How to grow a BJJ academy or MMA gym — membership growth, recurring revenue, retention, and pricing for combat sports. 🎥 Watch the BJJ & MMA Gym Business Growth playlist on YouTube.

The MMA Gym Marketing Plan: How to Fill Adult Programs Predictably

The Parthenon marketing model for MMA gyms: internal, external, and internet pillars, speed-to-lead, and tracking cost per enrolled member so adult programs fill predictably.

The Proof Machine: Reviews, Testimonials and Local PR for BJJ and MMA Gyms

BJJ and MMA gyms need a proof machine: Google reviews, testimonials, local PR, parent stories and authority assets that make prospects trust the school before the intro lesson.

AI Search, Reviews and Local Authority for BJJ and MMA Gyms

AI search is changing local discovery. BJJ and MMA gyms need reviews, content, PR and proof so ChatGPT, Google and prospects find strong authority signals.

Local Authority for BJJ and MMA Gyms: Reviews, PR, Schools, Daycares and Community Domination

Authority is not accidental. BJJ and MMA gyms must manufacture local trust through reviews, PR, school outreach, community visibility and proof.

The BJJ and MMA Gym Follow-Up Machine: How to Turn Leads Into Appointments, Shows and Enrollments

The lead is rarely the real problem. The weak follow-up is. Here is how BJJ and MMA gyms should convert prospects into appointments, shows and enrollments.

PE Teacher for the Day: The School and Daycare Marketing System for Kids BJJ, MMA and Muay Thai Programs

Kids BJJ, MMA and Muay Thai programs can use PE Teacher for the Day, school enrichment, daycares and camps to generate leads, appointments and new students.

Summer Is Not Slow: Seasonal Marketing Campaigns for BJJ, MMA and Muay Thai Gyms

Summer should not be slow for combat sports gyms. Learn how to use movies, UFC events, schools, camps and community events to drive BJJ and MMA enrollments.

Why BJJ and MMA Gym Owners Should Add 100 Students Fast Instead of Growing Slowly

Slow growth sounds safe, but for BJJ and MMA gyms it often kills momentum. Here is why adding 100 students fast can be easier than drifting for years.

Retention, Attendance and Renewals for BJJ and MMA Gyms: Stop Letting Students Drift Away

Most BJJ and MMA gyms lose revenue because attendance, retention and renewals are casual. Learn the systems that keep students training and raise lifetime value.

Birthday Parties, Buddy Events and Referral Systems for BJJ and MMA Gyms

BJJ and MMA gyms can use birthday parties, buddy events and student milestones to create local leads and predictable new student enrollments.