How to Value a Martial Arts School Before You Sell
How martial arts school owners actually estimate what their business is worth before a sale — the earnings multiple, what moves it, and the most common valuation mistake.
Entries by
Martial Arts Student Retention: Fix It Before Renewal
Most schools lose students before their first renewal. Here’s the proactive progress-check system that fixes martial arts student retention for good.
The Fingerprint on Your Front Door Is Costing You Students
Stephen Oliver breaks down, detail by detail, how to control a martial arts prospect’s first impression from the parking lot to the front counter to the intro room.
How to Build a Grassroots Marketing Calendar (20 Activities a Month)
One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month — the five buckets, a sample month, and how to assign, track, and measure it.
The Best and Worst Ways to Use AI in Your Martial Arts School
AI is a wonderful tool and a horrible tool, depending entirely on how you point it. Here are the uses that will accelerate your school, the AI slop that quietly damages it, and the time-suck sinking owners.
Martial Arts School Marketing Through Local Schools: The Back-to-School Playbook That Builds 100-Student Surges
Master local martial arts school marketing: back-to-school nights, after-school enrichment, PE teacher for the day, and area saturation that adds 100 students fast.
Overwhelming Proof: Goal Ceremonies, Before-and-After Testimonials, and Being a Product of the Product
Parents don’t believe claims — they believe evidence in volume. The black belt photo ceremony, SMART goals for white belts, why every testimonial needs a “before,” the appearance standard for advanced students, and the three rules for guest instructors.
Who Is Stephen Oliver? The “Millionaire Maker” Behind Martial Arts Wealth
Who is Stephen Oliver, “The Millionaire Maker”? Meet the 10th Degree Black Belt and Georgetown MBA who has helped martial arts school owners double their income for 40+ years.
The Direct Mail Priority Order: The Five Lists to Mail Before You Ever Buy an EDDM Route
A member on a recent coaching call asked the question almost every owner asks the first time they consider direct mail: “Should I just buy an Every Door Direct Mail route and blanket the neighborhood?” The answer is no — and not because EDDM doesn’t work, but because it’s the last list you should mail, […]
Mid-$20Ks to Mid-$80Ks a Month: The Million-Dollar School Reset
A school owner I coached grew from the mid-$20,000s a month to the mid-$80,000s using a five-stage reset: reprice, reposition, refer, restrict, reinforce.
Special Offer
Schedule Your Free Business Evaluation and receive FREE Bonuses. Call or Text now:
(720) 256-0208
