How to Close Program Renewals and Upgrades Without Losing the Family
Close martial arts program renewals and black belt upgrades with proven scripts, objection handling, the four-lesson trial card, and fallback offers.
Stephen Oliver, MBA, is a 10th Degree Black Belt and the founder of Mile High Karate and Martial Arts Wealth Mastery. He is CEO of NAPMA and publisher of Martial Arts Professional, and has coached hundreds of martial arts school, BJJ, and MMA gym owners to build profitable, premium schools. A martial arts school owner since 1975, he is the author of several books on martial arts business growth.
Close martial arts program renewals and black belt upgrades with proven scripts, objection handling, the four-lesson trial card, and fallback offers.
Duane Brumitt of Tri-Star Martial Arts Academy in Bradley, IL went from a normal $19,000 gross to a $47,000 month the June he implemented the systems.
John Cantu took South East Texas Martial Arts in Houston from roughly $16,000–$18,000 a month to about $50,000–$55,000 and climbing.
Brad Wenneberg grew Fullerton Martial Arts Academy in Fullerton, CA from 250 to 330 students, lifting monthly income from $23K to $30K — with a recent $41K month.
In his first August and September after joining Martial Arts Wealth Mastery, Riley Fyfe enrolled 60 students and went from $7,000–$8,000 months to a $50,000 September.
In a year and a half with Martial Arts Wealth Mastery, karate organization owner David Grout grew his net income from $22,000 to more than $200,000.
Coming out of COVID at just $13,000 a month, Krista Wells rebuilt Mercer Island Martial Arts in the Seattle area into a school hitting $100,000 months with 240 active students.
The 90-Day Back-to-School Marketing Plan for Martial Arts Schools Let me be blunt. Most school owners think about back-to-school in mid-August, panic, throw money at some ads, and wonder why September is a dud. A real back-to-school marketing plan doesn’t start in August. It starts months earlier, and it runs on a month-by-month roadmap you […]
Other businesses already have your ideal families as customers. Host-parasite marketing borrows their audience to fill your martial arts school. Here is how.
Summer Is Your Secret Weapon: Off-Season Growth for Martial Arts Schools Let me be blunt. The single most destructive myth in this industry is “summer is slow.” I have watched smart, hard-working school owners repeat it for 40+ years, and every time it costs them 50 to 100 students they should have enrolled. Smart summer […]
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