The Halloween Candy-Card Campaign: How a $50 Bag of Candy Still Fills Martial Arts Schools
A bag of candy costs almost nothing, but handed out the right way -- assembly-lined, branded, QR-coded, and backed by a reminder cascade -- it can still fill a martial arts school every October. Here's the full system.
Birthday Parties as a Lead-Generation System for Martial Arts Schools
Birthday parties are a Trojan horse: you get paid to fill your school with 10–20 prospective students and their parents on a weekend. How to run parties as a lead-generation system that converts.
Back-to-School School Outreach: The Cheapest New Students You Will Ever Get
60 appointments in one two-hour window across 7 schools. Stephen Oliver's priority order for back-to-school outreach — and 460 enrollments in 9 months.
After-School Martial Arts Enrichment Programs (A Revenue Stream and a Feeder)
An after-school martial arts enrichment program is two things at once: its own revenue stream and a steady feeder into your main program. How to set one up, price it, and convert the kids into members.
PE Teacher for the Day: The School-Talk System That Fills Your Kids Program
A free school assembly can put you in front of hundreds of local families in an afternoon. How the PE-Teacher-for-a-Day system works — the pitch schools say yes to, running it, and converting the leads.
Permission Slip Marketing for Martial Arts Schools
School talks burn owners out and rarely convert. Here's the permission-slip system that turns a single school visit into 200 hot leads with the parents' explicit opt-in.
After-School Enrichment Programs: The Enrollment Math
One after-school enrichment program can quietly add dozens of enrollments a season. Here's the exact math behind a 460-enrollment school turnaround.
How to Turn School Events Into Booked Appointments
Collecting names at a school event isn't enough. Here's the appointment-booking system that turned one elementary school event into 85 booked appointments in two hours.
How to Build a Grassroots Marketing Calendar (20 Activities a Month)
One Facebook ad is not a marketing system. How to build a grassroots marketing calendar of ~20 activities a month — the five buckets, a sample month, and how to assign, track, and measure it.
How to Get Martial Arts Programs Into Local Schools (Your #1 Student Feeder)
Local schools are the single most powerful lead source in martial arts marketing. The three ways in — assemblies, after-school enrichment, and partnerships — how to pitch them, and how to convert the leads.
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