Grassroots martial arts marketing that generic gym consultants can’t own — school talks, PE and after-school programs, community events, live-event booths, birthday parties, partnerships, and a grassroots marketing calendar.

Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks, Martial Arts Wealth Mastery

Employers and Care Agencies: The Adult Lead Source Most Schools Never Work

A warm walk-in to one care agency or employer can bring you a whole staff of adult prospects. Here's The Walk-In Method: what to offer, what never to teach (client restraint), and how the employers you pick set the income mix of your leads.
Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks, Martial Arts Wealth Mastery
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Paid Classes for Daycares, Agencies and Nonprofits: When to Say Yes

The $200-a-week daycare class is a deal I turn down. Here is how I decide which outside contracts are worth it, why tuition is a school's real income, and how to turn a behavioral-health agency's request into a staff program.
Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks, Martial Arts Wealth Mastery
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Fill Your School: The Live-Event and After-School Marketing Playbook That Actually Converts

The lead hierarchy has flipped. Here's the live-event and after-school marketing playbook that turns booths, prize wheels, and PE days into real martial arts enrollments.
Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks, Martial Arts Wealth Mastery
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The Three Jobs of Every In-House Event (And Why Owners Cancel the Ones That Are Working)

Every in-house event does three jobs, not one. Jeff Smith's ambassador stripes — 1, 5, and 10 — plus the retention math most owners miss.
Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks, Martial Arts Wealth Mastery
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Should Your After-School Martial Arts Program Be Free? Why Paid Programs Enroll More Families

A principal offers to run your after-school martial arts program for free. It sounds generous, and it usually costs you enrollments. Grand Master Stephen Oliver explains why families engage more when they pay something, what to do when the school insists on free, and how to template the program so the host runs it your way.
Movie Theater Promotions: A Holiday Playbook for Schools, Martial Arts Wealth Mastery
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Movie Theater Promotions: A Holiday Playbook for Schools

How martial arts schools run movie theater lobby promotions: picking the blockbuster, winning the manager, booth setup and December follow-up.
How Do You Convert After-School Enrichment Kids Into School Enrollments?
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How Do You Convert After-School Enrichment Kids Into School Enrollments? The Five-Touch Handoff

A five-contact system for moving after-school enrichment families from registration form to signed school enrollment, with scripts, ratios and a 30-day plan.
How Do You Turn Live Event Leads Into Martial Arts Students?
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How Do You Turn Live Event Leads Into Martial Arts Students?

Turn live event leads into martial arts students with the 100-50-25 Funnel: book on the spot, get your number in their phone, and follow up until they show.
Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks, Martial Arts Wealth Mastery
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Holiday Mall Kiosks: How Martial Arts Schools Fill January From the Busiest Shopping Weeks

Thanksgiving to Christmas brings the heaviest retail traffic of the year. Here is how to book, staff and run a holiday mall kiosk that fills your school.