You’re Almost There — Here’s How to Get the Most Out of Your Call With Grand Master Oliver
You’ve already talked through your school with Grand Master Smith. This second call is the real one — a direct, working conversation with Grand Master Oliver where we both decide whether Martial Arts Wealth Mastery is the right next step for you.
Your Scheduled Appointment
Join Your Zoom Meeting With Grand Master Oliver
Click below at your scheduled time to join the meeting.
Meeting ID: 548 009 0977 · stephencoliver.zoom.us/j/5480090977
Don’t have your exact date and time handy? Check the confirmation email or text Bob Dunne sent you — this is Grand Master Oliver’s standing meeting room, so the link is the same for every call, but your specific appointment time is in that confirmation.
A Two-Way Decision, Not a Sales Pitch
This isn’t a scripted pitch meeting. It’s a direct working conversation with Grand Master Oliver to look at your school’s numbers and your goals, and to make a real decision — together — about whether Martial Arts Wealth Mastery is the right fit.
“We’ll be making a decision next time whether this is the best path forward for you.”
If your spouse or a business partner is involved in decisions about your school, include them on this meeting.
What to Have Ready — Building On Your Call With Grand Master Smith
- Bring your numbers current. Grand Master Smith already has your baseline from your first call — have this month’s actual revenue and student count ready so Grand Master Oliver can pick up exactly where that conversation left off, not start over.
- Know the one thing you told Grand Master Smith was your biggest challenge. Grand Master Oliver will want to go straight at it, not rediscover it.
- Bring whoever else decides. A spouse, business partner, or co-owner with a say in this decision should be on the Zoom Meeting with you.
- Block the full hour. This is a working session, not a follow-up chat — treat it like the most important business meeting on your calendar this month.
- Come ready to decide. This call ends in a real answer, not “let me think about it.” If you need more time or more information before you can commit either way, say so up front so Grand Master Oliver can address it directly.
Grand Master Smith Already Saw the Fit. This Call Confirms It.
You wouldn’t be on Grand Master Oliver’s calendar if Grand Master Smith hadn’t already seen real potential in your school. This second call isn’t a second screening — it’s where Grand Master Oliver looks at what Grand Master Smith found, at your numbers, and makes the final call on both sides.
We evaluate to make sure you’re capable of at least a 10-to-1 return on the time and money you’d invest. If the math doesn’t work for your school, Grand Master Oliver will tell you directly.
A proven willingness to “empty your cup” and actually implement proven success systems — not just collect ideas.
We coach real numbers and real problems. That only works with owners who are honest with us, and with themselves.
A willingness to get out of bed in the morning and get to work. We build the systems with you — we don’t run your school for you.
A real willingness to support your fellow members in growing — we have a strict “no-assholes policy.” We create a powerful team and peer support system, not a room of competitors keeping score.
What Membership Actually Looks Like
Grand Master Smith already has a read on where your school fits. Grand Master Oliver will confirm the right path for you directly on the call — here’s what membership looks like once you’re in.
Weekly Group Zoom Meetings
Small-group, member’s-only Zoom video meetings essentially every week — fully interactive and live, facilitated by Grand Master Oliver, Grand Master Smith, Bob Dunne, and Sr. Master Greg Moody, who reviews your results in real time. Every question gets answered.
Monthly Coaching From Lee Milteer
Every month you receive lessons from our Millionaire Smarts Coach, Lee Milteer — on success thinking, entrepreneur skills, achievement mindset, time management, and the other skills success actually requires.
In-Person Mastermind Retreats
Two-day face-to-face Quick-Start Mastermind sessions, typically spring and fall, held in Evergreen or Golden, Colorado — plus special executive trips to some of the most exclusive campuses in the country.
Periodic Behind-the-Scenes Leadership Retreats
Periodic executive trips onto some of the most exclusive campuses and training grounds in the country — past retreats have included behind-the-scenes access at the U.S. Naval Academy in Annapolis (with acting Under Secretary of the Navy Hung Cao), the U.S. Military Academy at West Point (with former NYC Police Commissioner Bernard Kerik), Walt Disney World, and the Ultimate Martial Arts Marketing Bootcamp with marketing legend Dan Kennedy, among many others.
