Stop Switching Suppliers: The 90 Percent Vendor Rule
Why switching suppliers and agencies to save pennies costs martial arts schools money, and how to judge a vendor on results and owner time.
Entries by Stephen Oliver
Driving the Bus: Why Your Martial Arts School Can’t Outgrow You
Nick Okinas yelled “you’re driving the bus” at me twenty times before it sank in. The ceiling on your martial arts school isn’t the market, the rent, or the economy. It’s the number of jobs you personally still hold, and here’s the audit that proves it.
The Parthenon Scorecard: How to Score Every Fall Event and Lead Source Before You Spend a Dollar
Score every fall and holiday lead source on impact versus effort with the Parthenon Scorecard, then turn booths, demos and referral events into booked appointments.
The Huddle Method: How to Get Instructor Trainees Teaching So You Can Get Off the Mat
Don’t hand trainees a whole class. Hand them a section, huddle before and after, and lengthen it until they run the full class.
The 4 P’s System: How to Add 100 New Students to Your Martial Arts School
Adding 100 new students to your martial arts school isn’t about one hot marketing tactic — it’s about fixing four things in the right order: Price, Promote, Present, and Preserve.
The ‘Isolate Bases’ Referral Ask: How to Get Names at Enrollment
“Who do you know who’d like karate?” gets a blank stare. Ask about one circle at a time, like the child’s third-grade class, the scout troop or the parent’s team at work, and new families give you names. Scripts included.
Assume They’re Telling You the Truth
A member pushed back hard this week: families lie about money, and it demoralizes the staff. He’s not wrong. But you’re going to be wrong sometimes either way — and only one direction of error costs you retention.
The Gold-Pan Protocol: Answer Every Facebook Lead Before It Goes Cold
Most schools do not have a lead problem, they have a response problem. The Gold-Pan Protocol is a five-stage system for turning online leads into enrollments at a predictable cost.
The Attendance Ledger System: How to Cut Martial Arts Dropout Below 2%
Elite martial arts schools hold attrition under 2% a month with a simple physical attendance-card system that flags every at-risk student within seven days. Here is the Attendance Ledger System, step by step.
Who Should Answer Your Martial Arts School’s Phone?
Program director, AI voice, call center or voicemail? How to cover your school’s phone, match hours to when families call, and where AI belongs.
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