We just did a booth event over the weekend. We got 70 leads and then 59 appointments set.”

— Jason Purcell

That’s a lead-to-appointment-set rate of roughly 84% — from a single weekend booth event. Jason went on to explain why it worked: rather than standing behind the table waiting, his staff went out into the crowd with a hand target, gave kids a “martial arts high five,” and walked them back to the booth to spin the wheel and break a board. In his own words:

“We tried that. That seemed to work pretty well.”

— Jason Purcell

For the full tactical breakdown of the booth strategy this result came from, see Board Breaking vs. the Prize Wheel.

Additional Results & Implementation Evidence

Vanessa Scahill, TM Martial Arts — birthday parties booked through November since March

Asked about her fall event calendar, Vanessa didn’t describe a plan — she described a system already running:

“We had birthday parties scheduled from March. I had them scheduled all the way through November.”

— Vanessa Scahill, TM Martial Arts

The parties aren’t booked in isolation — they’re built directly into her enrollment process, offered to every new family as a welcome benefit. That’s the difference between a tactic discussed in theory and a tactic a member has actually institutionalized.

Vanessa Scahill — years of proactive community-event execution

On her school’s participation in the local Chamber of Commerce’s running events:

“We’ve been doing them for years.”

— Vanessa Scahill, TM Martial Arts

More telling than the longevity: when a brand-new “Boo Bash” event came up that wasn’t even offering vendor booths, Vanessa didn’t wait for an invitation — she reached out and asked to be included, mid-call, live in front of the group.

Krista Wells, Mercer Island Martial Arts — on retention

Krista runs a substantial local marketing operation — PTA relationships, school fairs, PE Teacher for the Day, a Girl Scout self-defense workshop, back-to-school events — and offered this on why she’s pushing to build out retention events specifically:

“It’s a lot of work to get a new student. It’s a lot less work to keep one.”

— Krista Wells, Mercer Island Martial Arts

Krista Wells — on referral events

On the value of periodic referral/buddy events, even after time away from running them:

“If you haven’t done one in a while, they’re really good for getting buddies in.”

— Krista Wells, Mercer Island Martial Arts

She described closing her referral promotions with a full party — pizza, games, and a prize drawing — which itself becomes another opportunity for students to bring friends.

Members Teaching Members

Right after Krista described her closing-party structure, Jason said his school would start doing the same thing — “from here on out.” Dr. Moody’s response captured something worth naming directly:

“That’s right, that’s why we only get the ideas here, 100%.”

— Dr. Greg Moody

MAW Mastery isn’t Stephen Oliver, Jeff Smith, and Greg Moody lecturing at school owners. It’s a room of operators who are actually running successful schools, comparing what’s working right now, and adopting each other’s proven tactics on the spot. That exchange is the clearest evidence of it from this call.

Where the Systems Come From

Two moments on this call trace specific, still-in-use tactics back to their source. On booth engagement:

“I learned from Master Smith, come on over, spin the wheel, win a prize, and then go out there and be active and stand in front of the booth.”

— Dr. Greg Moody

And on booth presentation:

“Master Oliver talks about when we do the blitz that you’ve got to decorate gaudy and then double it.”

— Dr. Greg Moody

These aren’t generic endorsements — they’re direct attributions of specific, nameable techniques to Grandmaster Jeff Smith and Stephen Oliver, from a coach who uses them and teaches them himself.

Coaching in Action: The NYPD Community Event

Around the one-hour-fourteen-minute mark, Bill and Robert Anistratov raised a real, specific problem: they’d been invited to demonstrate at an NYPD-run community safety event in Queens, and worried the audience would skew too old to convert.

Jeff Smith and Greg Moody didn’t hand them a generic “just do a demo” answer. They worked the actual situation — audience demographics, which students should demonstrate, physical limitations, teaching over performing, and using age-matched live testimonials:

“If I have elderly students, I’m going to have them get on the microphone and tell everybody in the audience what a great program this is and has helped me — I had back problems, I had hip problems, and now with all this exercise… See, those are the kind of testimonials that you cannot repeat. When they actually see it in action, and somebody that age doing it and then talking about it — that’s a lot of good things you can do.”

— Grandmaster Jeff Smith

Moody added the connective piece — approaching the NYPD relationship itself as a partnership, not a one-off demo, and offering a menu of what the school could do for them rather than a single yes/no ask. Bill’s response at the end of the exchange:

“Thank you, absolutely, yes, definitely opened up new doors here, thank you.”

— Bill Anistratov

This isn’t a testimonial about a result. It’s proof of coaching depth — a real, specific member problem, worked through to a real, specific, usable answer, live.

Why We’re Building This Section

We could take Jason’s number and dress it up — add an exclamation point, put it on a graphic, call it a testimonial. We’re not going to do that here. “70 leads, 59 appointments, one live event” is more credible exactly as he said it, in the middle of reporting his weekend to a room of other school owners, than it would be polished into an ad.

Every future MAW Mastery call will get its own entry in this section, built the same way: real members, real numbers, real quotes, pulled directly from the call and lightly cleaned only for filler words — never for meaning.

Individual results vary.

Related Reading

See the full tactical breakdown of Jason’s booth strategy in Board Breaking vs. the Prize Wheel, Krista’s PTA approach in Get Your Foot in the Door, and browse the full Case Studies library for researched, narrative growth stories.

About the Author

Stephen Oliver, MBA and 10th Degree Black Belt — Founder and CEO of Mile High Karate and Martial Arts Wealth Mastery, CEO of NAPMA (National Association of Professional Martial Artists), and Publisher of Martial Arts Professional magazine. A martial arts school owner since 1975, he and his coaching team — including Grandmaster Jeff Smith and Dr. Greg Moody — have helped owners build $1M+ schools.