Ongoing Support
Our entire team is continually available in the members-only discussion forum between live meetings — you’re never waiting a week for an answer.
Everything Recorded
Every meeting is recorded and available to members immediately, along with the rest of the member resource library in the Martial Arts Wealth Mastery Circle community.
Monthly Results Reviews
You’ll keep us up to date on your results, challenges, and opportunities — every month we schedule time to review where things stand and look over your shoulder to point out opportunities you might be missing.
Here’s Exactly What That Looks Like
Everything below is the full Coaching Program Guide — the same guide Grand Master Oliver walks members through. Read it before your second meeting so the hour is spent on decisions, not explanations. You can also download the whole thing as a PDF and read it later, or hand it to a spouse or business partner.
Download the Coaching Program Guide
30 pages · the full program guide, the coaching team, the first 90 days, the numbers, and the ten honest questions to ask yourself before you decide.
A Note From Grand Master Oliver
You’ve mastered the martial arts. This is about mastering the martial arts business — earning your black belt and beyond on the business side of what you already do well.
“Our explicit mission is to help you build a school that is financially rewarding enough to keep you in martial arts for life — and good enough that your students stay long enough to get their black belts.”
We don’t take a school we don’t believe we can return at least ten times what it costs. That is the promise the rest of this page is built on, and it is the first thing Grand Master Oliver will test with you on the call.
So, What Exactly Is Martial Arts Wealth Mastery?
It is ongoing coaching, not a course and not an agency. We build the marketing, enrollment, pricing, retention and staffing systems with you, inside your school, and we teach you and your team to run them — so you are never dependent on us or on an outside vendor.
Think of it the way you think about rank. Nobody earns a black belt from a weekend seminar or a binder. They earn it from a qualified instructor, a structured curriculum, consistent correction, and a room of people training alongside them. The business side works the same way, and nearly every owner who is stuck is stuck because they have been trying to self-teach it.
Your First 90 Days
Every school starts from a different place, so your plan is yours. The structure, though, is the same for everyone:
- Day 1Welcome walk-through with Bob Dunne. Our National Director gets you into the member community, onto the meeting calendar, and oriented in the resource library the same week you join.
- Week 1Full school evaluation. We go through your real numbers — revenue, student count, retention, average student value, lead flow, conversion — and establish the baseline we will measure everything against.
- Weeks 1–2Your development plan. We agree on the two or three things that will move the most money in the shortest time, in the right order, and write them down.
- Weeks 1–6New Member Quick-Start. A structured six-week onboarding that installs the first systems — so you are implementing in week two, not still reading in month three.
- WeeklyLive group masterminds. Small-group, members-only Zoom sessions essentially every week with Grand Master Oliver, Grand Master Smith, Bob Dunne and Sr. Master Greg Moody. Your results get reviewed in the room, and every question gets answered.
- MonthlyOne-on-one with your mentor-coach. Scheduled time every month to look over your shoulder at what moved, what didn’t, and what you are missing.
- Day 30First review. What changed, what stalled, what gets adjusted.
- Day 60Staff and systems. We move from you doing it to your team running it — hiring, training, scripts, accountability.
- Day 90Results review. Measured against the Week 1 baseline. By this point most members are seeing a positive return; if you are not, we find out why and fix it.
Where the Growth Actually Comes From: Four Levers
Almost every school we coach grows by moving the same four numbers. None of them requires you to work more hours.
How long a student stays. The cheapest growth in your school is the student you already have. A few extra months of average tenure changes your revenue more than any ad campaign.
What a student is worth while they are with you — pricing, program structure, upgrades, leadership and black belt club tracks. Most schools are priced well below what their instruction is actually worth.
What it costs you to generate a qualified prospect, and how many of your leads you ever actually reach. Most schools are not short of leads; they are short of follow-up.
The percentage of people who walk in who actually sign up. A trained, scripted, confident enrollment process routinely doubles this without a single extra lead.
Why the levers multiply. They do not add — they compound. A modest improvement in each one at the same time does not give you a modest improvement overall; it gives you a multiple. That is the whole reason a school can go from $16,000 a month to $59,000 a month in six months without adding square footage or class hours.
