How to grow a BJJ academy or MMA gym — membership growth, recurring revenue, retention, and pricing for combat sports. 🎥 Watch the BJJ & MMA Gym Business Growth playlist on YouTube.

The 250-Student Combat Sports Gym: How a BJJ or MMA School Becomes a Real Business

A BJJ or MMA gym does not need a giant warehouse to build serious revenue. Learn the 250 to 300 active student model, student value, staffing, retention and enrollment math.

How BJJ and MMA Gyms Can Turn Movies, Community Events and Local Buzz Into New Students

A booth is not marketing unless it sets appointments. Here is how BJJ, MMA and Muay Thai gyms can turn movies, community events, UFC buzz and seasonal traffic into real enrollments.

The Intro Lesson Machine: How BJJ and MMA Gyms Turn Trials Into Paid Enrollments

Most combat sports gyms waste trials. This article shows BJJ and MMA coaches how to build a structured intro lesson and enrollment conference that converts.

Moneyball for BJJ and MMA Gyms: Know Your Numbers or Keep Guessing

BJJ and MMA gym owners need Moneyball-style numbers: leads, appointments, shows, intros, enrollments, retention, renewals and student value. Stop guessing and build a real gym business.

The Marketing Parthenon for BJJ, MMA and Muay Thai Gyms: 20 Marketing Systems Every Month

Most combat sports gyms are not underperforming because their coaching is weak. They are underperforming because they are trying to grow on one or two marketing activities instead of building a Marketing Parthenon.

Stop Undercharging: The Premium Pricing Model for BJJ, MMA and Muay Thai Gyms

BJJ, MMA and Muay Thai gym owners need to stop competing on cheap tuition. Learn how to build value, present $897 initial and $397 monthly, and create premium enrollments.

The BJJ Academy Enrollment System: How to Convert Trials Without Feeling Salesy

A blunt, repeatable enrollment system for BJJ academies. The two-lesson intro, the adult enrollment conference, and how to handle "let me think about it."

Jiu-Jitsu Student Retention: How to Beat the 3-to-6-Month Dropout Cliff

Most BJJ students quit between months three and six. Here is why the dropout cliff happens and the onboarding, attendance, and culture systems that beat it.

BJJ Membership Pricing Tiers: Why $150/Month Undervalues Your Academy

If you are charging $150 a month for jiu-jitsu, you are leaving real money on the mat. Here is the pricing-tier and student-value math that fixes it.

BJJ & MMA Gym Growth: How to Position a Muay Thai, BJJ, or MMA School So It Becomes a Gold Mine

BJJ & MMA gym growth starts with positioning. Lead with benefits, not style, pick one focus, and build the main thing first. Real schools doing $800K to $1.4M.