How to Add a Profitable Kids Program to a BJJ or MMA Gym
Adult-only fight gyms leave a fortune on the table. Here is how to build a profitable kids BJJ or MMA program, staff it, and win the family market.
Entries by Stephen Oliver
Back-to-School Orientation Nights: The Most Productive Day for Martial Arts Schools
Back-to-School Orientation Nights: The Most Productive Day for Martial Arts Schools Let me be blunt. If I could hand you one single event that produces more new students than almost anything else you do all year, would you run it? Of course you would. That event is the back-to-school orientation night — and most martial […]
Using AI to Boost Student Retention and Lifetime Value
Enrolling students is expensive. Losing them is fatal. AI spots at-risk students before they quit and runs the personalized journeys that keep them for years.
Back-to-School Marketing for Martial Arts Schools: How to Win Your Biggest Season
Back-to-School Marketing for Martial Arts Schools: How to Win Your Biggest Season Let me be blunt. If you think the fall is going to save your year, and you’re planning to start working on it in August, you’ve already lost. Back-to-school marketing for martial arts schools is the single biggest enrollment window of the entire […]
How BJJ Academies Get Found by AI: GEO for Brazilian Jiu-Jitsu
When a parent asks ChatGPT for the best BJJ near them, does your academy get named? GEO is how you become the answer AI recommends. Here is the BJJ playbook.
Get Recommended by AI: How Martial Arts Schools Win in ChatGPT, Gemini, and Google’s AI Era
AI now recommends martial arts schools to parents. Here is how to build the local authority, reviews, and FAQ pages that get your school named instead of ignored.
From Part-Time Side Hustle to Full-Time School: The 100-Student Roadmap
Grow a part-time martial arts school into a full-time income. The 100-student roadmap: pricing fixes, free summer marketing, lease deals, and the path to quit your day job.
How to Keep Martial Arts Students Motivated: Selling the Black Belt Vision
Motivation is built, not found. Here’s how to keep martial arts students motivated for years by selling the black belt vision and engineering momentum into every class.
Summer Camps and Daycares: The PE-Teacher-for-the-Day Lead Machine
Summer camps and daycares won’t give you continuity — but they’ll give you a thousand leads for fall. Here’s how to work them right.
There’s No Slow Season: Summer and July 4th Live-Event Marketing
If summer feels slow, you’re not looking hard enough. How to find live events and fill your school over July 4th and all summer long.
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