The Return We Underwrite
We are not shy about this, because it is the basis on which we accept or decline a school.
10:1
The minimum return we expect on your investment. If we do not believe your school can hit it, we will tell you no.
20–30:1
What we are actually aiming for behind the scenes on the schools we take.
30–90
Days in which an owner who implements aggressively should be seeing a positive return, not a year from now.
6–12
Months of consistent implementation behind the bigger jumps — doubling a school or better. There is no single tactic that does it.
Run the math on your own school. Take your current monthly revenue. Add the revenue from a ten percent improvement in retention, a ten percent improvement in average student value, and a ten percent improvement in your enrollment ratio — then compare the total to what coaching costs. That calculation, done honestly with your real numbers, is what the second meeting is for.
| School | Where they started | Where they got to |
|---|---|---|
| Family Black Belt Academy · Jason Purcell | $7,500/month, facing closure | $100,000/month, sustainable |
| Mercer Island Martial Arts · Krista Wells | $700K year | $1.2M year |
| Phas3 Muay Thai · Ben Brown | $16,000/month | $59,000/month in 6 months |
| Grimsby Karate · Riley Fyfe | $6,000/month | ~$50,000/month |
| Girls Who Fight · Gemma Sheehan | $7,000/month | $31,000/month on three days a week |
| Elevate Martial Arts · Heidi Gilbert | Starting over as a single mom | $85,000/month, ~160 students, under two years |
| Niagara Falls Kung Fu Academy · Rob Atalick | $10,000/month | $37,000/month |
Owner-reported figures. Individual results vary and depend on implementation.
The Program Levels
Every member works directly with the same coaching team. The level simply sets the pace and the kind of attention that fits where your school is right now — Grand Master Oliver will confirm the right one with you on the call.
Full Program
For established schools at roughly $500,000 a year and above. The focus moves to multi-location growth, staff and leadership depth, premium program structure, and building an asset that can run without you in it every day.
Apprentice Program
For schools under $500,000 a year that are already running and need the systems installed in the right order — retention and enrollment first, then pricing and marketing, then staff.
Small School Accelerator
For schools under 100 students. The fastest-moving group we run, and the one that produces the most dramatic percentage growth — Riley Fyfe and Gemma Sheehan both started here.
Who Has to Say Yes — On Both Sides
We decline schools every month. These are the five things we are actually evaluating, and they are the same five Grand Master Smith was weighing on your first call:
- The math has to work. We have to believe your school can return at least ten to one. If it cannot, taking your money would be dishonest.
- You have to be willing to empty your cup. Implement proven systems as given, first — then adapt. Collecting ideas and implementing none of them is the single most common way an owner wastes this.
- You have to be honest. With us, and with yourself, about your real numbers. We cannot coach a version of your school that does not exist.
- You have to be willing to work. We build the systems with you. We do not run your school for you, and nobody here will out-work you on your own behalf.
- You have to be a team player. Members help each other grow. We have a strict “no jerks” rule and we enforce it — one bad actor costs a mastermind room more than any single member is worth.
“You’re Right. It Isn’t Working. Yet.”
Most owners who come to us have already tried things. Here is what is usually actually missing underneath the complaint:
Usually the leads are arriving and nobody is calling them back fast enough, often enough, or with anything worth saying. The missing piece is a follow-up system, not a new ad.
The intro class is fine; the enrollment conversation afterward is unscripted and apologetic. The missing piece is a trained enrollment process you and your staff can run the same way every time.
There is nothing structured pulling them to the next milestone. The missing piece is a program and communication track built around tenure, not around this month’s schedule.
Almost always untrue, and almost always a packaging problem rather than a market problem. The missing piece is program structure that makes the value visible before the price is discussed.
For each of those, the work is the same four steps, in this order: Find it (what is actually broken, in the numbers) → Build it (the system, written down) → Teach it (you and your staff, to the point of competence) → Keep it (accountability, so it survives a busy month).
Knowing the Fix Is Easy. Installing It Is the Work.
