How to grow a BJJ academy or MMA gym — membership growth, recurring revenue, retention, and pricing for combat sports. 🎥 Watch the BJJ & MMA Gym Business Growth playlist on YouTube.

How to Grow a BJJ Gym Without Discounting Tuition

Discounting BJJ tuition destroys your margin and tells students your mats are cheap. Here is how to grow on premium positioning and value instead of price cuts.
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Case Study: How Ben Brown’s Phas3 Muay Thai Brought Enrollment Systems to a Combat-Sports Gym

How a top Muay Thai gym applied formal enrollment, pricing, and retention systems to a striking audience that usually resists them, with reported revenue gains.

$25K to $100K a Month With a BJJ/MMA School

Going from $25K to $100K a month with a BJJ/MMA school doesn't mean cheapening the art. It means stacking four professional conversions: premium pricing, a 12-month Trial Enrollment, sub-2% attrition, and a predictable lead engine.