How to market a martial arts school and fill it with students — ads, local SEO, referrals, events, and lead follow-up. 🎥 Watch the Martial Arts School Marketing playlist on YouTube.

Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use

Martial Arts Marketing Conversion Ratios by Channel: The Numbers I Use

The ratio chains I coach to for live events, PE teacher for a day, birthday parties, rack cards and referrals: from 120 leads to 25 enrollments at a busy event, and 500 kids to about 33 students at one elementary school.
What a martial arts lead actually costs and how many you need

What a martial arts lead actually costs and how many you need

A martial arts lead costs about $25 on paid social and an enrollment runs $200 to $400 all in. Here is the Hundred-Lead Pillar Stack, the offer design behind it, and when to hire your ad account out.
The Cost-Versus-Effort Marketing Matrix

Martial Arts Lead Generation: The Community Lead Engine

The exact lead-generation system to fill your martial arts school: where to find leads, how to capture them, the 48-hour booking rule, and the referral engine that compounds it all.
Test Online, Then Print: How to Split-Test Your Martial Arts Marketing

Test Online, Then Print: How to Split-Test Your Martial Arts Marketing

A fair postcard test needs roughly 86,000 pieces per version to separate a 0.5% response from 0.6%, which no local school mails. Here's my Prove It, Then Print It method: find the winner on Facebook, then put it on door hangers and postcards.
Martial Arts School Marketing Plan: 20+ Ways to Get More Leads, Referrals & New Students

Martial Arts School Marketing Plan: 20+ Ways to Get More Leads, Referrals & New Students

Stephen Oliver breaks down the 6-pillar Marketing Parthenon framework top martial arts schools use to generate 100+ net-new students a quarter — without depending on a single ad platform.
You Don’t Know Who Your Students’ Parents Are — And It’s Costing You Twice
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You Don’t Know Who Your Students’ Parents Are — And It’s Costing You Twice

Four registration questions and a 10-minute recap surface the parents who run your market. At 20 enrollments a month, that's less than one a day.
The Cost-Versus-Effort Marketing Matrix

Positioning Your Martial Arts School: Grow the Market, Don’t Fight for Scraps

How you position your school decides whether you grow the whole market or fight for scraps. The IBM lesson, marketing in a vacuum, and building a memorable martial arts brand.
How Do You Turn Live Event Leads Into Martial Arts Students?
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How Do You Turn Live Event Leads Into Martial Arts Students?

Turn live event leads into martial arts students with the 100-50-25 Funnel: book on the spot, get your number in their phone, and follow up until they show.
Google Review Velocity: Why 25 Reviews in a Weekend Can Backfire, Martial Arts Wealth Mastery
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Google Review Velocity: Why 25 Reviews in a Weekend Can Backfire

Jumping from two reviews a month to 25 in a weekend can look bought. Here is how to pace Google reviews so they actually post.
The Cost-Versus-Effort Marketing Matrix

The Cost-Versus-Effort Marketing Matrix

Every marketing activity lands in one of four boxes: low or high cost, low or high effort. Here is where referrals, live events, PE teacher for a day and Meta and Google ads fall, and why small schools win in the low-cost, high-effort box.