How to grow a BJJ academy or MMA gym — membership growth, recurring revenue, retention, and pricing for combat sports. 🎥 Watch the BJJ & MMA Gym Business Growth playlist on YouTube.

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AI Front Desk for BJJ Gyms

Your BJJ gym is empty during open mat and class. Voice AI plus chatbots answer every call and message instantly, qualify the lead, and book the trial 24/7.

Selling Family and Long-Term Memberships in a Fight Gym

Month-to-month is a trap. Here is how to sell paid-in-full, family, leadership, and competition-team memberships in a BJJ or MMA gym, plus the renewal conference for adults.
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AI Content for BJJ Academies: Fundamentals, Competition & Adult Programs

AI lets a BJJ academy publish authority content at scale across fundamentals, competition, and adult programs without burning out. Here is the system to do it.

How to Add a Profitable Kids Program to a BJJ or MMA Gym

Adult-only fight gyms leave a fortune on the table. Here is how to build a profitable kids BJJ or MMA program, staff it, and win the family market.
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How BJJ Academies Get Found by AI: GEO for Brazilian Jiu-Jitsu

When a parent asks ChatGPT for the best BJJ near them, does your academy get named? GEO is how you become the answer AI recommends. Here is the BJJ playbook.
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AI Chatbots: Capture and Qualify Leads on Your Website 24/7

Your website goes dark at night, but parents do not. Here is how an AI chatbot captures and qualifies leads around the clock and hands them off to booking.

The Combat Sports Community Domination Plan: Make Your BJJ or MMA Gym the Obvious Local Choice

BJJ and MMA gyms win locally by combining community outreach, reviews, events, referrals, school programs, signage, proof and direct-response marketing into one domination plan.

Database Farming for BJJ and MMA Gyms: The Leads You Already Paid For Are Not Dead

Most BJJ and MMA gyms ignore old leads, former students and no-shows. Database farming with calls, texts, email, direct mail and retargeting can revive hidden enrollments.

Krav Maga School Marketing: How to Fill a Self-Defense Program

Krav Maga sells fear and confidence, not trophies. Here is the positioning, lead-gen, and women's workshop playbook to fill a self-defense program.

The Trial Class Trap: Why BJJ and MMA Gyms Need an Enrollment Process, Not Free Rolling

Most BJJ and MMA gyms waste trial classes because they treat them like free rolling instead of an enrollment process. Learn how to structure intros and conferences that convert.