How to Get Your Martial Arts School Into Movie Theaters (Without Writing a Big Check)
Two doors into every theater — National CineMedia or the manager directly. Lead with what's in it for them, stay out of the way of the popcorn, and one busy weekend can book 100 appointments.
Free Publicity for Martial Arts Schools: How One Brown Belt Made Us Famous — and How to Get the Media Calling You
One brown belt's bravery earned Mile High Karate national coverage — but only because we pursued it. The lumpy-mail playbook, celebrity affinity, and how one media hit becomes ten.
Own Back-to-School: The Live-Event Marketing Playbook for Martial Arts Schools
Back-to-school orientation events are the fastest-working enrollment tactic in martial arts. One event produced 85 appointments in 2 hours. Here is the playbook.
The 90-Day Back-to-School Marketing Plan for Martial Arts Schools
The 90-Day Back-to-School Marketing Plan for Martial Arts Schools
Let me be blunt. Most school owners think about back-to-school in mid-August, panic, throw money at some ads, and wonder why September is a dud. A real back-to-school marketing…
Host-Parasite Marketing: Borrow Other Businesses’ Audiences to Fill Your School
Other businesses already have your ideal families as customers. Host-parasite marketing borrows their audience to fill your martial arts school. Here is how.
Summer Is Your Secret Weapon: Off-Season Growth for Martial Arts Schools
Summer Is Your Secret Weapon: Off-Season Growth for Martial Arts Schools
Let me be blunt. The single most destructive myth in this industry is "summer is slow." I have watched smart, hard-working school owners repeat it for 40+ years, and…
Referrals & Buddy Days: Your Best Back-to-School Marketing
Referrals & Buddy Days: Your Best Back-to-School Marketing
Let me be blunt. The best martial arts referral program in the world is already sitting on your mat right now. Your current students and their parents are your single most powerful…
The Reactivation Goldmine: Win Back Former Martial Arts Students & Old Leads
The Reactivation Goldmine: Win Back Former Martial Arts Students & Old Leads
Let me be blunt. Before you spend one more dollar chasing cold leads, you need to reactivate former students you already paid to acquire. Your database is a goldmine…
Speed-to-Lead: Why 5 Minutes Decides Your Martial Arts Enrollments
Speed-to-Lead: Why 5 Minutes Decides Your Martial Arts Enrollments
Let me be blunt. Your fall enrollment is not decided by your marketing budget. It is decided by how fast you pick up the phone. Speed to lead — the raw minutes between a…
The 1,000-Lead Summer: Why Mid-July Is the Most Prolific Marketing Season of the Year
Summer isn't slow — it's the most prolific marketing season of the year. The 1,000-lead mission, the live-event math, and why record Septembers are built in July.
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