This is the part a course cannot do for you, and it is most of what the weekly meetings are actually for. A small example — the language your front desk uses:
| Don’t say | Say |
|---|---|
| “It’s $149 a month.” | “It depends on which program fits your son — let’s get him in for a class and then I can tell you exactly.” |
| “Just let me know if you’re interested.” | “I have Tuesday at 5 or Thursday at 6 — which works better?” |
| “We have a trial you can try out.” | “Here’s what the first 30 days looks like, and here’s what he’ll be able to do at the end of it.” |
| “Sorry to hear that — we’ll miss you.” | “Before you decide, let’s talk about what changed — most of the time we can fix it.” |
What waiting another year costs.
30%
The share of students a typical school loses every year that better retention systems would have kept.
Age 11
The age at which most students are lost. Nearly all of them are lost to a gap in program structure, not to a competitor.
20–30%
The revenue most schools leave on the table through pricing and program structure alone.
67%
The share of leads that are never contacted more than once. The money is in the second, third and fourth attempt.
Ten Honest Questions to Ask Yourself Before the Call
Answer these for yourself, not for us. Your answers are what the second meeting is built on.
- Do I actually know my real revenue, student count and retention rate this month — or am I estimating?
- If nothing changes, where is my school in three years?
- Am I being paid what the hours I put in are worth?
- How many of last month’s leads did anyone contact more than once?
- What is my enrollment ratio, and who on my team has ever been trained on it?
- How long does my average student stay, and do I know why the ones who left, left?
- Have I raised my prices in the last two years, and if not, why not?
- Could my school run for two weeks without me in the building?
- Am I willing to be told I am wrong about something I have believed for years?
- Am I willing to do the work, every week, for twelve months — or am I looking for one tactic?
Your Coaching Team
You are not assigned one account manager. These are the people in the room:
Grand Master Stephen Oliver, MBA
Founder & CEO · 10th Degree
Built Mile High Karate from zero to five locations in 18 months, franchised internationally, and has coached school owners from $25,000 to over $100,000 a month.
World Champion · Senior Coach
First World Light Heavyweight Kickboxing Champion, ran his own chain of seven-figure schools, and coaches martial arts, MMA, boxing and BJJ owners nationwide.
Sr. Master Greg Moody, Ph.D.
Curriculum & Instruction
Program structure, curriculum design, instructor training and retention — the systems that keep students in the school long enough to earn rank.
Lee Milteer
Millionaire Smarts Coach
Monthly coaching on success thinking, entrepreneurial skill, achievement mindset and time management — the owner-level work behind the school-level work.
Bob Dunne
National Director
Your first call and your ongoing point of contact. Reach him at (720) 256-0208, 9am–9pm Mountain.
Marek Gahura
Marketing & Systems
The implementation side — campaigns, funnels, follow-up automation and the technical build behind the marketing systems.
Jennifer Thompson
Member Support
Keeps members oriented in the community, the resource library and the meeting calendar so nothing gets lost between sessions.
Guest Experts
Rotating
Specialists brought in on pricing, hiring, legal, finance and marketing — including past sessions with Dan Kennedy.
Two Things Owners Ask Before They Say Yes
No — it is the opposite. A McDojo is a school with weak instruction and strong sales. We are after strong instruction with professional systems behind it, so that good teaching reaches more students and keeps them long enough to actually progress. The McDojo Myth → · No McDojos, No Belt Factories →
No. An agency sells you leads and moves on — which is why agency-grown schools so often stall. Three things grow a school: getting more prospects in, enrolling more of them, and keeping them longer. An agency only touches the first. We build all three with you and teach your team to run them. Why Marketing Agencies Fail Your School →
Before Our Second Meeting
Four things to do between now and the call:
- Pull your real numbers. This month’s revenue, current active student count, and roughly how many students you lost in the last twelve months.
- Write down your single biggest constraint. One sentence. The thing that, if it were fixed, would change the most.
- Answer the ten questions above honestly. Especially the last two.
- Get your decision-makers on the call. If a spouse or partner has a say, they should be on the Zoom with you.
