Martial Arts School Marketing: Stop Trusting Agencies, Start Generating 100 Leads a Month
Martial arts school marketing that works: fix your Google Ads, run demos that enroll, build landing pages that convert, and generate 100+ leads a month.
Entries by Stephen Oliver
After-School Enrichment Programs: The Martial Arts Enrollment Machine
After-School Enrichment Programs: The Martial Arts Enrollment Machine Let me be blunt. If you run a martial arts school and you are not running an after-school enrichment program, you are leaving the single most effective enrollment channel I know sitting on the table. A one-hour school visit gets you leads. An after-school enrichment program drops […]
Community Authority & Local Dominance with AI
AI recommends the school the whole town already trusts. Here is how to use partnerships, press, reviews, and local signals to become that obvious local authority.
PE Teacher for the Day: How to Turn One School Visit Into 40+ Leads
PE Teacher for the Day: How to Turn One School Visit Into 40+ Leads Let me be blunt. Most martial arts school owners walk into an elementary school, teach a fun class, hand out a few flyers, and drive home feeling great. Then they wonder why the phone never rings. That is not marketing. That […]
Technical SEO & Schema That Makes Your School Findable by AI
Great content the AI cannot parse is invisible content. Schema and technical SEO hand the engines your facts in a format they trust. Here is what to implement.
Case Study: How Elite MMA in Houston Added a Quarter-Million in Growth Across Two Locations
Eric Williams and Hai Nguyen run Elite MMA in Houston — two locations with 650+ and ~200 mostly-adult BJJ and MMA members. In their first year inside Martial Arts Wealth Mastery’s Inner Circle, they added about $250,000 in growth.
Case Study: How Jan Lappin Grew Middleburg Martial Arts From the $40Ks to a Million-Dollar Pace
Jan Lappin and her daughter Rachel run Middleburg Martial Arts near Jacksonville, FL. After Jan left the group and later rejoined, the school grew from the $40,000s to the $70,000s a month — on track for a million-dollar year — while doubling down on the mission that got her into it: changing lives.
Case Study: How Tim Harrison Grew TM Martial Arts From the Low $20Ks to a Million-Dollar Year
Tim Harrison of TM Martial Arts in Joliet, IL spent years “just above water” in the low-$20Ks a month. After going all-in with Martial Arts Wealth Mastery, he climbed step by step — $30K, $40K, $50K, $60K — survived the pandemic at a $53K average, and set an all-time record every month of 2021 on his way to a million-dollar year.
Case Study: How Eric Sbarge Grew The Peaceful Dragon by Doing Less — and Staying True to Traditional Kung Fu
Eric Sbarge feared that marketing his traditional Kung Fu and Tai Chi school would mean selling out. Instead, Martial Arts Wealth Mastery helped him cut the clutter, teach only what he loves, and grow The Peaceful Dragon from ~$30K to $50–$60K a month.
Case Study: How Stephen Del Castillo Rebuilt Tampa Krav Maga to a $94K Record Month
Stephen Del Castillo’s Tampa Krav Maga was stuck at $30,000 a month for years, then got cut in half by the pandemic. Inside Martial Arts Wealth Mastery he rebuilt to a $60K average and a $94,000 record month — and finally believed a million-dollar school was possible.
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