Grassroots martial arts marketing that generic gym consultants can’t own — school talks, PE and after-school programs, community events, live-event booths, birthday parties, partnerships, and a grassroots marketing calendar.

How to Build a Grassroots Marketing Calendar (20 Activities a Month) - Martial Arts Wealth Mastery

How to Build a Grassroots Marketing Calendar (20 Activities a Month)

One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month — the five buckets, a sample month, and how to assign, track, and measure it.
How to Get Martial Arts Programs Into Local Schools (Your #1 Student Feeder) - Martial Arts Wealth Mastery

How to Get Martial Arts Programs Into Local Schools (Your #1 Student Feeder)

Local schools are the single most powerful lead source in martial arts marketing. The three ways in — assemblies, after-school enrichment, and partnerships — how to pitch them, and how to convert the leads.
The Rule of Seven: Why Three Emails Won’t Get a Principal to Call You Back - Martial Arts Wealth Mastery

The Rule of Seven: Why Three Emails Won’t Get a Principal to Call You Back

Two or three emails will never get a principal to respond. Here's the seven-touch cadence across email, mail, text, and in-person visits — plus why pitching one program instead of a menu kills your response rate.
The Vendor-Number Trap: What Nobody Tells You About W-9s, EINs, and Six-Month School Paperwork - Martial Arts Wealth Mastery

The Vendor-Number Trap: What Nobody Tells You About W-9s, EINs, and Six-Month School Paperwork

Two school owners got boxed out of after-school programs by six-month vendor-number paperwork. Here's why it happens, how to sidestep the 'vendor' box entirely, and what to do when you can't avoid it.
The After-School Enrichment Program Playbook: How to Turn School Programs Into a Real Enrollment Engine - Martial Arts Wealth Mastery
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The After-School Enrichment Program Playbook: How to Turn School Programs Into a Real Enrollment Engine

Most after-school programs run like community service and produce almost no revenue. The schools hitting $50K-$100K/month treat the program as a trial, not a class, and run a deliberate conversion system. Here's the full framework — plus a free preview PDF.
Get Your Foot in the Door: How to Land After-School Enrichment Programs Without Ever Saying ‘Fundraiser’ - Martial Arts Wealth Mastery
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Get Your Foot in the Door: How to Land After-School Enrichment Programs Without Ever Saying ‘Fundraiser’

Every school relationship starts with a foot-sized opening. Here's how to get into schools through birthday parties, PE-teacher-for-a-day, and after-school enrichment programs — without ever using the word "fundraiser."