What happens in the meeting. Grand Master Oliver will go through your numbers against the four levers, tell you what he would do first and what it would reasonably be worth, confirm which program level fits, and then give you a straight answer on whether we are a fit — including no, if that is the answer. You will leave with a decision either way.
Worth reading before we meet: Case Studies · Client Results · Reviews & Testimonials · The McDojo Myth · Why Agencies Fail You
Take the Guide With You
The complete 30-page Coaching Program Guide as a PDF — read it on your own time, or send it to whoever else is part of this decision. Questions before the call? Bob Dunne, (720) 256-0208, 9am–9pm Mountain.
A Few Reminders of What This Has Done
You’ve already seen the full library with Grand Master Smith — a quick refresher before your call:
$700K → $1.2M Year
Mercer Island Martial Arts · Krista Wells
Premium pricing and renewal blitzes took the school from the $700Ks to a $1.2M year.
$6K → $50K/mo
Grimsby Karate · Riley Fyfe
Started in the Small School Accelerator and grew from roughly $6,000 to about $50,000 a month.
$7K → $31K/mo
Girls Who Fight · Gemma Sheehan
A women-only school grown from $7,000 to $31,000 a month, working three days a week.
Retention Fixed, Leadership Built
Tooke Mixed Martial Arts, Houston · Travis Tooke
Fixed retention and built a leadership program inside a busy MMA academy — turning program quality into the reason students stay for years.
$85K/mo · 160 Students
Elevate Martial Arts, Woodinville, WA · Heidi Gilbert
A single mom who built an $85,000 month with about 160 students in under two years.
$10K → $37K/mo
Niagara Falls Kung Fu Academy, Canada · Rob Atalick
Proof the systems transfer across styles and borders — Rob grew his Kung Fu academy in Canada from about $10,000 to $37,000 a month.
What Members Say — In Their Own Words
“We went from facing closure at $7,500 to building a sustainable $100,000/month business. This program literally saved my career.”
Jason Purcell
Family Black Belt Academy, Seattle, WA
“We closed out our renewal blitz at just over $200,000 for the month of December. For the first time in 15 years of school ownership we have more than a hope of an abundantly profitable school.”
Colby Winkler
Lee’s Champion TaeKwonDo Academy, Mankato, MN
Questions Before Your Meeting
The Evidence — Real Revenue Growth
Ben Brown · Phas3 Muay Thai · 3.7× in 6 months
Monthly revenue — owner/coach-reported. Individual results vary.
See it all here: Client Results, Case Studies, and Reviews & Testimonials.
Grand Master Oliver — Plus a Quick Reminder of Who Else You’ve Met
Grand Master Oliver, MBA
10th Degree Black Belt · Founder & CEO
Operating schools since 1975. Opened Mile High Karate in Denver and took it from zero to five locations in 18 months — a $5,000,000-a-year operation in today’s inflation-adjusted dollars — by the time he was 25. Franchised across the U.S., Canada, Australia and New Zealand, then moved into coaching full-time, acquiring NAPMA and Martial Arts Professional magazine. Coaching clients have taken schools from $25,000 a month to over $100,000 a month.
Grand Master Smith
First World Light Heavyweight Kickboxing Champion
The same Grand Master Smith you already spoke with on your first call. Won the heavyweight title under Don King’s sanctioning body at the Capital Centre outside Washington, D.C., on the closed-circuit card for Ali–Frazier’s “Thrilla in Manila” (part of a broadcast event seen by an estimated one billion viewers worldwide), ran his own chain of seven-figure schools, and works alongside Grand Master Oliver coaching martial arts, MMA, boxing and BJJ gym owners nationwide.
Bob Dunne
National Director
Coordinated your appointment with Grand Master Oliver and will be a familiar face in your weekly group calls if you join. Reach him directly at (720) 256-0208 or bobdunne@martialartswealth.com.
All member resources, recorded meetings, discussion, and courses now live together in one place: the Martial Arts Wealth Mastery Circle community.
See You on the Call
You’ve done the work — talked it through with Grand Master Smith, gotten this far. Grand Master Oliver’s ready to go straight to the point with you: your numbers, your challenge, and a real decision by the end of the hour.
Meeting ID: 548 009 0977 · 📚 Free Resources & Books
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