Why Your Students Really Quit — and the Retention Standard Nobody Talks About Retention is where schools are quietly won and lost, and almost nobody measures it honestly. So let me give you the standard I hold my members to, and then the truth about why people actually leave. The number that matters The primary […]
The Marketing Parthenon: Why One Lead Source Will Sink Your School I led the charge on online marketing in this industry — I wrote the first book on internet marketing for martial arts schools back in 1999. So it’s a little ironic that the biggest marketing mistake I see today is owners being so fixated […]
Stop Letting Your Competitors Set Your Martial Arts School’s Prices If I could fix one number on most school owners’ P&Ls, it would be their pricing — and not because they charge too much. Almost everyone charges too little, for a reason that sounds responsible but is quietly keeping them broke: they set their prices […]
The Three Things That Keep Martial Arts School Owners Broke I’ve coached thousands of school owners over the years, and my schools enrolled more than 30,000 students. I once stood in a freezing convention hall in Atlantic City — minus five degrees, brutal wind — watching a room full of people who ran schools, were […]
How to Use AI in Your Martial Arts Business (and Where It Has No Place) I use AI every single day, multiple times a day. I have it connected to our CRM, QuickBooks, our Facebook and Google ad managers, Google Analytics, and our WordPress site. I sit down and use it like a dashboard — […]
Why Now Is the Best Time in History to Own a Martial Arts School I’ve been in this business since the 1970s. I worked my way through Georgetown University running schools for the Jhoon Rhee Institute — in today’s dollars, a martial arts chain doing something like $10 million a year. I moved to Denver […]
How to build a profitable Muay Thai gym: recurring revenue, program structure, kids vs adults, and paid-in-full strategy, with results from Phas3 and Bam Bam.
A huge number of schools lose students right after first-degree black belt. Here’s the advanced-retention system – Black Belt Club, renew-before-the-test, and more – that keeps black belts training for years.
Build lead follow-up systems for martial arts schools that convert: bulletproof billing, speed-to-lead, voice AI, and the CRM features that actually matter.
A parent-to-parent testimonial letter outsells anything you can write about yourself — and you can build one in an afternoon. Here’s the exact step-by-step process for using Claude or ChatGPT to turn your school’s testimonials into a high-converting sales letter.
Schedule Your Free Business Evaluation and receive FREE Bonuses. Call or Text now:
(720) 256-0208
